Module 5 EDM
Module 5 EDM
Entrepreneurship
(15ES51)
MODULE- 5
Project Management
By
Prof. JIJESH J.J
Department of E&CE
SVCE, Bangalore
Project
An entrepreneur takes numerous decisions to convert his
business idea into a running concern. His/ Her decision
making process starts with project/product selection. The
project selection is the first corner stone to be laid down in
setting up an enterprise.
The success or failure of an enterprise largely depends upon
the project.
A project has typically has a distinct mission that it is
designed to achieve and clear termination point, the
achievement of the mission.
As a whole complex of activities involved in using resources
to gain benefits.
Project can differ in their size, nature of objectives, time
duration and complexity.
A Project: Search for a Business idea
Introduction
Industrialization is widely recognized not only as
one of the important means to users in socio-
economic transformation and achieving self-
sufficiency but also for the accelerated
development of agriculture, transport, trade,
service and other potential sectors through
forward and backward linkages.
It is a process which accelerates economic
growth.
Real progress must ultimately depend on
industrialization.
Choosing an Idea
Establishing as a successful entrepreneur depends, in part, upon
choosing a good idea.
Idea must not only be good for the market, but good for the project and
good for the entrepreneurs.
It should be manageable by you without much dependence on others.
The idea should give satisfaction results.
As an entrepreneur develop more idea in parallel until one emerges so
appropriate that it begins to dominate.
To adopt one idea at a time had some disadvantage because constantly
receiving random information from what we read and from people talk
to. Also if pursuing a single idea by commitment then we may put our
self in tight corner.
Choosing an idea is difficult and the entrepreneur has to weigh
objectively his intrinsic capabilities in finalizing an idea.
In the idea stage, suggestions for new products are obtained from all
possible sources: customers, competitors, R&D, distributors and
company employees.
Established objectives and defined areas provide a base for
development.
Selection of product
At this stage, the entrepreneur is concerned with identifying a particular
product that hopes to market successfully at a reasonable profit.
The selection of the right product is very essential for being successful in
the business.
The product should be marketed at a reasonable profit for the business
growth.
Various factors influence the entrepreneur in selecting the right product are:
◦ Whether import restrictions or the items selected are banned items would
considerably weigh favorably or otherwise in the selection of the products.
◦ If the entrepreneur himself or his partners have gathered, substantial amount
of experience in the manufacture and marketing of certain products , then
selection of such product is advantage.
◦ The selection of product will also be based upon the degree of profitability
that generally rules in the market.
◦ Many concessions are available from the government for producing a
product which serves as an import substitute or even essential item.
◦ May products belongs to the priority industries or small-scale sector.
◦ The market for the product also plays a significant role in the selection of
the product.
◦ Certain products are permitted for production only if the license is obtained
from the appropriate authority while others belongs to the de-license
category.
◦ Many products enjoy specific advantages in regard to the scale of
manufacture or carry location advantage.
◦ If a product belongs to an ancillary unit and serves as a major component for
the parent industry, it provides a ready demand.
Fig 16.2
Product Planning and Development
Strategy
Marketing have four alternative ways of bringing about an increase in
sales and profit:
Market penetration: It involves the expansion of sales of the existing
products in the existing markets by selling more to present customers or
gaining new customers in the existing markets. The firm can market its
present products to existing markets. May have a temporary price cut to
raise the volume of sales and penetrate the market in a big way.
Penetrating the current market for higher usage rate is a conservative
choice.
Market development: In market development, a present product
is introduced to a new market or segment. Market development
is the creation of a new market by discovering new applications
for existing goods. This is another alternative to expand market
opportunity, prolong product life cycles, profitability and
survival.
LIMITATIONS OF PERT
◦ The basic difficulty comes in the way of time estimates for the
completion of activities because activities are of non –
repetitive type.
◦ This technique does not consider resources required at various
stages of the project.
◦ Use of this technique for active control of a project requires
updating and revising the PERT calculations and this proves
quite a costly affair.
CRITICAL PATH METHODS (CPM)
CPM was developed in 1956 at the E.I. Dupont Nemours & Co. U.S.A in
connection with the Periodic overhauling and maintenance of a chemical plant. It
resulted in reducing the shut down period from 130 hours to 90 hours and saving
hours and saving the company $ 1 million. CPM has two time cost estimates for
each activity ( one time cost estimates for the normal situation and the other
estimate for the crash situation) but does not incorporate any statistical analysis in
determining such time estimates. CPM operates on the assumptions that there is a
precise known time that each activity in the project will take.
ADVANTAGES OF CPM
◦ It helps in ascertaining the time schedule.
◦ With its aid, control by the management is made easy.
◦ It makes better and detailed planning possible.
◦ It proves a standard method for communicating project plans, schedules time and
cost performance.
◦ It identifies most critical elements and thus more attention can be paid to these activities.
LIMITATIONS OF CPM
◦ CPM fails to incorporate statistical analysis in determining the time estimates.
◦ It operates on the assumption that there is a precise known time that each activity in
the project will take but his may not be true in actual life.
◦ It is difficult to use CPM as a controlling device for the simple reason that one must
repeat the entire evaluation of the project each time when changes are introduced
into the network. It may be remembered that CPM was initially developed as a
static planning model and not as a dynamic controlling device .
Differences between PERT and CPM
PERT CPM
The origin is military (Naval) The origin is industrial.
It is an event-oriented approach. It is an activity-oriented system.
There is allowance for uncertainty. No such allowance.
It has three time estimates. There is only one single estimate of time
and the emphasis is on cost.
It is a probabilistic model with It is a deterministic model with well-
uncertainty in activity duration. known activity time based upon past
experience.
It does not demarcate between critical It marks critical activities
and non-critical activities.
It is especially suitable when high It is suitable when reasonable prediction
prediction is required in time estimates. is required.
Time is averaged No averaging of time is involved.
The concept of ‘crashing’ is not applied. The concept of crashing is applied.
It is time - based. It is cost - based.