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Managing Diversity at Workplace

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Managing

Diversity at
Workplace
Diversity: An Overview
Workplace diversity refers to the variety of
differences between people in an organization.

Diversity encompasses race, gender, ethnic


group, age, personality, cognitive style,
tenure, organizational function, education,
background and much more.
Diversity: An Overview
Changing legislation and law
Workforce suits

Reasons for
Competitive Increasing recognition and
pressures desire
Diversity for diverse viewpoint

Rapidly growing
International
Diversity Model Business
Implications of workforce
diversity
Benefits
 Increased adaptability
 Broader products & service range
 Variety of viewpoints
 More effective execution
 Reducing costs associated with turnover, absenteeism
and low productivity
 Return on Investment (ROI) from various initiatives,
policies and practices (Govt. Aids, Brand Image, SEZs, FDIs)
Benefits Contd…
DuPont, for example, considers diversity a business
imperative vital to ongoing renewal and competitiveness in the
21st century.

This philosophy was illustrated when the company learned


how one small change could directly translate into significant
profits. At DuPont Merck, the sales of an anticoagulant drug in
the Hispanic markets were low. When a Hispanic manager
noticed that the drug was only labeled in English and
consequently translated the instructions into Spanish, sales
improved significantly. Now, educational materials for the
drug are translated into 15 languages and bring in millions of
dollars in new business.
Leveraging the Power of Difference for
Competitive Advantage
Society for Human Resource Management, U.S., conducted
a study, where it was found that, HR professionals from top
100 companies on Fortune's list, stated that, “diversity
initiatives provide organizations with a competitive
advantage by positive improvements in corporate culture,
employee morale, retention and recruitment”.

For example, 40% of companies ensure leadership


development programs are available to all employees, 34%
increase innovation by tapping talent of employees of all
backgrounds, and 31% utilize diverse experiences for special
projects and assignments.
Challenges….
 Communication
 Resistance to change
 Implementation of diversity in the
workplace policies
 Difference in attitude, values and belief
 Differences in motivational needs..
Overcoming the challenge…
 Organizations should Foster an attitude of openness
 Ward off change resistance with inclusion of people in
decision making & policy formulation
 Implementation of diversity in the workplace plan
(family – friendly )
 Promote diversity in leadership positions
 Utilize diversity training
 Mentoring programs
Overcoming the challenge
Contd…

Learning

 Individual approaches…

 Empathy
Views amongst the business world

At a symposium regarding diversity in the


workplace, 400 executives agreed that
"diversity programs help to ensure the creation,
management, valuing and leveraging of a
diverse workforce that will lead to
organizational effectiveness and sustained
competitiveness."
Contd…

“Diversity represents a company’s fundamental


attitude that not only respects and values the
individuality of its employees but also understands
how to tap the potentially significant contributions
inherent in diversity.”

Alexandra Groess
Allianz Group’s International Diversity Project
Head
Contd…
Coca – Cola having a special Diversity
council and Forum shares the vision as:

“ we foster open environments, as diverse as the


markets we serve, where workplace rights are
respected and people are inspired to be the
best they can be...”
IBM’s Viewpoint
Diversity as a business strategy
There is an alignment between diversity and business
strategy at IBM. They deviated from the notion that
differences in Cultural aspects should be suppressed
for the benefit of the organization and rather they
created task force to encourage diversity.

IBM went beyond just complying with laws. Diversity


was imbibed into the culture of the organization and
was made part of the company’s vision
Pepsi’s Strategy
In April, 2005, Diversity Inc. ranked Pepsi 4 th
amongst the best companies for diversity on its
annual list. Pepsi was ranked as best workplace for
African American and Latinos.

Reinemund, Chairman & CEO Pepsi Co. stated


that, “I believe that companies that figure out the
diversity challenge first, will clearly have a
competitive advantage”
Contd……
Indira Nooyi, The CEO of Pepsi, said
the full potential of diversity can not be
realized without an inclusive culture.

By the end of 2004, Pepsi had 29%


women in Managerial position as against
24% in 2000 and the percentage of
colored people in management jobs went
up from 11% in 2000 to 17% in 2004.
Assets Make Things Possible...
People Make Things
Thank You, All!

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