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    Data Analysis Techniques

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    Mark Andrew Manalo Gaela
    The document discusses various data analysis techniques used in primary quantitative research including: 1) analyzing collected raw data to derive statistical inferences and relate results to research objectives; 2) selecting precise statistical analysis methods such as SWOT, Conjoint, and Cross-tabulation to analyze quantitative data; and 3) specific techniques like SWOT analysis, Conjoint analysis, Cross-tabulation, and TURF analysis are used to evaluate performance, understand purchasing decisions, establish relationships in data, and analyze communication reach and frequency.

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    Data Analysis Techniques

    Uploaded by

    Mark Andrew Manalo Gaela
    86 views7 pages
    The document discusses various data analysis techniques used in primary quantitative research including: 1) analyzing collected raw data to derive statistical inferences and relate results to research objectives; 2) selecting precise statistical analysis methods such as SWOT, Conjoint, and Cross-tabulation to analyze quantitative data; and 3) specific techniques like SWOT analysis, Conjoint analysis, Cross-tabulation, and TURF analysis are used to evaluate performance, understand purchasing decisions, establish relationships in data, and analyze communication reach and frequency.

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    The document discusses various data analysis techniques used in primary quantitative research including: 1) analyzing collected raw data to derive statistical inferences and relate results to research objectives; 2) selecting precise statistical analysis methods such as SWOT, Conjoint, and Cross-tabulation to analyze quantitative data; and 3) specific techniques like SWOT analysis, Conjoint analysis, Cross-tabulation, and TURF analysis are used to evaluate performance, understand purchasing decisions, establish relationships in data, and analyze communication reach and frequency.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    86 views7 pages

    Data Analysis Techniques

    Uploaded by

    Mark Andrew Manalo Gaela
    The document discusses various data analysis techniques used in primary quantitative research including: 1) analyzing collected raw data to derive statistical inferences and relate results to research objectives; 2) selecting precise statistical analysis methods such as SWOT, Conjoint, and Cross-tabulation to analyze quantitative data; and 3) specific techniques like SWOT analysis, Conjoint analysis, Cross-tabulation, and TURF analysis are used to evaluate performance, understand purchasing decisions, establish relationships in data, and analyze communication reach and frequency.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 7

    Data Analysis

    Techniques
    Data Analysis Techniques

    • The third aspect of primary quantitative research


    is data analysis. After the collection of raw data, there
    has to be an analysis of this data to derive statistical
    inferences from this research. It is important to relate
    the results to the objective of research and establish
    the statistical relevance of results.
    • It is important to consider aspects of research which were not
    considered for the data collection process and report the difference
    between what was planned vs. what was actually executed.
    • It is then required to select precise statistical analysis method such
    as SWOT, Conjoint, Cross-tabulation, etc. to analyze
    the quantitative data.
    SWOT Analysis

    •  SWOT Analysis stands for the acronym of Strengths,


    Weakness, Opportunities, and Threat analysis.
    Organizations use this statistical analysis technique to
    evaluate their performance internally and externally to
    develop effective strategies for improvement.
    Conjoint Analysis

    • Conjoint Analysis is a market analysis method to learn


    how individuals make complicated purchasing
    decisions. Trade-offs are involved in the daily activities
    of an individual, and these reflect their ability to decide
    from a complex list of product/service options.
    Cross-tabulation

    • Cross-tabulation is one of the preliminary statistical market


    analysis methods which establishes relationships, patterns,
    and trends within the various parameters of the research
    study.
    TURF Analysis

    •  TURF Analysis, an acronym for Totally Unduplicated


    Reach and Frequency Analysis, is executed in situations
    where the reach of a favorable communication source is to
    be analyzed along with the frequency of this
    communication. It is used for understanding the potential of
    a target market.

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