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    Netflix Presentation

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    Rehman Reho
    Netflix was founded in 1997 and initially offered DVD home delivery by mail. It introduced a subscription model with unlimited rentals and no late fees, which helped it grow rapidly. While Netflix now offers streaming media on many devices, it faces challenges from increasing competition and high content costs. The document discusses Netflix's history and rise, competitors like Amazon and Blockbuster, challenges around subscriber growth and regulation, and strategies Netflix can adopt.

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    © All Rights Reserved
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    Netflix Presentation

    Uploaded by

    Rehman Reho
    305 views28 pages
    Netflix was founded in 1997 and initially offered DVD home delivery by mail. It introduced a subscription model with unlimited rentals and no late fees, which helped it grow rapidly. While Netflix now offers streaming media on many devices, it faces challenges from increasing competition and high content costs. The document discusses Netflix's history and rise, competitors like Amazon and Blockbuster, challenges around subscriber growth and regulation, and strategies Netflix can adopt.

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    NETFLIX PRESENTATION.pptx

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    Netflix was founded in 1997 and initially offered DVD home delivery by mail. It introduced a subscription model with unlimited rentals and no late fees, which helped it grow rapidly. While Netflix now offers streaming media on many devices, it faces challenges from increasing competition and high content costs. The document discusses Netflix's history and rise, competitors like Amazon and Blockbuster, challenges around subscriber growth and regulation, and strategies Netflix can adopt.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    305 views28 pages

    Netflix Presentation

    Uploaded by

    Rehman Reho
    Netflix was founded in 1997 and initially offered DVD home delivery by mail. It introduced a subscription model with unlimited rentals and no late fees, which helped it grow rapidly. While Netflix now offers streaming media on many devices, it faces challenges from increasing competition and high content costs. The document discusses Netflix's history and rise, competitors like Amazon and Blockbuster, challenges around subscriber growth and regulation, and strategies Netflix can adopt.

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    © All Rights Reserved
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    You are on page 1of 28

    1

    Presentation Question Answer


    AbdurRahman Arif Islam
    Abdul Aziz Khan Saif Ullah

    Muhammad Ibrahim Zia Ul Amin


    Tanveer Waqar Younas
    Ghazanfar Ali Raz Mohammad
    Hassan Zaman Muhammad Nawaz Khan 2
    INTRODUCTION TO NETFLIX
    • Founded in 1997
    • CEO and Founder Hasting
    • Offered DVD home delivery
    • Very little competition for DVD rentals
    • indirect competitors still sold VHS
    • Due to complaints about high fees and
    slow delivery, in 1999 the ‘no late fees policy was launched’
    • subscription model put in place
    • Unlimited rentals
    • Keep 4 DVDs at home
    • In 2001 Netflix announced intention to create a VOD business
    3
    NETFLIX OFFERS
    • Immediate access to thousands of;
    • Movies
    • TV Shows
    • Gaming
    • Netflix can be accessed through
    • Smart TV
    • Game Consoles
    • Streaming Players
    • Mobile Phones
    • Tablets
    • And even through your Personal Computer.
    4
    • SOME RECENT STATISTICS OF NETFLIX

    • Share price is $298.44


    • Profitability 16 billion dollar (2018)
    • Total subscribers
    » Only in USA 60 million
    » Worldwide 139 million
    • Total asset of Netflix is 25.97 billion dollar
    5
    • RISE OF NETFLIX
    In previous slides we discussed that Netflix groomed so quickly due to
    certain reasons which are here;
    – Causes
    • Unique Idea of subscription
    • Partnership
    • No late fee policy
    • Fastest home delivery
    • Original contents
    • Largest pool of movies, shows
    • Can be access Worldwide
    • Its unique promotion (brief in next slide)
    6
    DEATH OF BLOCKBUSTER
    • American-based provider of home movie and video game rental services
    – Causes of loosing competition (Forbes.com)
    • Poor idea of stand alone
    • Providing only DVD, whose demand declines
    • Charging late fee policy
    • Changing customers change while firm stuck in past
    • Hard to access in other region of the world
    7
    INITIATING VOD
    Netflix strive to bring new ideas each time like they
    initiated VOD (video on demand) in 2007 because of;
    • Declining demand of DVD
    • Lower profitability of previous services
    • Increasing competition

