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    Dynamics of Local: and Global Culture

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    Roland Gramatico
    There are three perspectives on global cultural flows: differentialism, hybridization, and convergence. Differentialism emphasizes that cultures remain essentially different and interactions may lead to conflict. Hybridization focuses on the integration of local and global cultures resulting in unique blended outcomes. Convergence stresses homogeneity and dominance of one culture over others through globalization.

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    Dynamics of Local: and Global Culture

    Uploaded by

    Roland Gramatico
    3K views9 pages
    There are three perspectives on global cultural flows: differentialism, hybridization, and convergence. Differentialism emphasizes that cultures remain essentially different and interactions may lead to conflict. Hybridization focuses on the integration of local and global cultures resulting in unique blended outcomes. Convergence stresses homogeneity and dominance of one culture over others through globalization.

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    4-DYNAMICS-OF-LOCAL-AND-GLOBAL-CULTURE

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    There are three perspectives on global cultural flows: differentialism, hybridization, and convergence. Differentialism emphasizes that cultures remain essentially different and interactions may lead to conflict. Hybridization focuses on the integration of local and global cultures resulting in unique blended outcomes. Convergence stresses homogeneity and dominance of one culture over others through globalization.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    3K views9 pages

    Dynamics of Local: and Global Culture

    Uploaded by

    Roland Gramatico
    There are three perspectives on global cultural flows: differentialism, hybridization, and convergence. Differentialism emphasizes that cultures remain essentially different and interactions may lead to conflict. Hybridization focuses on the integration of local and global cultures resulting in unique blended outcomes. Convergence stresses homogeneity and dominance of one culture over others through globalization.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 9

    DYNAMICS OF LOCAL

    AND GLOBAL CULTURE


    Global flows of culture…
    …tend to move more easily around the globe than ever
    more, especially through non-material digital forms.
    There are 3 perspectives or approaches of global
    cultural flows:
    1. Differentialism
    2. Hybridization, and
    3. Convergence
    Cultural Differentialism
    Emphasizes the fact that cultures are essentially
    different and are only superficially affected by
    global flows.
    The interaction of cultures is deemed to contain
    the potential for “catastrophic collision.”
    Huntington’s theory on the clash of the civilization
    proposed in 1996 best exemplifies this
    (“catastrophic collision”) approach.
    Cultural Differentialism
    According to Huntington (2004), after the Cold War,
    political-economic differences were overshadowed by
    new fault lines, which were primarily cultural in
    nature, increasing interactions among different
    “civilizations” (such as the Sinic, Islamic, Orthodox,
    and Western) would lead to intense clashes,
    especially the economic conflict between the Western
    and Sinic civilizations and bloody political conflict
    between the Western and Islamic civilizations.
    Cultural Differentialism
    This theory has been critiqued
    for a number of reasons,
    especially on its portrayal of
    Muslims as being “prone to
    violence” (Huntington, 1996)
    Cultural Hybridization
    Emphasizes the integration of local and global cultures
    (Cvetkovich and Kellner, 1997).
    Globalization is considered to be a creative process
    which gives rise to hybrid entities that are not
    reducible to either the global or the local .
    The key concept is “glocalization” or the
    interpenetration of the global and local resulting in
    unique outcomes in different geographic areas
    (Giulianotti and Robertson, 2007, p.133)
    Cultural Hybridization
    Another key concept is Arjun
    Appadurai’s “scapes” in 1996, where
    global flows involve people, technology,
    finance, political images, and media and
    the disjunctures between them, which
    lead to the creation of cultural hybrids.
    Cultural Convergence
    Stresses homogeneity introduced by
    globalization.
    Cultures are deemed to be radically
    altered by strong flows, while cultural
    imperialism happens when one culture
    imposes itself on and tends to destroy at
    least parts of another culture.
    Cultural Convergence
    One important critique of cultural
    imperialism is John Tomlinson’s idea of
    “deterritorialization” of culture.

    Means that it is much more difficult to


    tie culture to a specific geographic point
    of origin.

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