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    Forever 21: Submitted To: Ms Vijaya Tomar

    Uploaded by

    Shruti Suman
    presentation about observing the brand's store and how they have displayed their item inside the store

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Forever 21: Submitted To: Ms Vijaya Tomar

    Uploaded by

    Shruti Suman
    205 views19 pages
    presentation about observing the brand's store and how they have displayed their item inside the store

    Original Title

    FOREVER 21

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    presentation about observing the brand's store and how they have displayed their item inside the store

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    205 views19 pages

    Forever 21: Submitted To: Ms Vijaya Tomar

    Uploaded by

    Shruti Suman
    presentation about observing the brand's store and how they have displayed their item inside the store

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 19

    FOREVER 21

    SUBMITTED TO : Ms VIJAYA TOMAR SUBMITTED BY: SHRUTI SUMAN


    MBA(RFM)
    1952031
    STOREFRONT
    PROFILE
     Forever 21 Inc., operates a chain of retail clothing stores,
    catering to teenage girls and young women. It has about
    400 locations. Forever 21's specialty is cheap chic: delivering
    the latest trends at low prices. Private label knock-offs make
    up much of its stock. In addition to its original Forever 21
    chain, the company's flagship Forever XXI stores are larger
    and have a wider selection, including items for men. A
    separate chain, For Love 21, specializes in accessories.
     PRINCIPAL COMPETITORS
    American Eagle Outfitters Inc.; dELiA*s, Inc.; Hennes & Mauritz AB;
    Limited Brands, Inc.; The Wet Seal, Inc.
    WINDOW DISPLAY
    DEPARTMENTS
     Denim section was
    put up in a separate
    corner
    Uniquely designed bags
    MENS WEAR CORNER
    CLOTHINGS ARRANGED IN SETS
    FITTING ROOMS
    The clothes were displayed inside the fitting room as well, infront of every changing room
    PILLARS

    The pillar were adorned


    with various posters.
    FIXTURES USED
    DISPLAY TABLES

    NESTING TABLES
    2-way displays, accessory displays, mannequins, single rail clothing racks, etc. were
    observed to display the merchandise.
    CASH COUNTER/ BILLING AREA
    OBSERVATIONS
     COLLECTION:
     Consisted of florals and strips, Kendall & Kylie collection
    was up for purchase
     Separate denim section
     Crop tops with either plunge or halter neckline
     STAFF:
     No uniforms, wore ID cards, polite staff members
     NO VISITORS BOOK
     DISPLAY:
     Mannequin display for every collection
     Fitting room display concept
     MUSIC: peppy and latest
     FRAGRANCE: none
     A/W’19 Collection wasn’t introduced by the
    month of August 2019
     Selected pieces were on sale
     FITTING ROOM: only 6 garments (max.) were
    allowed
     Pillars were covered with quotes and full
    length mirrors
    RETURNS AND REFUND POLICY

    It can be summarized into:


     Refunds or Exchanges are allowed within 30 days from the
    date of purchase or from the date the item was shipped if
    the purchase was made online. All In-store purchase Returns
    must have the original receipt. Must present the Invoice
    Order for All online purchase Returns. Refunds will be issued
    in the original form of payment.
     For in-store purchases, refunds or exchanges without the
    original receipt will not be accepted.
     For online purchases, refunds or exchanges without the
    packing slip or order confirmation email will not be accepted.
    THANK YOU

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