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Microenvironment AND Macroenvironment

The microenvironment consists of internal factors like company management, suppliers, customers, and publics that directly influence a business. The macroenvironment includes external factors in six categories - demographic, economic, natural, technological, political, and cultural - that impact consumer purchasing power and business operations on a larger scale. Together the micro and macroenvironments inform strategic and tactical planning for organizations.

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Maydell Alberto Danac
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40 views

Microenvironment AND Macroenvironment

The microenvironment consists of internal factors like company management, suppliers, customers, and publics that directly influence a business. The macroenvironment includes external factors in six categories - demographic, economic, natural, technological, political, and cultural - that impact consumer purchasing power and business operations on a larger scale. Together the micro and macroenvironments inform strategic and tactical planning for organizations.

Uploaded by

Maydell Alberto Danac
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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MICROENVIRONMENT

AND
MACROENVIRONMENT
MICROENVIRONMENT
•Company management
•Suppliers
•Intermediaries
•Customers
•Publics
MACRO ENVIRONMENT
Demographic
Contains quantitative information
on the human population such as
age, gender, income, religion,
educational attainment, and other
statistical data.
Economic
•Consists of factors that
affect the purchasing power
and spending pattern of
consumers.
Natural
•Consists of changes in the
physical environment and
natural resources.
Technological
• the availability of
technology can help
marketers gather data and
information.
Political
• includes laws and legislation
regulating business,
government ruling, and other
factors that may affect the
way businesses are conducted.
Cultural
• core beliefs
•Secondary beliefs
Strategic and
tactical planning

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