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Chapter 1 SM Kel.1

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Stephen Martin

Chapter 1
Kelompok 1:
Jemi Juneldi
Panji Dekantari
Resi Yunita
Introduction

The subject matter of industrial economics is the At fundamental level, there is no


behavior of firms in industries. Industrial difference between industrial
economics study the policies of firms toward rivals economics and what is sometimes
and customers (which includes at least prices, called prices theory
advertising, and research and development

1. Microeconomics focus o simple market structures- competition


and monopoly
2. Industrial Economics concern on oligopoly; the type of market
in which firm are neither monopolist nor perfect competitors
Questions for Government Policies in markets

▫ In what sorts Will firm be able to exercise monopoly power-control


over price?
▫ In what sorts markets will cartels work?
▫ In what sorts markets will cartels break dwon?
▫ Can firm act in such a way as to make environment less competitive? If
the answer yes, can the government do anything about it?
▫ Should the government to set the rules for competition that will improve
the way markets work?
Another factor that distuingish industrial economics from microeconomics

Industrial economics concern government policy


toward business includes anti trust policy,
regulation and public ownership of business

Exercise monopoly power-control over price


Two schools of thought have long contested the
analysis of industrial economics

One groups of economist feels that the private exercise of


monopoly power is a persistent feature of many markets

Monopoly strategic behavior of firms

Another group argue that anything one firm can do can be done by any other equally
efficient firm, unless some higher power intervenes.
The main source of monopoly power is government interference on
marketplace
Structure-Conduct-Performance


Structure Conduct Performences

Figure 1-1 The linear structure-


conduct-performance framework
Progressiveness
Profitability

Technology Structure

“ Demand
Strategy

Conduct
Performence

Figure 1-2 The Interactive Structure-Conduct-


7 Sales Effort Performance
framework
Structure
1. Number and Distribution of Sellers
2. Number and Distribution of Buyers
3. Product Differentiation
4. Entry Conditions

Performance
Conduct
1. Profitability
1. Collusion
2. Efficiency
2. Strategic Behavior
3. Progressiveness
3. Advertising
4. Interactions
▫ How large must a firm to produce efficiently ?
▫ How large an investment must a firm make to begin
operations?
▫ If a firm enter market and fails, how much of its investment
can be recovered by selling off assets and how much will be
sunk in the market?
▫ What sorts of sales efforts, if any, will bee needed for a
successful operations?
▫ Who will established firms react to the prospect of new
competition?
Methodology

The methodology of the structure-conduct-


performance approach has consisted of drawing
general propositions from empirical observations

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The Chicago School

The Chicago School The position the best thing a government can
do to bring about desirable market performance is to stand back and let
maket forces work has been pursued by what has come
Technology and freedom f entry determining
market structure, with freedom of entry
Technology guaranteeing optimal conduct and performance

Structure

Freedom of Entry
Conduct

Figure 1-3 The Chicago Performance


Framework
Synthesis: The “New” Industrial Economics
Thank You 

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