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    Functional Business Systems: James A. O'Brien, and George Marakas Management Information Systems

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    MD. Barkat ullah Bijoy
    1. The document discusses various functional business systems that support business functions like accounting, finance, marketing, manufacturing, and human resources. 2. It describes marketing information systems and how they support targeted marketing through community, content, context, demographic/psychographic, and online behavior targeting. 3. It also discusses enterprise business systems, enterprise application architecture, and how systems like ERP, CRM, SCM, and KM integrate to support fundamental business processes.

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    Functional Business Systems: James A. O'Brien, and George Marakas Management Information Systems

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    MD. Barkat ullah Bijoy
    91 views22 pages
    1. The document discusses various functional business systems that support business functions like accounting, finance, marketing, manufacturing, and human resources. 2. It describes marketing information systems and how they support targeted marketing through community, content, context, demographic/psychographic, and online behavior targeting. 3. It also discusses enterprise business systems, enterprise application architecture, and how systems like ERP, CRM, SCM, and KM integrate to support fundamental business processes.

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    1. The document discusses various functional business systems that support business functions like accounting, finance, marketing, manufacturing, and human resources. 2. It describes marketing information systems and how they support targeted marketing through community, content, context, demographic/psychographic, and online behavior targeting. 3. It also discusses enterprise business systems, enterprise application architecture, and how systems like ERP, CRM, SCM, and KM integrate to support fundamental business processes.

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    © All Rights Reserved
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    Download as ppt, pdf, or txt
    91 views22 pages

    Functional Business Systems: James A. O'Brien, and George Marakas Management Information Systems

    Uploaded by

    MD. Barkat ullah Bijoy
    1. The document discusses various functional business systems that support business functions like accounting, finance, marketing, manufacturing, and human resources. 2. It describes marketing information systems and how they support targeted marketing through community, content, context, demographic/psychographic, and online behavior targeting. 3. It also discusses enterprise business systems, enterprise application architecture, and how systems like ERP, CRM, SCM, and KM integrate to support fundamental business processes.

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    of 22

    LECTURE 5

    FUNCTIONAL BUSINESS
    SYSTEMS

    James A. O'Brien, and George Marakas


    Management Information Systems
    Chapter 7 Electronic Business Systems 2

    Learning Objectives
    • Functional Business Systems
    • Marketing Systems
    • Manufacturing Systems
    • Human Resource Systems
    • Accounting Systems
    • Financial Management Systems
    Chapter 7 Electronic Business Systems 3

    Functional Business Systems


    • A variety of types of information systems that support the
    business functions of
    • Accounting
    • Finance
    • Marketing
    • Operations management
    • Human resource management
    Chapter 7 Electronic Business Systems 4

    Marketing Systems
    • Marketing systems are concerned with
    • Planning, promotion and sale of existing products in existing
    markets
    • Development of new products and new markets
    • Better attracting and serving present and potential customers
    Chapter 7 Electronic Business Systems 5

    Marketing Information Systems


    Chapter 7 Electronic Business Systems 6

    Targeted Marketing
    • An advertising and promotion management concept with
    five targeting components
    Chapter 7 Electronic Business Systems 7

    Targeted Marketing Components


    • Community: customized ads to appeal to specific virtual
    communities
    • Content: ads placed on a variety of selected websites,
    aimed at a specific audience
    • Context: ads placed on web pages that are relevant to a
    product or service
    • Demographic/Psychographic: web marketing aimed at
    specific types or classes of people
    • Online behavior: promotions tailored to each visit to a site
    by an individual
    Chapter 7 Electronic Business Systems 8

    Manufacturing/Production Information Systems


    • Supports the production/operations functions
    • Includes all activities concerned with planning and control of the
    processes producing goods or services
    • Computer-integrated manufacturing (CIM) is the
    manufacturing approach of using computers to control the
    entire production process.
    CIM Objectives:
    • Simplify production processes, product designs, and factory organization
    • Automate production processes and the business functions that support
    them
    • Integrate all production and support processes using
    • Networks
    • Cross-functional business software
    • Other information technologies
    Chapter 7 Electronic Business Systems 9

    Human Resource Management (HRM)


    • Information systems designed to support
    • Planning to meet personnel needs
    • Development of employees to their full potential
    • Control of all personnel policies and programs
    Chapter 7 Electronic Business Systems 10

    Accounting Information Systems


    • The oldest and most widely used information system in
    business
    • Records and reports business transactions and economic
    events
    • Produces financial statements
    • Forecasts future conditions
    • Typically consists of
    • Order processing
    • Inventory control
    • Accounts receivable
    • Accounts payable
    • Payroll
    • General ledger systems
    Chapter 7 Electronic Business Systems 11

    Financial Management Systems


    • Supports business managers and professionals making
    decisions concerning
    • The financing of a business
    • The allocation and control of financial
    resources within a business
    Chapter 7 Electronic Business Systems 12

    Financial Management System


    Example
    Chapter 7 Electronic Business Systems 13

    Enterprise Business Systems


    • The overall combination of computer hardware and software
    that a business uses to organize and run its operations and
    covers all of the services that we need at the enterprise level

    • Ensuring maximum efficiency.


