Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 64 views

    Q-Connect - Group 4

    Uploaded by

    BOBBY SINHA
    Q-Connect uses event-based marketing in rural Assam by sponsoring mobile theaters, allowing brands to promote products and trials directly to audiences. This proved beneficial with a multi-dimensional reach overcoming barriers, and avoiding religious associations. The entrepreneur Sibal was able to connect brands to the theaters by understanding cultural nuances, problem-solving creatively between demand and supply, and creating a sustainable business model of value for all stakeholders.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Q-Connect - Group 4

    Uploaded by

    BOBBY SINHA
    64 views4 pages
    Q-Connect uses event-based marketing in rural Assam by sponsoring mobile theaters, allowing brands to promote products and trials directly to audiences. This proved beneficial with a multi-dimensional reach overcoming barriers, and avoiding religious associations. The entrepreneur Sibal was able to connect brands to the theaters by understanding cultural nuances, problem-solving creatively between demand and supply, and creating a sustainable business model of value for all stakeholders.

    Original Title

    Q-Connect_Group 4

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Q-Connect uses event-based marketing in rural Assam by sponsoring mobile theaters, allowing brands to promote products and trials directly to audiences. This proved beneficial with a multi-dimensional reach overcoming barriers, and avoiding religious associations. The entrepreneur Sibal was able to connect brands to the theaters by understanding cultural nuances, problem-solving creatively between demand and supply, and creating a sustainable business model of value for all stakeholders.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    64 views4 pages

    Q-Connect - Group 4

    Uploaded by

    BOBBY SINHA
    Q-Connect uses event-based marketing in rural Assam by sponsoring mobile theaters, allowing brands to promote products and trials directly to audiences. This proved beneficial with a multi-dimensional reach overcoming barriers, and avoiding religious associations. The entrepreneur Sibal was able to connect brands to the theaters by understanding cultural nuances, problem-solving creatively between demand and supply, and creating a sustainable business model of value for all stakeholders.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 4

    Q-Connect

    GROUP 4
    PRERNA PAHUJA A045
    BOBBY SINHA A060
    ARSHIYA GUPTA C019
    GARIMA MEHTA C035
    AKSHITA REDDY C049
    1. What type of marketing communication
    is used in Q-connect business model? Why
    does it appear to be so beneficial?
    Selling of products prompting trial and not just advertising

    • This made the business model attractive & meaningful to corporates seeking high ROI
    • Brands got opportunity to not only do promotions but trials as well (whenever sales could
    be made on the location)

    Event based promotion in rural areas on a regular ongoing basis


    • Beneficial because most of the other rural event based promotions were seasonal and
    short lived
    • Multi-dimensional reach as it was able to overcome the barriers of gender, caste/creed,
    etc.
    • Successful in avoiding any religious associations which in turn widens the type of products
    that can be promoted via Q-connect
    2. What are the challenges faced by
    Q-connect in implementing its sponsorship
    business model?
    Reaching out to product
    Assam is emerging from Increased Time Pressure if
    managers and Theatre
    internal unrest chose to grow horizontally
    companies

    Designing and Need to raise significant


    Revolts happening in
    producing advertising funding to grow
    various parts of the state horizontally
    material

    Fallout of high proportion Vertical growth only


    Hiring the right set of possible after a critical
    of less educated and
    employees mass of corporate tie ups
    unemployed youth are made

    The Main Problem The Resulting Issues Future Obstacles


    3. How Sibal was able to overcome challenges faced
    in connecting brands and Assam Mobile Theatre?
    Creative elements
    Creating value for every stakeholder - Inducing trials
    - Attractive and
    meaningful business
    models to the
     Ability to understand cultural nuances of customers of Assam Mobile corporates
    Theatres and the big brands and corporates. - High ROI

     Problem solving ability between demand and supply side with


    creativity and innovation to ensure better results and experience. Innovativeness
    - Conscious of family
     Entrepreneurial in transactional and conceptual sense of the word sensitivities and
    :Novelty of the business model hidden in the society cosmopolitan
    audiences of
     Native experience of entrepreneurs like Gulancha Baruah Theatre.
    - Put his heart in
     Sustainable and multidimensional business model: Widens types of business bridging
    products trust deficit post
    insurgency

    You might also like