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    Swapno Supply Chain

    Uploaded by

    Faysal Ahmed 191-12-687
    This presentation summarizes the supply chain used by Swapno, a Bangladeshi retailer. Swapno uses a customer relationship management system to track customer demand in real time. It sources perishable goods like vegetables, meat, and fish from local areas on a daily basis to replenish stock. Swapno aims for efficiency, responsiveness, and managing perishability through an agile supply chain model. The presentation identifies issues like a lack of outlets, uncontrolled product quantities, and recommends expanding warehouses, conducting market research, and strengthening resources to improve operations.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Swapno Supply Chain

    Uploaded by

    Faysal Ahmed 191-12-687
    381 views18 pages
    This presentation summarizes the supply chain used by Swapno, a Bangladeshi retailer. Swapno uses a customer relationship management system to track customer demand in real time. It sources perishable goods like vegetables, meat, and fish from local areas on a daily basis to replenish stock. Swapno aims for efficiency, responsiveness, and managing perishability through an agile supply chain model. The presentation identifies issues like a lack of outlets, uncontrolled product quantities, and recommends expanding warehouses, conducting market research, and strengthening resources to improve operations.

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    This presentation summarizes the supply chain used by Swapno, a Bangladeshi retailer. Swapno uses a customer relationship management system to track customer demand in real time. It sources perishable goods like vegetables, meat, and fish from local areas on a daily basis to replenish stock. Swapno aims for efficiency, responsiveness, and managing perishability through an agile supply chain model. The presentation identifies issues like a lack of outlets, uncontrolled product quantities, and recommends expanding warehouses, conducting market research, and strengthening resources to improve operations.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    381 views18 pages

    Swapno Supply Chain

    Uploaded by

    Faysal Ahmed 191-12-687
    This presentation summarizes the supply chain used by Swapno, a Bangladeshi retailer. Swapno uses a customer relationship management system to track customer demand in real time. It sources perishable goods like vegetables, meat, and fish from local areas on a daily basis to replenish stock. Swapno aims for efficiency, responsiveness, and managing perishability through an agile supply chain model. The presentation identifies issues like a lack of outlets, uncontrolled product quantities, and recommends expanding warehouses, conducting market research, and strengthening resources to improve operations.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 18

    Presentation on Supply Chain Used by

    Swapno
    Presented By

    1. Faysal Ahmed 191-12-687


    2. Kazi Mesbah Ur Rahman 192-14-3031
    3. Rifat Hossain Bhuiyan 192-14-2988
    Background of SHWAPNO

    On April
    2020

    120+
    outlets
    Typical Supply Chain for a Manufacturer
    Supplier
    (Raw Storage Mfg. Storage Dist. Retailer Customer
    material)

    Typical Supply Chain for a Service

    Supplier Storage Service Customer


    Objectives

    • Concerned with the efficient integration of suppliers, factories,


    warehouses and stores so that merchandise is produced and
    distributed
    • In the right quantities
    • To the right locations
    • At the right time
    • In order to
    • Minimize total system cost
    • Satisfy customer service requirements
    • Face global competition
    • Improve standardization
    Different types of Supply Chain

    • Focuses on tracking • Company begins assembly • Working closely with • The parts of the product are
    customer demand in real immediately upon receipt of supplier. gathered and assembled as
    time. the order. • If the replenishment the product moves through
    • Organization can receive process involves many the distribution channel.
    real-time demand shipments, the cost may be • Accomplished through
    information. too high. third-party logistics (3PL)
    firms.

    INTEGRATED CONTINUOUS CHANNEL


    BUILD-TO-
    MAKE-TO-STOCK REPLENISHMENT ASSEMBLY
    ORDER MODEL
    MODEL MODEL MODEL
    Supply Chain Management used by Swapno
    Customer Relationship Management ( CRM)

    CRM Data Shawpno’s CRM data channel

    • customers' personal information • Membership card


    • Purchase history • Social Media
    • buying preferences • Telephone
    • Concerns. • Website
    • Telephone
    • SMS
    • Customer facing staff
    Interacts with customers through different standers

    • Efficiency
    • Responsiveness
    • Managing Perishability
    Managing Perishability

    Type of Perishable Self Life Sourcing Points Supply Strategy

    Highly Perishable 24-36 hours Around Dhaka Daily basis procurement and
    ( Spinach, Meat ) ( Savar, Kawranbazar,) placement
     

    Medium Perishable 48 hours Norshingdi, Jessore etc Daily basis procurement and
    (Fish, bitter gourd, egg) placement
     

    Slow Perishable Equal or more than 7 days Where the items are Sessional buying and
    (Potato, Onion) affordable placement
     
    Distribution Channel
    Agile Supply Chain Management

    Components of Agile SCM Agile SCM at SHWAPNO

    • Speed • Less lead time


    • Cost efficiency • Affordable & Price
    • Responsiveness • Sales daily commodities
    • Flexibility • Home delivery & product variety
    Findings and Recommendation

    After assess the report we have found some issue for the Shwapno.
    Managing the distribution of a retail chain which contains perishable
    items and uses direct distribution method.

    • Variety of products is available in SAWPNO but volume is low, they should


    establish more warehouse with large capacity
    • Demand unpredictable, they should open Research & Development center to
    survey & analyze the market
    Findings and Recommendation

    • Lack of Outlets: Due to lack outlets in every city they cannot adapt
    fully home delivery service
    • Target Customer: They target moderate customer, they don’t focus
    high profile customers.
    • Swapno approach that is “Pile it high, sells it cheap” is that the
    stores may have a poor image in customers mind.
    • Product Quantity control: For the product quantity they rely on
    farmers, Suppliers, Intermediaries, Producer etc. they may not full
    control of product quantity.
    Findings and Recommendation

    • Store Location: As all the leading retail stores are Dhaka based.
    Most of them do not have any outlet in any other districts of
    Bangladesh.
    • Company should increase marketing efforts and offering seasonal
    discount.
    • Strengthen existing resources, add complementary resources, and
    develop new resources
    Conclusion

    • The operation of the supply chain is a continuous process. Where


    distribution is considered as a relay race. If one supply takes extra
    1minute then the whole system will take extra 100minutes. So, from
    the planning phase to procurement to Distribution center to
    Logistics, everything should go hand in hand. Otherwise, the whole
    chain will be broken down. For the smooth operation of this kind of
    business, Distribution Center should be operated very efficiently.
    Thank You

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