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    Tiki Marketing

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    Lộc Nguyễn tài
    Tiki is a young e-commerce company in Vietnam established in 2010. The document outlines Tiki's marketing plan for 2018-2019. It discusses Tiki's current marketing situation, including its target customers in major Vietnamese cities and competitive landscape. It then analyzes Tiki's strengths, weaknesses, opportunities, and threats. The marketing strategy section details Tiki's approach to products, pricing, placement, and promotions. It also presents an action plan to invest in Vietnamese artists' music videos for content marketing and outlines the associated budget. The recommendation is for Tiki to continue investing in 100 music videos in 2019 to help address its operating losses.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Tiki Marketing

    Uploaded by

    Lộc Nguyễn tài
    233 views16 pages
    Tiki is a young e-commerce company in Vietnam established in 2010. The document outlines Tiki's marketing plan for 2018-2019. It discusses Tiki's current marketing situation, including its target customers in major Vietnamese cities and competitive landscape. It then analyzes Tiki's strengths, weaknesses, opportunities, and threats. The marketing strategy section details Tiki's approach to products, pricing, placement, and promotions. It also presents an action plan to invest in Vietnamese artists' music videos for content marketing and outlines the associated budget. The recommendation is for Tiki to continue investing in 100 music videos in 2019 to help address its operating losses.

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    Tiki-marketing.pptx

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    Tiki is a young e-commerce company in Vietnam established in 2010. The document outlines Tiki's marketing plan for 2018-2019. It discusses Tiki's current marketing situation, including its target customers in major Vietnamese cities and competitive landscape. It then analyzes Tiki's strengths, weaknesses, opportunities, and threats. The marketing strategy section details Tiki's approach to products, pricing, placement, and promotions. It also presents an action plan to invest in Vietnamese artists' music videos for content marketing and outlines the associated budget. The recommendation is for Tiki to continue investing in 100 music videos in 2019 to help address its operating losses.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    233 views16 pages

    Tiki Marketing

    Uploaded by

    Lộc Nguyễn tài
    Tiki is a young e-commerce company in Vietnam established in 2010. The document outlines Tiki's marketing plan for 2018-2019. It discusses Tiki's current marketing situation, including its target customers in major Vietnamese cities and competitive landscape. It then analyzes Tiki's strengths, weaknesses, opportunities, and threats. The marketing strategy section details Tiki's approach to products, pricing, placement, and promotions. It also presents an action plan to invest in Vietnamese artists' music videos for content marketing and outlines the associated budget. The recommendation is for Tiki to continue investing in 100 music videos in 2019 to help address its operating losses.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 16

    TIKI & MARKETING 2018-2019

    I. INTRODUCTION

    • Tiki is a young commercial


    company, which was established
    in March 2010 by Mr. Tran Ngoc
    Thai Son.
    II. CONTENTS OF A MARKETING PLAN

    2.1 Executive summary


    Tiki believe that everything Tiki does aims to bring the greatest value to
    customers, markets and society
    The project shows Tiki's support for the artistic talents of Vietnam
    2.2 CURRENT
    MARKETING SITUATION

    2.2.1 Marketing situation


    Scale : Tiki.vn has become an online
    retailer with 9 multidisciplinary basic
    consumer goods sector
    Tiki.vn’s target customers live mostly
    in vast cities as Ho Chi Minh, Ha Noi,
    Da Nang, Hue,…
    Tiki.vn’s suppliers are famous
    companies in variety of products
    2.2.2 A
    PRODUCT Tiki commodity price cheaper
    REVIEW than the market

    Customers can buy in any time,


    any where
    2.2.3
    COMPETITIVE
    SITUATION

    • Competitors in e-commerce field:


    Lazada.vn, sendo.vn, shoppe…
    • Vinabook.com, fahasa.com,
    nhanvan.vn,… are the big competitors
    in books field.
    2.2.4 DISTRIBUTION
    SITUATION

    • Youtube , facebook are the


    twomain tiki website used to
    advertise music videos and
    products for “tiki accompanies the
    vietnamese singer”
    2.3 SWOT

    S W
    + Tiki has a long history of formation. + Heavy losses, losses for the increasing trend over the
    + Brand identity. years
    + High market share in e-commerce market. + Launching virtual book price
    + Having large and strong financial sources, + The policy of combining plastic books with combos brings
    constantly pouring capital. mixed opinions
    + Large, fast distribution network.

    O T
    + Marketplace brings great potential to Tiki +Strong competitors
    +Internet use time of Vietnamese people is high +Marketplace policy
    +The trend of online shopping is on the rise +High selling cost
    +Among the top industries encouraged by the
    government and prioritized for development
    2.4 MARKETING
    STRATEGY
    2.4.1 PRODUCT

    • Tiki.vn is a prestigious company in


    the provision of genuine products.
    • Tiki.vn’s suppliers are famous
    companies in variety of products.
    • Tiki.vn also has a service called
    Tiki Care.
    • Customers can find available on
    stock condition of any product
    2.4.2 PRICE

    • They have a wide range of price as well.


    • Customers have change to buy product in high price without
    purchase a large amount of money at once.
    • Tiki.vn always give a customer a small gift when they buy books.
    2.4.3 PLACE

    • Tiki 24h Delivery Service and COD


    service which mentioned are the
    good features of Tiki.vn.
    • Tiki support team will help customer
    to install products as TV, refrigerator
    …
    2.4.4 PROMOTION

    Tiki join in annual book fair in Ho Chi


    Minh City to reach their customers.
    Tiki.vn offer a promotion that with any
    product bought
    2.5 ACTION
    PROGRAM
    • Tiki with the marketing strategy
    "Tiki with Vietnamese stars“.
    • The project started with a music
    video “Lửng lơ” by two famous
    underground vocalists, Masew and
    BRay.
    • Tiki focuses on promoting the
    brand into the music videos of
    artists.
    2.6 BUDGET
    • The cost of investing in MV for Vietnamese singers for content
    marketing: 225 billion
    • Backup budget: 25 billion
    • Count: 250 billion
    • Profits received from this marketing:
    Increase buyer percentage: growth from 5-10%
    Revenue: growth 64%/Mnth
    Customer Data: growth 70%
    Average value of an order: growth 67%
    Invest in Vietnamese artists'
    music videos to accomplish
    the 100 MV goal in 2019.

    2.7 RECOMMEND Tiki's loss is 760 billion dong.

    Tiki has many domestic and


    foreign shareholders such as
    VNG, JD.com, Sumitomo ...
    THANK YOU FOR LISTENING QUIETLY DO
    YOU HAVE ANY QUESTIONS TO ASK?

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