7 C S of Communication

7 Cs 0F Communication
7 Cs of Communication
• COMPLETENESS
• CONCISENESS
• CONSIDERATION
• CLARITY
• CONCRETENESS
• COURTESY
• CORRECTNESS
COMPLETENESS
• Answer all questions that are asked
• Give something extra when desirable
• Check for five Ws & one H
– Who
– What
– When
– Where
– Why and
– How
Exercise-1
• You are the president of an industry
association and have received the following
inquiry from an out of town member:
“I think I would like to attend my first ever
meeting in Islamabad, even though I am
not acquainted with your city. Will you
please tell me where the meeting will take
place?”
• How would you reply to this letter keeping in

mind Completeness of the message?
CONCISENESS
1. Eliminate wordy expressions
2. Include only relevant statements
– be focused
– Shorten & avoid long explanations
– avoid gushing politeness
3. Avoid unnecessary repetitions
– use short forms the second time
– use pronouns
Exercise -2
• Find single word substitutes for the phrases:
 At all times
 At the present time
 At that point in time
 Due to the fact that
 For the purpose of
 In connection with
Exercise -3
• Rewrite the following by omitting articles,
trite (worn out) expressions, wordy
sentences and repetitions:
Exercise –3 contd.
• At this time I am writing to you to enclose
the post paid appointment card for the
purpose of arranging a convenient time
when we might get-together for a personal
interview.
•
• We hereby wish to let you know that we
fully appreciate the confidence you have
reposed in us.
• Will you ship us sometime, any time during
the month of October , or even November
if you are rushed , for November will suit
us just as well , in fact a little bit better ,
300 of the regular three and a half inch
blue arm bands with white sewn letter in
the middle .
CONSIDERATION
• Focus on YOU instead of I & WE
• Show reader benefit & interest
• Emphasize positive& pleasant
• Apply integrity & ethics
Ex.4- Write with a ‘you ‘ attitude ,
it shows consideration
• I want to send my congratulations for --

(Congratulations to you….)
• We will ship soon the goods of your order---
• We pay eight percent interest on -----

Ex.4-Write with a ‘you ‘ attitude ,
it shows consideration ( contd)
• May I take this opportunity to express my
thanks for the account you recently opened
with our store. We are pleased to furnish a
wide variety of products for the home of the
individual customer. We want you to take full
advantage of the store services, for we have
the largest store in the city. Also we make
deliveries for our customer free of charge
with in a 30 miles radius of our store. We
welcome you to Ebony. If we can be of
additional help please let us know.
Ex 5-Avoid negative – unpleasant
words to show consideration
• It is impossible to open an account for you
today.
• We don’t refund if the returned item is
soiled and unusable.
• When you travel on company expense, you
will not receive approval for first class
fare.
• To avoid further delay and inconvenience ,
we are sending this report by express mail.
Ex –6 : Show reader benefit or interest
in the reader ; in the letter from an
insurance company to policy holders
• Because we have not written to you in

sometime , please help us bring our record
by filling and returning the other half of the
card.
CONCRETENESS
• Use specific facts and figures

• Put action into words
• Choose vivid image building words by
comparison & figurative language
• Use more adjectives and adverbs
Ex:7- Rewrite the following in
concrete form as the sentences are
too general and vague
• Our product has won several prizes.
• These brakes stop a car within a short

distance.
Ex:8-Put action into the words by
using active instead of passive voice
• Tests were made by us.
• A full report will be sent to you by the
supervisor.
• Consideration will be given to the report by
Mr. Singh.
Ex : 9-Use vivid image building
words – adjectives and adverbs ,
and use less of abstract nouns
• The camera has a system that gives good

pictures.
CLARITY
• Choose short , familiar & conversational
words
• Construct effective sentences and
paragraphs by unity of idea and
sequencing
• Achieve appropriate readability by using
formal & informal language
• Include examples, illustrations & visual
aids
Ex : 10-Use simple words
• Domicile
• Remuneration
• Admissible
COURTESY
• Be sincere , tactful, thoughtful and
appreciative
• Omit expressions that hurt , irritate, or
insult
• Grant apologies graciously
Ex : 11- Show courtesy by avoiding
tactless & blunt language
• Your letter is not clear at all:
• Obviously, if you would read your

policy carefully you will be able to
answer these questions yourself.
Ex : 12-Use gender friendly
substitutes
• The best man for the job

• Manpower
• Salesman
• Chairman
Ex 13 –Contd.
• You guys should all be concerned about
the issue.
• Each manger has an assigned place

where he should park his car.
CORRECTNESS
• Use the right level of language
• Check accuracy of facts, figures and
words
• Maintain acceptable writing mechanics
• Choose non discriminatory language
• Use parallel language

7 C S of Communication

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7 C S of Communication

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7 Cs 0F Communication

• How would you reply to this letter keeping in

the post paid appointment card for the

purpose of arranging a convenient time

when we might get-together for a personal

fully appreciate the confidence you have

• I want to send my congratulations for --

• We will ship soon the goods of your order---

• We pay eight percent interest on -----

• Because we have not written to you in

• Use specific facts and figures

• Our product has won several prizes.

• These brakes stop a car within a short

• The camera has a system that gives good

• Obviously, if you would read your

• The best man for the job

• Each manger has an assigned place

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