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STR348 Individual Report Assessment - Guidance Advice

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STR348

Operations Management

AE2 Individual Report

– Advice & Guidance


Steve Robinson
Summary of AE2 Assessment Task – Individual Report
Length 2500 words
When 17th Jan 2020
Summary of AE2 Assessment Task – Individual Report
Length 2500 words
When 17th Jan 2020
Assessment Criteria - Extract
Criteria % A1 – A2
Background Information 15 Exceptionally clear background of company provided, with report aims &
objectives clearly presented. This section very clearly sets the scene for the
purpose of the report and would be of interest to the company as well as other
companies, both within the sector and in other sectors.

Identified Issue 20 Exceptional use of credible industry and academic research relevant to issue.
Very clear evidence of additional research to support overall arguments being
made.
 
20 Excellent identification of current challenges (relating to issue/s identified)
Challenges faced as a faced by company. Resultant implications to company /sector clearly identified
result of identified issue & discussed. Excellent application of key theoretical concepts to challenges &
implications identified.

Conclusions & 20 Exceptional conclusions with range of recommendations that are clearly
Recommendations relevant & appropriate to the company itself, the sector in which they operate,
as well as other sectors.

Clarity 15 Exceptional presentation of key information. Material very clearly organised,


with overall arguments and line of reasoning extremely easy to follow.
Briefing report presented in a very professional manner and suitable for
targeted audience.

References 10 Exceptional range of references provided (within the text and at the end of the
text). All in accordance with the Harvard method of referencing.
Assessment Task

• Introduction (The What)


• The purpose and scope of the report
• The aims & objectives of the report
• The theme/s of the report

• The Background & Context (The What)


• The business
• The sector
• Context for the issue and the challenges facing the company

• The Issue (The What)


• Business & sector research related to the issue
• Academic research related to the issue

•  Analysis and Implications (The So What)


• Critical analysis of the issue using the research
• Implications for the business & sector

• Observations & Recommendations (The Now What)

• Conclusions

• References
• Business & Sector
• Academic

• Appendices
Hints & Tips
1. Identify possible businesses that fit the assessment requirements

2. Assess the possible businesses & organisations in terms of strength in providing good
quality & relevant information on which to base the report

3. Storyboard the structure of the report & compare this structure with the assessment
marking criteria

4. Estimate & schedule the time necessary to complete the sections of the report

5. Identify the sources of reference, do the research, do the analysis, develop the report
content

6. Compare the draft report against the assessment marking criteria and refine as
necessary

7. Find a colleague to conduct a reciprocal peer review with before submission

8. Don’t forget the importance of the appearance and layout of the report: Use
Trebuchet 12pt with 1.5 line spacing
Literature Review
Critical Analysis

• Being critical means weighing up the particular arguments and


evidence for and against an idea or theory

• You should be able to:

• See why each author has arrived at a particular conclusion and


argue why one point is preferable to another
• Recognise underlying weaknesses in the conclusions
• Question & reflect upon ideas or theories
• Look deeper into what you are learning and think about its
meaning in context
• Present your critique in a structured, well-reasoned and
supported way

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