Chapter 1 SM Kel.1
Chapter 1 SM Kel.1
Chapter 1 SM Kel.1
Chapter 1
Kelompok 1:
Jemi Juneldi
Panji Dekantari
Resi Yunita
Introduction
Another group argue that anything one firm can do can be done by any other equally
efficient firm, unless some higher power intervenes.
The main source of monopoly power is government interference on
marketplace
Structure-Conduct-Performance
“
Structure Conduct Performences
Technology Structure
“ Demand
Strategy
Conduct
Performence
Performance
Conduct
1. Profitability
1. Collusion
2. Efficiency
2. Strategic Behavior
3. Progressiveness
3. Advertising
4. Interactions
▫ How large must a firm to produce efficiently ?
▫ How large an investment must a firm make to begin
operations?
▫ If a firm enter market and fails, how much of its investment
can be recovered by selling off assets and how much will be
sunk in the market?
▫ What sorts of sales efforts, if any, will bee needed for a
successful operations?
▫ Who will established firms react to the prospect of new
competition?
Methodology
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The Chicago School
The Chicago School The position the best thing a government can
do to bring about desirable market performance is to stand back and let
maket forces work has been pursued by what has come
Technology and freedom f entry determining
market structure, with freedom of entry
Technology guaranteeing optimal conduct and performance
Structure
Freedom of Entry
Conduct
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