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    COMPARATIVE STUDY OF MARKETING ANALYSIS (URBAN CLAP Vs Looks)

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    Megha Matta
    This document provides an introduction and outline for a comparative study of the marketing strategies of Urban Clap and Looks salons. The objectives are to compare their strategies, evaluate performance, and determine which offers better services and satisfaction. Research methodology includes surveys of 50 customers from each brand and reviewing secondary sources. The findings will provide suggestions regarding branding consistency, customer marketing, and leveraging word-of-mouth and social media.

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    COMPARATIVE STUDY OF MARKETING ANALYSIS (URBAN CLAP Vs Looks)

    Uploaded by

    Megha Matta
    533 views9 pages
    This document provides an introduction and outline for a comparative study of the marketing strategies of Urban Clap and Looks salons. The objectives are to compare their strategies, evaluate performance, and determine which offers better services and satisfaction. Research methodology includes surveys of 50 customers from each brand and reviewing secondary sources. The findings will provide suggestions regarding branding consistency, customer marketing, and leveraging word-of-mouth and social media.

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    This document provides an introduction and outline for a comparative study of the marketing strategies of Urban Clap and Looks salons. The objectives are to compare their strategies, evaluate performance, and determine which offers better services and satisfaction. Research methodology includes surveys of 50 customers from each brand and reviewing secondary sources. The findings will provide suggestions regarding branding consistency, customer marketing, and leveraging word-of-mouth and social media.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    533 views9 pages

    COMPARATIVE STUDY OF MARKETING ANALYSIS (URBAN CLAP Vs Looks)

    Uploaded by

    Megha Matta
    This document provides an introduction and outline for a comparative study of the marketing strategies of Urban Clap and Looks salons. The objectives are to compare their strategies, evaluate performance, and determine which offers better services and satisfaction. Research methodology includes surveys of 50 customers from each brand and reviewing secondary sources. The findings will provide suggestions regarding branding consistency, customer marketing, and leveraging word-of-mouth and social media.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 9

    C O M PA R AT I V E

    STUDY OF
    MARKETING
    A N A LY S I S O F
    URBAN CLAP
    VS LOOKS

    Submitted By: Megha Matta


    01/EXE2019
    FLOW OF PRESENTATION

    Introduction
    Objectives and Scope of the Study
    Review of Literature
    Research Methodology
    Data Analysis and Interpretation
    Suggestions and Conclusion
    Bibliography
    Questionnaire
    INTRODUCTION
    • A marketing strategy is a process which allow a company to pay attention to its constrained assets
    at the best opportunities to increase sales and reap a sustainable competitive benefit.
    • It’s a written plan which mixes product improvement, promotion, distribution, and pricing method,
    identifies the company's advertising desires, and explains how they will expire within a said time-
    frame
    • The marketing strategy lays out target markets and the value proposition that will be offered based
    on an analysis of the best market opportunities
    LOOKS
    • Looks Salon is one of the most effective
    manufacturers in the hair & beauty care
    sector in Northern & Central India, that
    has given hairstyling a brand-new
    horizon. Emerging as the largest single
    salon chain in the country
    INTRODUCTION
    • Looks salon entered the retail industry
    in January 1989, and since then it is
    constantly growing and expanding their
    business. Now having the chain of 118+
    stores in Delhi 7 NCR and Northern &
    Central India and Dubai.
    URBAN CLAP
    • UrbanClap is a leading online
    marketplace for neighborhood offerings
    which include repair & maintenance,
    domestic cleansing, homecare & layout,
    pest manipulate, packers & movers,
    business offerings, occasion control,
    weddings & birthday celebration
    INTRODUCTION
    management, fitness & well-being,
    salon, and so on.
    • UrbanClap redefines how local services
    and servicemen have been being hired in
    India. The founders noticed opportunity
    within the damaged gadget of the way
    the country Linked with diverse
    provider companies.
    • To compare the marketing strategies of
    both the brands looks and Urban Clap
    with each other.
    • To evaluate the Performance of Looks
    and Urban Clap
    • To find out the Impact of Urban clap
    OBJECTIVES entry on Looks marketing strategy and
    performance
    • To evaluate which company offers
    better services, better offers and by
    which company service most
    customers are satisfied.
    • To know the trends in Market
    • Survey Method of research was adopted.
    The required data was collected from
    the primary and secondary sources
    • A structured questionnaire was used to
    RESEARCH collect the data from consumers,
    METHODOLOGY
    • The secondary sources of data like,
    internet, company’s published data,
    magazines, journals were referred.
    • Explanation of the method A Research
    Survey will be performed among 50
    customers of Urban Clap and Looks
    each. The sample covered the different
    clients who have taken the services from
    RESEARCH
    METHODOLOGY Urban Clap and Looks
    •No of Respondents 50

    •Location of Study Delhi NCR


    SUGGESTIONS

    Brand
    Website Social Media
    Consistency

    Customer
    Word of Mouth
    Marketing

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