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Pricing Strategies: Countertrade and Terms of Sales/Payment

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Chapter 17

Pricing Strategies:
Countertrade and
Terms of
Sales/Payment
Chapter Outline

 Countertrade
- Types of Countertrade
- Problems and Opportunities
 Price Quotation
 Terms of Sale
- Trade Terms
- Quotation Guidelines
Chapter Outline

 Methods of Financing and Means of payment


- Consignment
- Open Account
- Cash in Advance
- Bill of Exchange (Draft)
- Bankers' Acceptance
- Letter of Credit
Countertrade

 goods for goods trade (vs. monetary trade)


 government mandate to pay for goods and
services with something else other than cash
Countertrade

Advantages
 serving as trade financing
 buyer getting rid of surplus of own products
 no concern for fluctuation of exchange rates
Countertrade

Disadvantages
 cumbersome and time-consuming
 costly
 inferior form of exchange

- requiring "double coincidence of wants"


Types of Countertrade
 Barter
- single transaction of direct exchange of products of
equal value
 Counterpurchase (Parallel Barter)

- two transactions of cash sales agreements (of


unrelated products)
 Compensation Trade (Buyback)

- products sold and later bought by a party are related


Types of Countertrade
 Offset
- for the rights to sell its product in a foreign market,
the seller must manufacture the product locally (in
the host country)
 Clearing Agreement

- line or credit established in central banks of two


countries
- use "clearing account units" for exchange of
products
Trade Terms
 EXW (Ex Works)
- price of product only; nothing else being included
 FAS (Free Alongside Ship)
- EXW + local transportation in seller's country
 FOB (Free on Board)
- FAS + loading onto the vessel
 CFR (Cost & Freight)
- FOB + international transportation
Trade Terms

 CIF (Cost, Insurance, and Freight)


- CFR + insurance
 DEQ (Delivered Ex Quay)

- CIF + unloading
 DDP (Delivered Duty Paid)

- DEQ + local transportation in buyer's country


Methods of Financing &
Means of Payment

 Consignment
 Open Account
 Cash in Advance
 Bill of Exchange (Draft)

- Sight Draft
- Time Draft
Methods of Financing &
Means of Payment

 Bankers' Acceptance
 Letter of Credit (L/C)
- Revocable vs. Irrevocable
- Unconfirmed vs. Confirmed
- Standby
- Back-to-Back
- Transferable
Export Payment Terms and Risk Level

 Open account (highest risk for exporter)


 Sight draft
 Time draft
 Irrevocable L/C
 Confirmed irrevocable L/C
 Cash in advance (least risk)
Export Payment Terms and Cost

 Open account (least cost for importer)


 Sight draft
 Time draft
 Irrevocable L/C
 Confirmed irrevocable L/C
 Cash in advance (highest cost)
L/C: Advantages/Disadvantages

 Advantages
– Security (for both parties)
– Seller receiving early payment by discounting L/C
 Disadvantages
– Lacking flexibility
– Complex and potentially costly

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