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    KFC PPT 1

    Uploaded by

    Tej Kumar
    KFC was founded in Kentucky by Colonel Harland Sanders and opened its first franchise location in Utah in 1952. It now operates over 15,000 restaurants worldwide. The objectives of KFC include product development like increasing their menu variety and introducing a dessert menu. Their market strategy focuses on kids becoming permanent customers and using niche and societal marketing. They also offer delivery and locate outlets in accessible places with an emphasis on families.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    KFC PPT 1

    Uploaded by

    Tej Kumar
    149 views9 pages
    KFC was founded in Kentucky by Colonel Harland Sanders and opened its first franchise location in Utah in 1952. It now operates over 15,000 restaurants worldwide. The objectives of KFC include product development like increasing their menu variety and introducing a dessert menu. Their market strategy focuses on kids becoming permanent customers and using niche and societal marketing. They also offer delivery and locate outlets in accessible places with an emphasis on families.

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    KFC PPT 1.pptx

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    KFC was founded in Kentucky by Colonel Harland Sanders and opened its first franchise location in Utah in 1952. It now operates over 15,000 restaurants worldwide. The objectives of KFC include product development like increasing their menu variety and introducing a dessert menu. Their market strategy focuses on kids becoming permanent customers and using niche and societal marketing. They also offer delivery and locate outlets in accessible places with an emphasis on families.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    149 views9 pages

    KFC PPT 1

    Uploaded by

    Tej Kumar
    KFC was founded in Kentucky by Colonel Harland Sanders and opened its first franchise location in Utah in 1952. It now operates over 15,000 restaurants worldwide. The objectives of KFC include product development like increasing their menu variety and introducing a dessert menu. Their market strategy focuses on kids becoming permanent customers and using niche and societal marketing. They also offer delivery and locate outlets in accessible places with an emphasis on families.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 9

    STRATEGIC

    MANAGEMENT

    BY
    NIKHIL M
    INTRODUCTION
      Kentucky Fried Chicken, is an American fast food restaurant
    chain headquartered in Louisville, Kentucky, that specializes in 
    fried chicken. 
     KFC was founded by Colonel Harland Sanders

     "Kentucky Fried Chicken" franchise opened in Utah in


    1952. 

     KFC Operates more than 15000 Restaurants around the world


    today,
    OBJECTIVES
     Product development.

     Increase variety on menu.

     Introduce desert menu.

     Introduce buffet to Restaurants.


    PROCUREMENT
    MARKET STRATEGY
     According to KFC, kids become the feature permanents customers,
     KFC is following Niche marketing and societal Marketing
    techniques.
     KFC Possess a western culture because some of the indian people
    are also following that culture.
     KFC also offer free delivery.
     KFC open their outlets on reachable places.
     KFC gives more priority to family.
    KFC DISTRIBUTION CHANNEL
    RELATIONSHIP MANAGEMENT
    CUSTOMER:

     Online ordering apps for iphone and other mobile devices.

     New meal introduce by KFC.

     Low calorie menu.

     Solving Grievances and building Loyalty.

     Youth Theme Decore, Free Wifi

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