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    Anuj Sachdev Aniket Jain Sanil Yadav: Presented by Presented by

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    Sanil Yadav
    The document discusses AnswerDash, a company that provides an AI assistant to answer customer questions for businesses. It targets e-commerce companies and organizations to provide customer support. It describes AnswerDash's pricing strategy, which considers costs, profits, client needs, site traffic and complexity. The document also covers AnswerDash's communication methods, which include trade shows, partnerships and limited traditional advertising as it is still growing. It presents AnswerDash with three options to consider: lowering acquisition costs, focusing on selling to enterprises, or targeting specific industries. The assistant recommends focusing on enterprises to generate higher revenues and beneficial long-term clientele.

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    Anuj Sachdev Aniket Jain Sanil Yadav: Presented by Presented by

    Uploaded by

    Sanil Yadav
    235 views5 pages
    The document discusses AnswerDash, a company that provides an AI assistant to answer customer questions for businesses. It targets e-commerce companies and organizations to provide customer support. It describes AnswerDash's pricing strategy, which considers costs, profits, client needs, site traffic and complexity. The document also covers AnswerDash's communication methods, which include trade shows, partnerships and limited traditional advertising as it is still growing. It presents AnswerDash with three options to consider: lowering acquisition costs, focusing on selling to enterprises, or targeting specific industries. The assistant recommends focusing on enterprises to generate higher revenues and beneficial long-term clientele.

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    The document discusses AnswerDash, a company that provides an AI assistant to answer customer questions for businesses. It targets e-commerce companies and organizations to provide customer support. It describes AnswerDash's pricing strategy, which considers costs, profits, client needs, site traffic and complexity. The document also covers AnswerDash's communication methods, which include trade shows, partnerships and limited traditional advertising as it is still growing. It presents AnswerDash with three options to consider: lowering acquisition costs, focusing on selling to enterprises, or targeting specific industries. The assistant recommends focusing on enterprises to generate higher revenues and beneficial long-term clientele.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    235 views5 pages

    Anuj Sachdev Aniket Jain Sanil Yadav: Presented by Presented by

    Uploaded by

    Sanil Yadav
    The document discusses AnswerDash, a company that provides an AI assistant to answer customer questions for businesses. It targets e-commerce companies and organizations to provide customer support. It describes AnswerDash's pricing strategy, which considers costs, profits, client needs, site traffic and complexity. The document also covers AnswerDash's communication methods, which include trade shows, partnerships and limited traditional advertising as it is still growing. It presents AnswerDash with three options to consider: lowering acquisition costs, focusing on selling to enterprises, or targeting specific industries. The assistant recommends focusing on enterprises to generate higher revenues and beneficial long-term clientele.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
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    Presented by

    Anuj Sachdev Aniket Jain Sanil Yadav


    Customer Selection
    • AnswerDash targets businesses involved in e-commerce.

    • It fulfils the need for corporate organizations to answer questions from customers
    regarding various aspects of the organization, products offered, prices as well as
    services.

    • It provides its customers with an easy to use user interface where customers can
    interact with the organization directly but without having an individual personality
    attending to the question of customers.

    • The customer base of AnswerDash is therefore composed of corporate


    organizations and other non-profit making organizations that have a large
    customer base.
    Pricing Strategy
    • The strategy AnswerDash uses to set its prices is based on a combination of
    various price setting mechanisms.

    • The first consideration for the company is covering the cost of providing the
    services.

    • The company has to identify the point at which it breaks even and then set a price
    that is able to generate profits for the organization.

    • AnswerDash pricing is also done depending on the specific needs of the client.

    • The prices also depend on factors such as site traffic, complexity of content and
    the deployment channel. There is also the fixed rate option where the consumer
    agrees on usage and the price to be charged for the services.
    Communication
    • Communication and advertising for AnswerDash is mainly done through internet.

    • The company participates in trade fairs, shows and exhibitions to showcase he


    products and services offered by the company.

    • AnswerDash has a sales department with many sales representatives who find
    clients on behalf of the company.

    • The company engages various corporate organizations and enters into partnership
    with them to provide important customer care services.

    • Communication is also done through print and broadcast media. This however is
    not on a large scale basis since the company is still growing and has little revenue
    to spend on advertising.
    Decision Dilemma
    2- What is your view on the three primary options AnswerDash is contemplating going
    forward? Which one would you recommend?

    AnswerDash team had 3 options available


    Option 1 –Lower Acquisition cost : Reduce the no. of stakeholders involved in the decision
    Option 2 – Move Upstream – Focus on selling to enterprises
    Option 3 – Going Vertical – Targeting specific customer types or industries

    • In our opinion , we think that Option 2 is the most viable and practical solution to go ahead.
    Focusing on selling to enterprises and large corporates is going to take the same amount to
    time and skill as that required to sell to a small, mid-size startup.
    • Revenue generated via selling to enterprises will be much higher and will be justified to
    cover the fixed costs for AnswerDash.
    • Meanwhile, being associated with large enterprises will eventually be beneficial in the long
    run as the clientele and quantum of work will act as a testimonial for small and mid-size
    clients.

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