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    Presentation On Merchandizing and Customer Retention at Pantaloons

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    Pankaj Chamoli
    The document discusses merchandising and customer retention strategies at Pantaloons, an Indian retailer. It describes the internship which involved analyzing sales data, planning events like Toys for Joys and a Mother's Day celebration. It also summarizes objectives of visual merchandising like attracting customers and increasing impulse buys. Pantaloons uses various techniques like store layout, signage, and interactive displays to promote sales. Events, loyalty programs, and holidays are used to engage customers and encourage repeat visits.

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    Presentation On Merchandizing and Customer Retention at Pantaloons

    Uploaded by

    Pankaj Chamoli
    67 views23 pages
    The document discusses merchandising and customer retention strategies at Pantaloons, an Indian retailer. It describes the internship which involved analyzing sales data, planning events like Toys for Joys and a Mother's Day celebration. It also summarizes objectives of visual merchandising like attracting customers and increasing impulse buys. Pantaloons uses various techniques like store layout, signage, and interactive displays to promote sales. Events, loyalty programs, and holidays are used to engage customers and encourage repeat visits.

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    Pantaloon saket

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    The document discusses merchandising and customer retention strategies at Pantaloons, an Indian retailer. It describes the internship which involved analyzing sales data, planning events like Toys for Joys and a Mother's Day celebration. It also summarizes objectives of visual merchandising like attracting customers and increasing impulse buys. Pantaloons uses various techniques like store layout, signage, and interactive displays to promote sales. Events, loyalty programs, and holidays are used to engage customers and encourage repeat visits.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    67 views23 pages

    Presentation On Merchandizing and Customer Retention at Pantaloons

    Uploaded by

    Pankaj Chamoli
    The document discusses merchandising and customer retention strategies at Pantaloons, an Indian retailer. It describes the internship which involved analyzing sales data, planning events like Toys for Joys and a Mother's Day celebration. It also summarizes objectives of visual merchandising like attracting customers and increasing impulse buys. Pantaloons uses various techniques like store layout, signage, and interactive displays to promote sales. Events, loyalty programs, and holidays are used to engage customers and encourage repeat visits.

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    Presentation on

    merchandizing and customer


    retention at Pantaloons
    Objective
    • “To study the various facets of the
    retail business sector and to bridge
    the theoretical knowledge of
    marketing with practical
    application
    Internship Details
    • 16th April 2009 — 16th June 2009 (2 months)
    • 
    • My area of training :
    • Internship Details
    • To Help in Organizing events and
    • fests.
    • q
    • To generate ideas for Add-on
    • Attractions.
    • q
    • To Tie-up with various institutes and
    • organizations.
    Internship Details cont..
    • q
    • Aspects of Merchandising
    • Internship Details cont..
    • Weekly Analysis of Sales in terms of
    Targets, Green Card contributions, Bill
    size and section targets.

    • q
    • In store Announcements and marketing
    • of eventsq
    • Weekly meets and green card Target
    • checks.
    Retail industry in India
    • Indian retail industry is one of the
    largest industries in India, with an
    employment rate of around 8% and
    contributing around 10% to the
    country's GDP. Retail industry in
    India is expected to rise 25% yearly
    being driven by strong income
    growth, changing lifestyles, and
    favorable demographic patterns.
    Introduction to Pantaloons
    • Pantaloon Retail (India) Limited, is
    India’s leading retailer that
    operates multiple retail formats in
    both the value and lifestyle
    segment of the Indian consumer
    market. Headquartered in Mumbai
    (Bombay), the company operates
    over 12 million square feet of retail
    space, has over 1000 stores across
    71 cities in India and employs over
    30,000 people
    Brands at Pantaloons
    • Pantaloons brands
    • •Agile
    •UMM
    •Bare Denim
    •Bare 7to14

    • • Chalk
    • •Rig
    • •Mix n match
    • • All
    • •Honey
    • Non-Pantaloons
    • Brands
    • •Biba
    •109 F
    •Remanika
    •Spykar
    •Lilliput
    •Lee Cooper
    •Indus league
    Merchandising….

    • “Activity of promoting the sale of goods,


    especially by their presentation in retail
    outlets.”

    • Visual merchandising is the art of


    implementing effective design ideas to
    increase store traffic and sales
    Objectives of merchandising
    • A desire to attract customers to a place of business in order to sell the
    merchandise.
    • •
    • It is offered to the customer through
    • interior and exterior presentation.
    • Objectives of merchandising
    • It helps create positive customer
    • image.
    • •
    • It helps to increase sales.
    • •
    • It encourages impulse buying.
    • STORE EXTERIORS
    STORE EXTERIORS
    Types of exterior presentations

    • Exterior signs
    • Marquees
    • Banners
    • Walk ways and entries.
    Store interiors
    • Element of store interiors
    • Atmosphere
    • Lights
    • Music
    • Color
    • Fragrance
    • Furniture and fixtures
    Flooring
    Layout Planning
    Some other observations
    ON PANTALOONS

    • All the merchandise is placed at both


    • 360 degree and 180 degrees.
    • Pantaloons visual merchandising is
    creative, innovative and outstanding
    which can be seen from its own in-
    house private brands such as John
    Miller.

    • The new launched products are showed


    • by prominent color back ground.
    • Window display is highly interactive for
    • impulsive buyer.
    Supply chain management at
    Pantaloons

    • Pantaloon Retail is the first company


    in the organized retail sector in
    India to win an accredited ISO
    Certificate exclusively for its Supply
    Chain & Logistics functio.
    Customer Retention
    • To survive in the tough competition
    all retail outlets use different
    strategies to attract customers and
    to retain them.

    Fests
    Loyalty programs
    Events
    Events
    • Awesome Threesome
    • Toys for Joys
    • Mother’s Day
    Toys for Joys
    • Donate old or new toys at Pantaloons.
    • Get discount coupon worth Rs.50.
    • Give out leaflets at different hobby
    centers and other places where Kids
    assemble.

    • Toys for Joys


    • In store announcements.
    Put out banners at those places.

    • Organized a drawing competition.


    • Media publicity through Big FM
    • Ice breaking sessions with kids through
    • games.
    Mother's Day Celebration
    • The IDEA!!
    • To make their day special by
    • surprising them at Pantaloons.
    •Kids were asked to bring their mums
    at Pantaloons. They were welcome
    by a rose, their favorite song,
    message from their kids, games,
    cake cutting…FUN!!
    The Event Flow
    • Well-come to the Mothers by a Rose
    • & her favorite song
    • A heart whelming Message from their
    • Kids
    Dumb Charades – How much do they
    • understand each other??
    • Treasure Hunt – Pantaloon brand
    • knowledge
    • The winners walked away with a Free
    Spa Treatment voucher from Lady
    Touch Beauty salon.
    Fests
    • Pantaloons celebrate various types of
    fests in order to boost sales and
    retain customers. The two fests
    that took place in May and June
    are:

    • Denim Reunion
    • Formal Fest
    My Responsibilities and
    participation in the event

    • Brain storming for Ideas


    • •
    To market the Fest to the customers
    • shopping
    • •
    • To follow-up
    Conclusions

    • Shopping in India has witnessed a


    revolution with the changes in the
    consumer buying behavior and the
    whole format of shopping altered. It
    is expected that by 2010, India
    may have 600 new shopping
    centers.

    • Pantaloons Tops the Pyramid of


    Indian Retail with its Brilliant
    Consumer centered approach and marketing

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