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for brands
Part 1
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NTS
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1 ABOUT OUR COMPANY

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ABOUT OUR TEAM 2 text about this part related goes here. Some text
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3 ABOUT OUR WORKS
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20% Of all internet traffic

In North America
Europe and Latin America

with 1 billion monthly unique users

ABOUT
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YouTube Business

Online video repository Television-style channel Advertising selling

Original Channel : Content produced by

“Upfront” “Subscription fee”
professionals or celebrities.
User Channel : Content produced by user.
Brand Channel : Content produced by brands.
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Chromecast
“the easier way to watch online video on your TV”
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How Television Advertising Worked

In 2014, television was the most

popular medium

98% of household owned a television

access to a wide audience

cable television: opportunity to target

specific niche audiences
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How TV Ad Space Was Bought in The US

5 TV
Five primary national TV networks-CBS,NBC,FOX,ABC and CW
networks
Selling
in lengths of 15,30,60 seconds “spots”
airtime
Upfront market & Scatter
market
Prime-time TV
slots
(weekdays from 8p.m. to 11 p.m.): nearly 500,000USD/30secs

The cost-effectiveness of each ad :

Scatter-market : $9 during daytime, $34 during prime time
“CPM”
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How TV Audience Size Was Measured
Network
sRatings Program’s audience size did not always
Audience share
represent the commercial spot’s reach.
Advertise Declined during commercial breaks
rs
Reach Ex. Left the room, zapped to another channel, attended to other tasks, stopped watching TV

Frequency
R x F =Gross Rating Point(GRP)
Targeted Rating Point(TRP)
4-7% of the audience left during commercial breaks

Not fully viewed by the exposed audience : 48-80% in last four years
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How Tv Ads were Targeted

The average American watched around five

hours of TV per day.

TV could only access audience profiles via

third-party surveys.

Advertisers could target their messages

based on demographic.
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How TV ad effectiveness was Evaluated

Testing was done before or after it was

broadcasted

Depended on what sort of impact the ad was

intended to have.

Ads could broadly be divided into brand

image and direct response
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สถิติทั่วไปของโทรทัศน์ในไทย
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สถิ ติทั่วไปของโทรทัศน์ในไทย

สถิติของโทรทัศน์ใน 21.5 ลา้ นครัวเรื อน 96% มีทีวีท่ีบา้ น แบง่ เป็ น

ในเขตเทศบาล 96.2%
ประเทศไทย นอกเขตเทศบาล 95.8%

ที่มา : เว็บไซตก
์ รุ งเทพธุรกิจ บทความ "ทีวี Digital" จุดเปลี่ยนทีวีไทย
เมื่อมิถุยายน 2556 ที่มา : สำนักงานสถิติแหง่ ชาติ (พ.ศ.2560)
โดยศูนยส์ ารสนเทศยุทธศาสตร์ภาครัฐ สำนักงานสถิติแหง่ ชาติ
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ราคาโฆษณาของไทย
 ปัญหาของส่ื อที วีดิจิตอลใน 14

ไทย
Slot เวลาไม่ถูกซื้อไปใช้
ช่องไม่มีเงินมากพอที่ จะผลิต Content ออกมา On Air มี สภาวะขาดทุ นเพราะรายได้โฆษณาต่ำกว่าเป้าหมาย
Content ไม่มีคุณภาพ รี รันรายการเดิ มๆ

ผลกระทบ Slot เวลาเหลื อเป็ นจำนวนมาก

โฆษณารายการของช่องตั วเอง (ไม่เกิ ดรายได้)

การแก้ไข
ลดราคา CPM
ใช้เวลาออกอากาศของตั วเองที่ ขายไม่ออกทำ TV
Home Shopping
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ANALYSIS OF US
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3,592,681,203
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Barack Obama
12; 2.7

4; 2.5
Hussein 1; 2.3
7; 2.2
6; 1.9 10; 1.9
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1 2 3 4 5 6 7 8 9 10 11 12
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THE SOCIAL MEDIA OF COMPANY

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96.00%
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TENCENT SINA
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35,763
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RENREN WECHAT
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1,342,67
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3,572,18 OUR PROFITS

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4.3 4.5 4.2

3.5
2.5

PRODUCT 1 PRODUCT 2 PRODUCT 3 PRODUCT 4 PRODUCT 5

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THE DOMESTIC MARKET OF US

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part

QINGHAI

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XIZANG

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SICHUAN

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DISTRIBUTION 2,136,547,348
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2015 4.5

DISTRIBUTION
2014 3.5

2013 2.5

2012 4.3
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2 PART
TWO

ABOUT OUR TEAM

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THE MEMBERS OF COMPANY

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part.

Barack Obama Barack Obama Barack Obama Barack Obama

Hussein Hussein Hussein Hussein

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ANALYSIS OF US
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3,592,681,203
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Barack Obama
12; 2.7

4; 2.5
Hussein 1; 2.3
7; 2.2
6; 1.9 10; 1.9
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1 2 3 4 5 6 7 8 9 10 11 12
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THE PROPORTION OF WORKERS

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76.00% 24.00%
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ACHIEVEMENT
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70.00%
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80.00%
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THE SWOT OF COMPANY

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SUPERIORITY WEAKNESSES
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OPPORTUNITY THREAT
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PPT 模板下载： www.1ppt.com/moban/ 行业 PPT 模板： www.1ppt.com/hangye/

节日 PPT 模板： www.1ppt.com/jieri/ PPT 素材下载： www.1ppt.com/sucai/
PPT 背景图片： www.1ppt.com/beijing/ PPT 图表下载： www.1ppt.com/tubiao/
优秀 PPT 下载： www.1ppt.com/xiazai/ PPT 教程： www.1ppt.com/powerpoint/
Word 教程： www.1ppt.com/word/ Excel 教程： www.1ppt.com/excel/
资料下载： www.1ppt.com/ziliao/ PPT 课件下载： www.1ppt.com/kejian/
范文下载： www.1ppt.com/fanwen/ 试卷下载： www.1ppt.com/shiti/
教案下载： www.1ppt.com/jiaoan/
字体下载： www.1ppt.com/ziti/
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3 PART
THREE

ABOUT OUR COMPANY

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THE CONTRIBUTION OF US
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1,578,426 3,759,281 5,164,389

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OUR PRODUCTS
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2015; 31

2013; 24

1,578,426
2012; 19
2014; 17

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2012 2013 2014 2015
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THE DIVISION OF LABOR

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LABOR 4,582,071,3
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WE ARE THE BEST
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THEY ARE FRIENDS

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THE STRATEGY OF COMPANY

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ULTIMATE OF US
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70.00%
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30.00% TEXT HERE2 TEXT HERE1

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THANKS
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 Unlimited number of commercial demonstrations for your personal/company,
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