Animation - Lesson 1

Introduction to and
Developing Personal
Entrepreneurial
Competencies (PECs)
Lesson Objectives
At the end of this lesson, students should be able to:
1. Develop one’s character into Personal Entrepreneurial

Competencies in locality or town;
2. Identify the core competencies of an animator; and
3. Identify opportunities for business or career as an
animator.
-collective set of
Personal abilities and/or skills,
Entrepreneurial sufficient enough or
Competencies more than sufficient
to organize, manage
(PECs)
and assume the risk
of business and
enterprise.
Entrepreneurial Competencies
-identified and introduced worldwide in 1988
-United Nations Conference on Trade and Development

(UNCTAD). Through its Empretec program.
- it is based on Prof. Donald McClelland’s research through his

McBer company and MSI.
Summary of Entrepreneurial Competencies
Achievement Planning Power

● Opportunity seeking ● Goal setting ● Persuasion
● Persistence ● Information and
● Commitment to work seeking networking
contract ● Systematic ● self-confidence
● Risk-taking planning and
● Demand for monitoring
efficiency and quality
-set of competencies
that supports the
Achievement motive for being
successful in the
Cluster
entrepreneurial
undertaking.
Opportunity seeking
- A successful entrepreneur is observant or always on the
lookout for any opportunity to create a profitable business
venture at a given situation or for a given product of
service.
Persistence
- Refers to the characteristic of and entrepreneur of being
steadfast in his/her decisions and cannot be be easily
dissuaded when faced with difficulties.
Commitment to work contract
- Refers to the ability do whatever it takes, even to the point
of making certain sacrifices, to make sure that he/she
delivers on time or on the agreed period with his clients.
Risk-taking
- One of the primary concepts of entrepreneurship.
Demand for efficiency and quality
- Good or successful entrepreneur always demands good, if
not better quality of products or services, and keep on
improving from there.
that allows entrepreneur
to organize and prepare
Planning procedures to ensure
Cluster that his/her venture will
keep moving forward.
Goal Setting
- The first step that an entrepreneur does in any venture.
- The goal set will serve as guide and direction on where
and how far you want to take your venture.
- A good rule of thumb is to do it SMART
- Specific
- Measurable
- Attainable
- Realistic
- Time-bound
Information Seeking
- A successful entrepreneur is always keen about
information, has open mind and always strives to seek for
more information about the market, competition, and more
importantly, about his customers.
Systematic planning and monitoring

- Refers to the entrepreneur’s ability to create a well-organized
and efficient plan that is logically sound yet simple or
practical.
that is most personal to
Power an entrepreneur
Cluster
Persuasion and networking
- the ability to link, convince and influence other individuals,
agencies and other groups in order to maintain business
contacts at a high level. This will help or work for the cause
of the business in a positive manner to accomplish own
objectives.
Self-confidence
- refers to having a strong belief or confidence in oneself
and the ability to complete a difficult task or meet a
challenge.
-essential factors an
entrepreneur should
Environment consider when setting
Factors up a business.
Natural and Physical Environment
- Refers to the actual, physical location of the business,
whether it is a store or an outlet.
Demography
- Refers to the size or population of your potential market and
the diversity of their socio-economic grouping.
Culture
- Refers to the people’s way of life.
- It is important to create products or services that match the
need of your target market based on their way of life.
Government Regulations
- The very first thing you need to consider and do to legalize
your business.
Economy
- The effective management of production, consumption
and trade of limited good and services.
- Influences how well goods and services are traded in the
market.
- As entrepreneur it is important to be observant on the
economic indicators before making any critical business
decisions.
Generally, the economic indicators, are:
➔ Inflation - the increase of general price level of goods and
services that could be sustained over a period of time.
➔ Gross Domestic Product - one of the primary indicators
about how well or poor country’s economy is doing withina
certain period.
➔ Unemployment Rate - the percentage of people who are
actively seeking for a job but could not find one.
Core Competencies
of Animation
Principles of Animation - refers to the skills,
processes, techniques, and styles in creating
animation materials, such as:
➔ Drawing Skills (talent) - characters, background and
scenes, and other object in animation material
➔ Compositing through computer graphics
➔ Coloring - understanding of the color psychology either to
create a theme or set the mood
➔ Storyboarding - as a means to outline and plan the
direction of the story and scenes of animation material
➔ Uses of technology as a tool to produce animation
materials more efficiently
➔ Creating animation effects and special effects
➔ Documentation of materials
Principles of Cinematography or Film -
making - refers to the skills, processes and
techniques in creating motion pictures or movies
such as:
➔ Staging and blocking of characters
➔ Lighting and angles
➔ Shot construction
➔ Character performance
Opportunities in
Animation
1. Identify and decide the kind of work or
services you want to do.
2. Build a team.
3. Create a working name.
Few guidelines in creating your own working name:
➢ It should reflect what is your business all about.

➢ It should create a good impression and can easily be
remembered.
➢ It should suggest that you are running a company and not
just one man show.
4. Creating a business plan - should contain a
summary that defines what you think is need to
launch the business. It has the following elements:
A. Business concept - defines the business as a whole
B. Financial overview - a projection or estimate of your yearly income
and expenses
C. Capital requirement - states the amount of money needed to start
the business.
D. Company’s legal status - states relevant information about the
company
E. Goals and milestones - refers to the target and indicators that the
company must achieve in order to manifest any development
Other animation careers you may look into:
★ Mechanical Animation
★ Science and Engineering
★ Forensic Animation
★ Medical Animation
★ Architecture and Landscaping
★ Computer game animation
★ Web and graphics design animation
Position or jobs in the animation industry:
★ In-between-artist - creates the transition images from the
character’s movement between two keyframes
★ Character rigger - manipulates the geometry of the
character as it moves or interact with the scene
★ Render-wrangler - monitors and controls the rendering
process
★ Stop motion animator - uses different modelling media like
puppets or clay to produce animated film
★ Background Painter - responsible in creating backgrounds
for animated films
★ Lighting Technician - creates light rigs for shots and is
responsible for ensuring the correct lighting and shadow
effects in the animated film
★ Color key artist - develops the color scheme for the
backgrounds used in the animated film
★ Storyboard artist - responsible in drawing the scenes that
will be used in the animated film
★ Concept artist - creates overall visual concept for an
animated film
★ Independent film-maker - produce animated films outside
of major animation studios

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Introduction to and

1. Develop one’s character into Personal Entrepreneurial

-United Nations Conference on Trade and Development

- it is based on Prof. Donald McClelland’s research through his

Achievement Planning Power

Systematic planning and monitoring

➢ It should reflect what is your business all about.

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