    8
    NO ADVERTISEMENT ONTO NETFLIX PERIOD POLICY
    • Initially these policy was introduced by hasting which
    is most popular among its customer but as they get
    fame the CEO announced that they will review this
    policy bcz due to this policy they loose a huge
    amount of profitability

    9
    10
    AMAZON VS. NETFLIX
    • Amazon may give tough time to the Netflix bcz of;
    – Reason why Netflix should aware of AMAZON
    • 101 million subscriber worldwide
    • 14.17 billion Doller revenue
    • Exclusive services they provides

    11
    x
    AMAZON VS. NETFLIX (cont’d)
    Services provided by amazon which may fail Netflix
    • Free same-day delivery. ...
    • Amazon Prime Rewards Visa Signature Card. ...
    • Instant access to video streaming. ...
    • Music streaming. ...
    • Prime Photos. ...
    • Access to Lightning Deals. ...
    • Prime Now.
    12
    • So Netflix should be aware of the tough time they
    may get from Amazon.
    • Netflix shouldn’t be happy with their previous
    achievement rather they have to work hard for
    staying in the market.
    • Like amazon they have to launched new ideas,
    services and other facilities so they may pertain their
    position in the market
    13
    EXCLUSIVE RIGHT WITH NETFLIX
    • Netflix has exclusive right to display top movies like;
    • Spider-Man
    • Hell or High Water
    • Rocky
    • All the President's Men
    • Network
    • The Lobster
    • Boyhood
    • Locke
    14
    • AGGRESSIVE EXPANSION POLICY

    • Extensive domestic growth


    • Operated in 200 countries
    • Getting Copy rights and patents right
    • Extensive marketing/ advertisement

    15
    CHALLENGES FACED BY NETFLIX

    • Maintaining new subscriber growth


    • Increasing competition
    • Rising content costs
    • Regulatory restriction
    • Local adaptation

    16
    • MAINTAINING SUBSCRIBER GROWTH
    – As we see in chart the subscriber growth increase
    with a decreasing rate which is a major challenge
    for Netflix.
    – Netflix lost more than
    $16 billion from its market
    cap following the report,
    17
    • INCREASING COMPETITION
    • There are a few potential competitors on the horizon
    • AT&T's
    • Warner Media
    • Apple
    • Google
    • YouTube
    • Disney
    • Amazon
    18
    RISING CONTENT COSTS
    • Previously they paid $30 million for licensing
    • Currently they paid $100 million (333% increment)
    • Increasing cost and decreasing subscriber may fell the
    company in trouble.
    • Customer isn’t willing to pay higher subscription
    charges

    19
    REGULATORY RESTRICTION
    As an American company Netflix was still subject to
    regulatory restriction imposed by the US government
    • Netflix is not allowed by US govt to operate in some
    countries like Syria.
    • Restriction also made by the countries in which Netflix
    want to operate for example Indonesia claimed that
    Netflix content was unsuitable for locals.
    20
    • LOCAL ADAPTATION

    • Finding suitable content for locals


    • Some people are reluctant to pay monthly subscription
    in Germany and France rather they want pay per movie
    • Netflix is available in 20 languages while operated in
    more than 190 countries which create trouble.

    21
    22
    23
    • Should offer pay per view policy
    • Try to offer Netflix in many languages as possible
    • Establish Niche marketing strategy.
    • Should focus on what customer actually want
    • Try to make joint venture with Disney
    and Amazon (the harsh competitor)
    24
    • Technology rapidly improving
    • Netflix needs to keep up with the Ames
    • Connectivity will be facilitated in the future
    • Future Access to Content
    • Easier and cheaper (on the business and client side
    • Investment in technology
    • Appeal and promote to existing users
    • Offer one month free trial for VOD
    25
    Invest money in service
    Online service & mail-‐order speed
    Technological improvements
    Cloud-‐based options
    Continue working with media outlets
    Improve cost per watch
    Increase library

    26
    CONCLUSION
    • Netflix got fame very quickly
    • After a few years from initiating Netflix enter into $100
    billion company
    • The whole success is due to the CEO Hasting
    • Now a days the company goes down and there is some
    rumor of Netflix shutting down although CEO denied.
    • Growth is decreases due to tough competition
    27
    28

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