Section 1 The Entrepreneurial Perspective Section 1 The Entrepreneurial Perspective

Section 1
The Entrepreneurial
Perspective
Chapter 1
The Entrepreneurial Mind-Set
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• The Nature of Entrepreneurship
Entrepreneurial actions begin at the nexus of a lucrative
opportunity and an enterprising individual.
An entrepreneurial opportunity could stem from:

• A new market.
• A new product for an existing market.
• Or, a new product for a new market.
©McGraw-Hill Education.
• Entrepreneurial Action and Thinking
The McMullen-Shepherd model explains how knowledge and
motivation influence two stages of entrepreneurial action.
• Stage 1 is the realization an opportunity exists for someone.
• Stage 2 is determining whether it is an opportunity for themselves.
Acting on and pursuing the identified opportunity involves

entrepreneurial thinking.
• How Entrepreneurs Think
Entrepreneurs sometimes make decisions in highly uncertain
environments, with high stakes and immense time pressures.
• They need to think structurally, engage in bricolage, effectuate, and
cognitively adapt.
Forming opportunity beliefs often requires creative mental leaps

launched from the entrepreneur’s existing knowledge.
• Superficial similarities and structural similarities between the source
(e.g., the market) and the destination (e.g., technology) help the
entrepreneur make these creative mental leaps.
• The challenge often lies in making creative mental leaps based on
structural similarities – when the technology matches the market.
• Bricolage
Entrepreneurs often lack resources.
• They sometimes seek resources from others to provide the slack
necessary to experiment and generate entrepreneurial opportunities
or engage in bricolage.
Bricolage refers to taking existing resources and experimenting,

tinkering, repackaging , and/or reframing them to be used in a
way they were not originally designed or conceived.
From this process of “making do,” entrepreneurs can create

opportunities.
• Effectuation
A causal process involves thinking of a desired outcome and then
coming up with a plan to achieve that outcome.
The effectuation process looks at what a person has and then

selects from several possible outcomes.
• Allows entrepreneurs to think in a highly uncertain environment.
Most managers need to take an entrepreneurial mind-set.

• To develop this mindset, managers must:
• attempt to make sense of opportunities,
• constantly question their dominant logic, and
• revisit what they think true about markets and firms.
• Cognitive Adaptability
To be good at effectuation, you must have cognitive adaptability.
• The extent entrepreneurs are dynamic, flexible, self-regulating, and
engaged in sensing and acting on changes in their environments.
• Reflected in an entrepreneur’s ability to reflect upon, understand, and
control their thinking and learning.
Learn to be more cognitive by asking questions in four areas:

• Comprehension questions.
• Connection tasks.
• Strategic tasks.
• Reflection tasks.
Those able to increase cognitive adaptability can adapt to new

situations, be creative, and communicate their reasoning.
• The Intention to Act Entrepreneurially
Entrepreneurial action is most often intentional.
When actions are feasible and desirable, there are stronger
intentions to act.
• Entrepreneurial intentions can be explained the same way.
Entrepreneurial self-efficacy refers to the conviction that one can

successfully execute the behavior required.
Perceived desirability refers to an individual’s attitude toward
entrepreneurial action.
• The degree to which the entrepreneur has a favorable or unfavorable
evaluation of the potential entrepreneurial outcomes.
• Entrepreneur Background and Characteristics
Education.
• A broad knowledge allows for the discovery of potential opportunities
and assists adaptability.
• Provides transferable knowledge, skills, and problem solving abilities.
Age.
• Entrepreneurial age reflects the entrepreneur’s experience.
• Most entrepreneurs are between 22 and 45 when starting their career.
Work History.
• Work history plays a role in the growth and success of a new venture.
• Experience in financing, product development, manufacturing,
distribution, and marketing are particularly important.
• Role Models and Support Systems
A role model is an important factor influencing an entrepreneur’s
career path.
• Can be relatives or successful community entrepreneurs.
• Can serve as mentors before and after launch of the venture.
As contacts expand, they form a network with density and

centrality.
• The entrepreneur should establish a moral-support network of family
and friends.
• The entrepreneur also needs advice and counsel obtained from
members of a professional-support network.
• Mentors, business associates, suppliers, trade associations, and other
personal affiliations.
• Networks
Entrepreneurial activity is embedded in networks of
interpersonal relationships.
These networks offer:

• Access to resources.
• Assistance in discovering and exploiting new opportunities.
• Opportunities to exchange goods and services.
• Perceived feasibility that strengthens entrepreneurial intentions.
• Sustainable Entrepreneurship
Entrepreneurial action can both sustain and develop.
Sustainable entrepreneurship is focused on preserving nature,

supporting life and community in the pursuit of opportunities to
bring future products and services into existence for gain.
• Those with greater knowledge of the natural environment are more
likely to notice changes in the environment that form opportunities.
• Entrepreneurial Impact
Entrepreneurs can generate economic wealth for themselves,
but their impact on development can be far greater.
• They can generate economic, environmental, and social gains for
others including job opportunities or revenues for the government.
• Environmental gains could be reduced air pollution, increased
drinking-water quality, and other improved living conditions.
• Social gains include improved child survival rates, longer life
expectancy, superior education, equal opportunity, and so on.

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Section 1

An entrepreneurial opportunity could stem from:

Acting on and pursuing the identified opportunity involves

Forming opportunity beliefs often requires creative mental leaps

Bricolage refers to taking existing resources and experimenting,

From this process of “making do,” entrepreneurs can create

The effectuation process looks at what a person has and then

Most managers need to take an entrepreneurial mind-set.

Learn to be more cognitive by asking questions in four areas:

Those able to increase cognitive adaptability can adapt to new

Entrepreneurial self-efficacy refers to the conviction that one can

As contacts expand, they form a network with density and

These networks offer:

Sustainable entrepreneurship is focused on preserving nature,

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