    • Implementing adequate knowledge management
    • Implementing a robust system to support ICT needs
    • Thus enterprise can thrive saving us countless wasted hours and expense
    across the organization.
    Chapter 7 Electronic Business Systems 14

    Enterprise Application Architecture


    • Focuses on accomplishing fundamental business
    processes with
    • Customers
    • Suppliers
    • Partners
    • Employees
    Chapter 7 Electronic Business Systems 15

    Fundamental Entities of Enterprise Application


    Architecture
    • Enterprise Resource Planning (ERP)
    • Focuses on efficiency of internal production, distribution, and
    financial processes.

    • Customer Relationship Management (CRM)


    • Focuses on acquiring and retaining profitable customers via
    marketing, sales, and services

    • Partner Relationship Management (PRM)


    • Focuses on policies, procedures and methodologies to deliver,
    manage and maintain its relationships with external business
    partners.
    Chapter 7 Electronic Business Systems 16

    Enterprise Application Architecture


    • Supply Chain Management (SCM)
    • Management of material and information flow in a supply chain to

    • Provide the highest degree of customer satisfaction at the


    lowest possible cost.
    • Supply chain management requires the commitment of supply chain
    partners to
    • Work closely to coordinate order generation, order taking,
    and order fulfillment.

    • Knowledge Management (KM)


    • The process of creating, sharing, using and managing the knowledge
    and information of an organization. It refers to a multidisciplinary
    approach to achieving organizational objectives by making the best use
    of knowledge.
    Chapter 7 Electronic Business Systems 17

    Transaction Processing Systems


    • A transaction process system (TPS) is an information processing
    system for business transactions involving the collection, modification
    and retrieval of all transaction data.
    • Characteristics of a TPS include performance, reliability and
    consistency.

    • TPS is also known as transaction processing or real-time processing.


    • Transactions include sales, purchases, deposits, withdrawals,
    refunds, and payments

    • Online transaction processing (OLTP) is a real-time system that


    captures transactions immediately
    Chapter 7 Electronic Business Systems 18

    Transaction Processing Systems


    • A type of processing in which the computer responds
    immediately to User requests.
    • Each request is considered to be a transaction. Automatic teller machines
    for banks are an example of transaction processing.

    • The opposite of transaction processing is Batch Processing, in which a


    batch of requests is stored and then executed all at one time.

    • Transaction processing requires interaction with a user,


    whereas batch processing can take place without a user being
    present (no interaction).
    Chapter 7 Electronic Business Systems 19

    Enterprise Collaboration Systems


    (ECS)
    • An Enterprise Collaboration System (ECS) is an information
    system used to facilitate efficient sharing of documents and
    knowledge between teams and individuals in an enterprise.

    • ECSs are cross-functional information systems that enhance


    team and workgroup
    • Communication
    • Coordination
    • Collaboration
    Chapter 7 Electronic Business Systems 20

    Enterprise Collaboration Systems


    (ECS)
    • Systems may include
    • Servers
    • Databases
    • The Internet,
    • Groupware,
    • Groupware and application packages
    • Various forms of software and hardware
    • Networked PC workstations (Internal and external
    networks).
    • ECS functions optimally in a collaborative working
    environment (CWE).
    •  
    Chapter 7 Electronic Business Systems 21

    Enterprise Collaboration Strategy


    • Seven elements are most important to a successful
    enterprise collaboration strategy:

    • Platform
    • Commercial value
    • Community managers
    • Management engagement
    • Advocate network
    • Center of excellence
    • Individual benefits
    Chapter 7 Electronic Business Systems 22

    Questions
    1. Briefly discuss the functional business system (FBS) in the context
    of Accounting, Finance, Marketing, Manufacturing/Production and
    HR management system with a diagram (DFD).
    2. What is Enterprise Business Systems (EBS)? Sketch an Enterprise
    Application Architecture.
    3. Explain fundamental and main entities of an Enterprise Application
    Architecture.
    4. Define Transaction Processing and Batch Processing Systems?
    Differentiate them.
    5. Define Enterprise Collaboration Systems (ECS). What are its
    different entities?
    6. What are the elements of successful Enterprise Collaboration
    Strategy?

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