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Bisnis Internasional: Dosen Pengampu: Dr. Imam Suyadi, DRS, Msi HP: 081 252 98 742 Email

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BISNIS INTERNASIONAL

Dosen Pengampu:
DR. IMAM SUYADI, DRS, MSi

Hp: 081 252 98 742


eMail:
imamyadi@gmail.com
http://mail.ub.ac.id imam_s_fia
KULIAH 1. PENDAHULUAN
 

• RENCANA PROGRAM & KEGIATAN PEMBELAJARAN


SEMESTER (RPKPS)
• TANTANGAN DALAM BISNIS INTERASIONAL
RENCANA PROGRAM & KEGIATAN
PEMBELAJARAN SEMESTER (RPKPS) - 1
1. Tantangan dalam Bisnis internasional
2. Teori perdagangan internasional
3. Investasi internasional dan bantuan Luar Negeri
4. Neraca pembayaran dan sistem moneter
internasional
5. Integrasi ekonomi dan moneter
6. Tantangan budaya dalam Bisnis internasinal
7. Pemerintah, Hukum, dan Resiko Politik dalam bisnis
internasional
8. Ujian tengah semester (UTS)
RENCANA PROGRAM & KEGIATAN
PEMBELAJARAN SEMESTER (RPKPS) - 2
9. Memasuki pasar internasional
10. Pemasaran internasional
11. Perencanaan Strategi Global
12. Akuntansi keuangan dan perpajakan internasional
13. Strategi HRM internasional
14. Manajemen operasional internasional
15. Prespektif global Indonesia dalam Bisnis
Internasional
16. Ujian akhir semester (UAS)
Pustaka :
Marios i. Katsioloudes and Spyros Hadjidakis, International Business, Global Prespective, ELSEVIER-BH,
Amsterdam, 2007

Artikel-artikel International Business :


• INTERNATIONAL BUSINESS AND EUROPE IN TRANSITION (Volume 1) Edited by Fred Burton, Mo Yamin and
Stephen Young
• INTERNATIONALIZATION STRATEGIES (Volume 2) Edited by George Chryssochoidis, Carla Millar and Jeremy
Clegg
• THE STRATEGY AND ORGANIZATION OF INTERNATIONAL BUSINESS (Volume 3) Edited by Peter Buckley, Fred
Burton and Hafiz Mirza
• INTERNATIONALIZATION: PROCESS, CONTEXT AND MARKETS (Volume 4) Edited by Graham Hooley, Ray
Loveridge and David Wilson
• INTERNATIONAL BUSINESS ORGANIZATION: SUBSIDIARY MANAGEMENT, ENTRY STRATEGIES AND EMERGING
MARKETS (Volume 5) Edited by Fred Burton, Malcolm Chapman and Adam Cross
• INTERNATIONAL BUSINESS: EMERGING ISSUES AND EMERGING MARKETS (Volume 6) Edited by Carla C. J. M.
Millar, Robert M. Grant and Chong Ju Choi
• INTERNATIONAL BUSINESS: EUROPEAN DIMENSIONS (Volume 7) Edited by Michael D. Hughes and James H.
Taggart
• MULTINATIONALS IN A NEW ERA: INTERNATIONAL STRATEGY AND MANAGEMENT (Volume 8) Edited by
James H. Taggart, Maureen Berry and Michael McDermott
• INTERNATIONAL BUSINESS: ADJUSTING TO NEW CHALLENGES AND OPPORTUNITIES (Volume 9) Edited by
Frank McDonald, Heinz Tüselmann and Colin Wheeler
TANTANGAN DALAM BISNIS INTERASIONAL

Kemampuan akhir yang diharapkan, mahasiswa mampu:


• Memahami bisnis dunia sekarang
• Mendefinisikan bisnis internasional
• Memahami mengapa perusahaan go internasional
• Menyebutkan peserta - peserta bisnis internasional
• Menjelaskan prespektif global bisnis internasional
• Menjelaskan mengapa diperlukan studi tentang bisnis
internasional
TANTANGAN DALAM BISNIS INTERASIONAL

