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    Fast Moving Consumer Goods: By: Nitin Yadav

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    The document discusses the Fast Moving Consumer Goods (FMCG) industry in India. It defines FMCGs as low-cost, non-durable products that are purchased frequently, such as food, beverages and personal care items. The FMCG sector contributes 5% to India's GDP and employs millions. Major domestic FMCG companies include Britannia, Dabur and ITC, while foreign players include Nestle, P&G and Unilever. The FMCG market is segmented by geography, demographics, socioeconomics and behaviors. Key categories are household care, food & beverages, and personal care. The industry has grown significantly but also faces challenges like low margins.

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    Fast Moving Consumer Goods: By: Nitin Yadav

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    gauravkokra
    72 views24 pages
    The document discusses the Fast Moving Consumer Goods (FMCG) industry in India. It defines FMCGs as low-cost, non-durable products that are purchased frequently, such as food, beverages and personal care items. The FMCG sector contributes 5% to India's GDP and employs millions. Major domestic FMCG companies include Britannia, Dabur and ITC, while foreign players include Nestle, P&G and Unilever. The FMCG market is segmented by geography, demographics, socioeconomics and behaviors. Key categories are household care, food & beverages, and personal care. The industry has grown significantly but also faces challenges like low margins.

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    The document discusses the Fast Moving Consumer Goods (FMCG) industry in India. It defines FMCGs as low-cost, non-durable products that are purchased frequently, such as food, beverages and personal care items. The FMCG sector contributes 5% to India's GDP and employs millions. Major domestic FMCG companies include Britannia, Dabur and ITC, while foreign players include Nestle, P&G and Unilever. The FMCG market is segmented by geography, demographics, socioeconomics and behaviors. Key categories are household care, food & beverages, and personal care. The industry has grown significantly but also faces challenges like low margins.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    72 views24 pages

    Fast Moving Consumer Goods: By: Nitin Yadav

    Uploaded by

    gauravkokra
    The document discusses the Fast Moving Consumer Goods (FMCG) industry in India. It defines FMCGs as low-cost, non-durable products that are purchased frequently, such as food, beverages and personal care items. The FMCG sector contributes 5% to India's GDP and employs millions. Major domestic FMCG companies include Britannia, Dabur and ITC, while foreign players include Nestle, P&G and Unilever. The FMCG market is segmented by geography, demographics, socioeconomics and behaviors. Key categories are household care, food & beverages, and personal care. The industry has grown significantly but also faces challenges like low margins.

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    Fast Moving Consumer

    Goods

    By:
    Nitin Yadav
    FMCG Industry
     FMCG are products that have a quick shelf turnover, at
    relatively low cost and don't require a lot of thought, time
    and financial investment to purchase

     ‘Fast Moving’ is in opposition to consumer durables such


    as kitchen appliances that are generally replaced less
    than once a year

     Three of the largest and best known examples of Fast


    Moving Consumer Goods companies are Nestlé,
    Unilever and Procter & Gamble
    FMCG Industry
     The Indian FMCG sector is contributor to the country's GDP.
    It is the fourth largest sector in the economy and is
    responsible for 5% of the total factory employment in India
    important

     This has been due to liberalization, urbanization, increase in


    the disposable incomes and altered lifestyle

     . The lower-middle income group accounts for over 60% of


    the sector's sales. Rural markets account for 56% of the total
    domestic FMCG demand
    Some Fact About FMCG
     One of the fastest growing sector in early 1980’s till 1990’s

     The dream of every creative man, any investor, advertising agency,


    or B-school graduate to work in or for FMCG company.

     After 1990’s,
    o FMCG started losing their sheen due to introduction of other
    product types
    o Total lack of imagination on the part of FMCG companies.

     By 2000, volumes & margins either shrank or stagnated

     During 2006, Consumers willingness to upgrade to better, value


    added products helped FMCG.
    FMCG Category & Products

     Household Care
    e.g. laundry soaps, mosquito repellents, dish cleaners etc.

     Food & beverages


    e.g. soft drinks, bakery products, tea, coffee, vegetables etc.

