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Whatareokrsandhowtogetstarted 171004121702

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What are

&
How to Get
Started?
Objectives and Key Results Guide
By Weekdone
Do you set and track goals in your company?

2/ 2/ 80 50 40
3 3 % % %

of of senior of small of employees of people that


organizations managers can’t business owners know what write down
struggle to name their don’t keep track is expected goals don’t
implement their firms’ top of business of them at check whether
strategies. priorities. goals. work. they’ve
achieved them.
50%

33%

19%

50% of senior leaders and 33% of Those who send weekly progress reports
managers and 19% of front-line to friends achieve more.
employees update their goals throughout
the year as business needs change.
What are OKRs?

Objectives and Key Results is a


popular technique of setting C Set quarterly goals
company, team, and personal goals C One direction
then connecting each goal with 3- C Measure progress
4 measurable results. As you C Share it with others
achieve those results, the whole
objective gets marked done.

Exa mpl e :

Objective: Understand the factors that influence company's 50


revenue %
Key Result: Conduct 12 online client surveys 6-12
surveys
Key Result: Map the customer journey and its KPI's in a detailed
report 50-100 %
OKR Benefits

COMPANY:
Mobility - OKRs suit for
everyone, regardless of the
industry or size

DEPARTMENT:
Productivity and accountability - OKRs help
you measure and envision what success
looks like

TEAM:
Brings focus & clarity - people move together towards important goals,
not small unimportant tasks

INDIVIDUAL:
Clear communication & alignment - make sure each individual knows what is expected of
them and what others are focusing on
Objectives: your goals

What I want to
accomplish?

Example Objective:
Understand the factors that influence company's revenue

· Actionable - goals that a


team or an individual can
execute
· Challenging - aim for a
70% achievement rate
· Inspirational - tied to the
company mission and
excite employees
Key Results: evaluation of achievement

How I will accomplish it?

Example key r e s u l t s :

· Conduct 12 online client surveys


· Map the Q2 customer journey and its KPI's in a detailed report

Specific: Defined and mutually understood?


Measureable: 0-100% progress, dollars, items, units, grade rating, project phases
Achievable: Is it realistically possible to do?
Relevant: is this key result important for your objective?
Time-bound: when the goal must be met? (quarterly)
Who else uses OKRs?

OKR w a l l o f fa m e
DOWNLOAD
E-BOOK

Get started with OKR goal setting!


Download the step by step guide with
practical examples, templates and case
studies.
OKR hierarchy and alignment

· Top-down and bottom-up, both OK


· Easier to start from Company level
· Lower level Objective
becomes higher level Key
Results
OKRs tree ß Toggle all · Link weekly tasks to
view Objectives
− Company
− Increase our recurring revenues 32%

− Marketing Decrease initial churn via better onboarding

Mary Moose Create new onboarding materials


John Keats Conduct A/B testing of new
onboarding
− Marketing
− Decrease initial churn via better onboarding 13%

Mary Moose Create new onboarding materials


John Keats Conduct A/B testing of new
onboarding
Keys to OKRs success

Objectives Key R e s u l t s
· Less is more - 3 Objectives (max 5) · 3-5 max
· Set quarterly · Evaluate and mark progress weekly
· Be ambitious - goals that matter · Numeric and measurable
· Public and online in frontof all · Say NO to non-OKR activities
employees · Focus on outcomes not activities
· Keep metrics out of objectives

OKRs determine what you do Examples of bad Key Results


daily
· Talk to customers about our
· What should I do next? product
· What should I focus on? · Keep working on new website
· How far am I? · Support our sales team
Examples of good OKRs

& Activate user-testing of our product 50 %


KRConduct 21 face to face user testing & interview 0-21 surveys
sessions 0-15
KRReceive at least 15 video interviews from interviews
Usertesting.com
& Finish raising new capital for our growth needs 50 %
KRE-mail and phone outreach to 100 VCs and seed funds 0-100
KRGet at least 30 second contact meetings or conference outreaches
calls 0-30
& Increase our recurring revenue 50meetings
%
KRThe share of monthly subscriptions increased to 0-85%
85% increase
KRReduce churn to less than 1% monthly 0-1 done

For more examples visit


okrexamples.co
OKR checklist - get started now

1. 2. 3.
Determine the List 1-3 key results, Add 1-2 objectives.
primary objective which measure your Remember, don't list
driving your ability to reach that too many objectives.
company/team. objective.
KR
Q1 Q2 Q3 Q4 + Dv tevvvvv
De emine
+ Dete micne + Dvve eine
KR Dete
mine KR l
te mine

4. 5. 6.
When you've run Ask your team to come Go over and
through the OKR up with OKRs based on finalize team OKRs
process, it's time to the overall company together.
repeat the process objective.
company/team wide.
+ Dete mine
KR e emi ne + Dete miner + Dete miner
+ D ete mine + te min e + te min e
KR De emine + Dete mine + Dete mine
How to get your team on board?

Explain employee benefits:

· Clarity of what is expected of you


· Increase productivity by focusing on the right
goals
· Get praise and know what others are doing
· Less reporting and easier to give feedback
OKR tools

Options
:

Use Google spreadsheets to set Use an online OKR


and track your OKRs (Google goal-setting and tracking
OKR spreadsheets to get a software
template)
TRY OUT AN OKR
TOOL

Need a simple online tool for OKRs?


Set and track your quarterly goals with Weekdone

www.weekdone.co
m
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