Memahami bisnis dunia sekarang


International business differs from domestic business by
degrees. Although laws, cultures, and economic
conditions differ within countries, such differences are
usually less marked than those among countries. Even
though there are limitations on the movement of goods
and services and the resources to produce them within
countries, these limitations are usually less pronounced
within than among countries.
TANTANGAN DALAM BISNIS INTERASIONAL

Mendefinisikan bisnis internasional


what is international business?
International business is all commercial transactions—
private and governmental between two or more
countries. Private companies undertake such transactions
for profit; governments may or may not do the same in
their transactions. These transactions include sales,
investments, and transportationMarios i. (Katsioloudes
and Spyros Hadjidakis, 2007).
TANTANGAN DALAM BISNIS INTERASIONAL

Another definition of “international business” refers to profit-


related activities conducted across national boundaries. The
environment for those business activities within which the
international manager functions is shaped by major developments in
the world.

Such developments are globalization; the various regional trading


blocs such as the European Union with the introduction of the Euro
as its legally tradable currency; the North American Free Trade
Agreement (NAFTA); the Commonwealth of Independent States
(CIS); information technology; workforce diversity; the status of the
emerging economies of China, India, Mexico and Brazil; and the
unstable political situation in various parts of the world, such as the
one in Afghanistan, the Middle East, and in various parts of Africa.
TANTANGAN DALAM BISNIS INTERASIONAL

• Memahami mengapa perusahaan go internasional


When operating internationally, a company should consider its
mission (what it will seek to do and become over the years;
what is the purpose of the company’s existence?); its objectives
(what is the company trying to accomplish according to its
mission?); and strategies (means to achieve its objectives).
These concepts will be further addressed in Chapter 7.

Companies engage in international business in order to:


• Minimize competitive risk
• Acquire resources
• Expand sales
• Diversify sources of sales and supplies
TANTANGAN DALAM BISNIS INTERASIONAL

Menyebutkan peserta - peserta bisnis internasional


Companies of all types and sizes, and in all types of
industries, enter into international business transactions.
Manufacturing companies, service companies, and retail
companies all search for customers outside their
countries. As mentioned earlier, an international
company is a business that engages directly in any form
of international business activity such as exporting,
importing, or international production. No matter what
the nature of the international business transactions,
there are different types of international companies, and
we will take a closer look at them in the following pages.
TANTANGAN DALAM BISNIS INTERASIONAL

Menjelaskan prespektif global bisnis internasional


People around the globe are more connected to
each other than ever before. Information and money
too flow more quickly than ever before. Goods and
services produced in one part of the world are
increasingly available in all parts of the world.
International communication is commonplace. This
phenomenon has been titled “globalization.” The era
of globalization is fast
• becoming the preferred term for describing the
current times.
TANTANGAN DALAM BISNIS INTERASIONAL

Menjelaskan mengapa diperlukan studi tentang bisnis


internasional?
Why should we study international business?
A simple answer is that international business comprises a large
and growing portion of the world’s total business.
Today, global events and competition affect almost all compa-nies
—large or small—because most sell output to and secure supplies
from foreign countries. Many companies also compete against
products and services that transactions among countries.
Exhibit 1.1 indicates the leading exporters and importers in world
merchandize trade by region. More on culture and its impact on
international business will be addressed in Chapter 2. The section
below addresses definitional issues of international
business.
Review and Discussion Questions
1. What is the nature of today’s global business environment? How does this
environment facilitate international business activities? Provide examples.
2. How do the legal–political, economic, and cultural environmental differences within a
country affect a firm’s international business transactions? Provide examples.
3. What is international business? How does the management of an international
business differ from that of a domestic one? Provide examples with specific firms and
countries in mind
4. Provide the reasons as to why companies go international. What additional factors
contribute to the increased international business activities in the recent years?
5. Who are the participants in the international business?
6. Why do small businesses become increasingly active in international trade and
investment? Provide examples.
7. How do multinational corporations—MNCs—get involved in international business?
How do they differ from small businesses?
8. Define globalization. What are the pros and cons of globalization? Provide examples.
9. What is the globalization of markets? Of production? Provide examples.
10. Why do we study international business? Why has studying it become more important
today than ever before?

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