     Personal Care
    e.g. oral care, hair care, skin care, cosmetics, deodorants,
    perfumes etc.
    Domestic Players

    1. Britannia India Ltd. (BIL)

    2. Dabur India Ltd.

    3. Indian Tobacco Corporation Ltd. (ITCL)

    4. Marico

    5. Nirma Ltd.
    Foreign Players

    1. Cadbury India Ltd. (CIL)

    2. Coca-Cola
    3. Colgate Palmolive India
    4. H.J. Heinz Co.
    5. Hindustan Lever Ltd. (HLL)
    6. Nestle India Ltd.
    7. Procter & Gamble
    Market Segmentation
     Geographic

     Demographic

     Social and Economic

     Behavioral
    Geographical
     Zone region- nearest zone will be targeted
    first

     Villages and town- helps to analyze


    marketing strategy

     Density

     Climate
    Demographic
     Age- children or adult

     Gender-male or female
    Socio-Economic
     Income group- high, medium or low

     Social and Economic- Education (illiterate,


    literate , highly literate), social class
    Behavioral
     Occasions ( Diwali, Deshehra, Eid)

     Brand loyalty (rural area people are more


    brand loyal)
    FMCG
    companies
    Brief about Company

     The Company started in the year 1928 .


     Started to distribute Colgate Dental Cream, Colgate-Palmolive
     It has a presence in around 3.5 million retail outlets across the
    country, of which the Company services 9.40,000 outlets
    directly
     The Company has grown to a 9600 million plus with an
    outstanding record of enhancing value for its strong shareholder
    base
     Colgate has been voted ‘The Most Trusted Brand’ in India
    across all brands and categories for the third consecutive year
    in the Brand Equity .
    Market Share
     Market share to 50.4% in March 2005
     It grew by 9% during 2004-05
     Company volume in the core toothpaste category increased by
    14%,

    Products
      Oral Care:
    ◦ Colgate – Toothpaste, Tooth Powder, Whitening Products
    ◦ Pamolive - Shower Gel, Shower Cream, Bar Soap, Liquid Hand
    Wash, Shave Preps, Skin Care
     
    Household Care:
    ◦ Axion Surface Clean
    Brief about Company

     The company started in 1892 in a nondescript house in Calcutta (now


    Kolkata) with an initial investment of 295
     In the subsequent public issue of 1978, Indian shareholding crossed
    60%, firmly establishing the Indianness of the firm
     Four years later in 1983, it crossed the 100 crores revenue mark
     In 2002, Britannia's New Business Division formed a joint venture
    with Fonterra, the world's second largest Dairy Company, and
    Britannia New Zealand Foods Pvt. Ltd. was born
    Forbes Global rated Britannia 'One amongst the Top 200 Small
    Companies of the World', and The Economic Times pegged Britannia
    India's 2nd Most Trusted Brand.
    Products
    BISCUITS
     BRITANNIA GOOD DAY(cashew, butter,pista, badam, chocochips
    and choconuts),
     NICE TIME
     MARIE GOLD
     TIGER
     BRITANNIA TREA( Elaichi, orange, mango), MILK BIKIS
     LITTLE HEARTS
     BRITANNIA 50-50
     SALTED CRACKERS- SNAX, IMEPASS

    BREADS
     DELBIS(sliced bread)
    Market Share

     In terms of value, Britannia leads the market with


    37% market share
    Brief About the Company

     ITC is one of India's foremost private sector companies with a


    market capitalization of over US $ 13 billion and a turnover of
    US $ 3.5 billion

     Rated among the World's Best Big Companies by Forbes


    magazine and among India's Most Respected Companies by
    BusinessWorld, ITC ranks third in pre-tax profit among India's
    private sector corporations
                                
     ITC has a diversified presence in Cigarettes, Hotels,
    Paperboards & Specialty Papers, Packaging, Agri-Business,
    Packaged Foods & Confectionery, Information Technology,
    Branded Apparel, Greeting Cards, Safety Matches and other
    FMCG products.
    Products
     CIGARETTES
    ◦ Wills
    ◦ India Kings
    ◦ Gold Flake
    ◦ Navy Cut
    ◦ Capstan
    ◦ Berkeley
    ◦ Bristol
    ◦ Flake.

     FOODS
    ◦ Ready to eat foods, staples, confectionery and snacks .
    Market Share

     ITC has captured a market share of 8%.

     In confectionery, ITC has built up a 17% share of mint


    candies and 24% of hard-boiled candies

     Ready-to-eat Sunfeast Pasta Treat has clocked 6% of the


    branded noodles
    CONCLUSION

     India's FMCG sector is the fourth largest sector in the


    economy and creates employment for more than three
    million people in downstream activities. Its principal
    constituents are Household Care, Personal Care and
    Food & Beverages. The total FMCG market is in excess of
    Rs. 85,000 Carors. It is currently growing at double digit
    growth rate and is expected to maintain a high growth
    rate. FMCG Industry is characterized by a well
    established distribution network, low penetration levels,
    low operating cost, lower per capita consumption and
    intense competition between the organized and
    unorganized segments.
    BIBILOGRAPHY

     www.wikipedia.co.in
     www.itcportal.com
    THANK YOU…..

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