Chapter 17
Chapter 17
Chapter 17
Communication
COMMUNICATION IS THE MANAGERS JOB
What is communication?
Communication is the process by which information is exchanged and
understood by two or more people, usually with the intent to influence or
motivate behavior.
1. A Model Of Communication
The sender encodes the idea by selecting symbols with which to compose a
message and selecting a communication channel.
The receiver decodes the symbols to interpret the meaning of the message.
COMMUNICATING AMONG PEOPLE