Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 1K views

    Starbucks Value Chain Analysis

    Uploaded by

    Shiba Hari Pandey
    Michael Porter's value chain describes the primary and support activities of Starbucks' business model. The primary activities include inbound logistics (procuring and roasting green coffee beans), operations (running over 31,000 company-operated and licensed stores globally), outbound logistics (shipping coffee to stores), marketing and sales (branding, loyalty programs, and mobile apps), and service (customer service and rewards programs). Support activities involve human resources, technology, procurement, and the corporate infrastructure needed to support Starbucks' global operations.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Starbucks Value Chain Analysis

    Uploaded by

    Shiba Hari Pandey
    1K views3 pages
    Michael Porter's value chain describes the primary and support activities of Starbucks' business model. The primary activities include inbound logistics (procuring and roasting green coffee beans), operations (running over 31,000 company-operated and licensed stores globally), outbound logistics (shipping coffee to stores), marketing and sales (branding, loyalty programs, and mobile apps), and service (customer service and rewards programs). Support activities involve human resources, technology, procurement, and the corporate infrastructure needed to support Starbucks' global operations.

    Original Title

    starbucks value chain analysis

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Michael Porter's value chain describes the primary and support activities of Starbucks' business model. The primary activities include inbound logistics (procuring and roasting green coffee beans), operations (running over 31,000 company-operated and licensed stores globally), outbound logistics (shipping coffee to stores), marketing and sales (branding, loyalty programs, and mobile apps), and service (customer service and rewards programs). Support activities involve human resources, technology, procurement, and the corporate infrastructure needed to support Starbucks' global operations.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    1K views3 pages

    Starbucks Value Chain Analysis

    Uploaded by

    Shiba Hari Pandey
    Michael Porter's value chain describes the primary and support activities of Starbucks' business model. The primary activities include inbound logistics (procuring and roasting green coffee beans), operations (running over 31,000 company-operated and licensed stores globally), outbound logistics (shipping coffee to stores), marketing and sales (branding, loyalty programs, and mobile apps), and service (customer service and rewards programs). Support activities involve human resources, technology, procurement, and the corporate infrastructure needed to support Starbucks' global operations.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 3
    At a glance
    Powered by AI
    The passage discusses Starbucks' value chain and various activities like procurement, logistics, operations, marketing and sales according to Porter's model.

    Starbucks manages its human resources through activities like recruiting, hiring, training, development and compensation with generous benefits and incentives. It also emphasizes employees' values and principals.

    Starbucks' primary activities according to Porter's value chain model include inbound logistics like procurement, operations like processing green beans, and outbound logistics like distribution.

    Michael Porter’s Value Chain

    Form infrastructure
    • It consists of functions or department such as legal, finance, planning, public affairs, government relationship, quality
    assurance and general management.
    SUPPORT ACTIVITIES • Employees dress code(green aprons)
    Human resources management
    • It consists of activities recruiting, hiring, training and development and compensation of all types of personals
    • Motivations through generous benefits and incentives
    • Value and principals
    • Job analysis

    Technology department
    • All activities related to know- how, research and development, product design, process improvement And IT development
    • Used to increase efficiency and to cut costs
    • Computerized coffee roasters
    • Wi-Fi in stores
    • Starbucks express-trial apps to pre-order on smartphone
    • Automatic espresso machine to speed service
    • Voice ordering and delivery service in china

    Procurement
    • Purchase material at costs to maintain and increase margins
    • Eliminate middle man
    • Centralized system
    • Reducing waste and inefficiencies
    PRIMARY ACTIVITIES
    Inbound Logistics Operations Outbound Logistics Marketing & Sales Service
    Policy • More than 31000 • Company store • Consistent branding • My Starbucks ideas
    • Strategic relationship stores in two format • Licensed store and customer • Customer travel mug
    with suppliers -Operated by company • Shipped retailed store experience • Make everyone feel
    • Starbucks farmer itself from • Great product comfortable
    support center -Licensed based - Warehouse • Experimental locations • My Starbucks rewards
    • Operates in 87 - Distribution store • Loyalty program • Give back to the
    Sources countries • Online channels • Social media marketing community
    • Latin America • Operations at • Available on Walmart • The Starbucks mobile • Customer loyalty cards
    • Africa convenient location & target store apps
    • Asia- pacific • Business segments and • Sales through company • Corporate social
    revenue store and licensed responsibility
    Process - Americans-69% store • Word of mouth
    • Green &unroasted - Internationals-23%  
    beans procured - Channel
    directly from the farms development -8%
    • Transported to storage
    • Roasted & packed
    • Some are distributes
    by own company
    • Some are operated by
    other logistics
    company

    You might also like