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Unit 1 Business and Business Environment: LO3, LO4

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Unit 1 Business and Business

Environment
LO3, LO4
MUHAMMAD ANIS
Outline

 PESTLE analysis
 SWOT analysis
 Internal and external analysis of key findings and explain how they
influence the decision-making process.
Pestle Analysis

 The factors that influence the decision making process of the corporate
are called the business setting. The business environment is composed
of macro and micro factors, among which micro are the internal
parameters.
Cont…
Cont…

Political
Economical
Social
Cont…

Technological
Legal
Environmental
SWOT Analysis

 To be competitive and successful at the same time, Pizza Hut should


pay a special attention to external and internal analysis to determine
the weaknesses and strengths of the corporates.
Cont…

Strengt Weakn
hs:   esses:

Opport Threats
unities: :
Internal and External analysis of the important
findings and impact on the decision making

 The internal and external analysis like SWOT analysis and PESTEL
Analysis play a very important role in the decision making. Managers
and leaders can do various decision on them.
Explain how strengths and weaknesses
interrelate with external macro factors

 The SWOT analysis of Pizza Hut was well completed to the previous
question. The relationships between weaknesses and strengths of
external macro factors can be understand as follows:
 Pizza Hut needs to regularly identify weaknesses and strengths in order
to manage its macro setting (Yuan, 2013). The strength of Pizza Hut
assist the company seize the chances available to it, while the flaws
increase the threats to the company.
Conclusion

 In the end of this presentation we can conclude from the above task
that external macro factors have a major impact on Pizza Hut's
activities. Pizza Hut require to analyse its internal and external analyses
in order to remain competitive in the marketplace.
Thank you

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