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    Dayananda Sagar Academy of Technology & Management, Udayapura Department of Management Studies

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    SRIRAMA VK
    This document provides an organization study of Cera Sanitaryware Ltd, an Indian manufacturer of sanitaryware products. It includes the following key points: 1) Cera Sanitaryware Ltd produces sanitaryware, CP fittings, kitchen sinks, bathroom fittings, and other products. It is headquartered in Gujarat, India. 2) The company's vision is to be known as an efficient brand with excellent after-sales service and availability through an extensive network. 3) A SWOT analysis finds Cera's strengths are its customer focus, strong brand, and raw material supplies. Weaknesses include dust control issues and reliance on internal sourcing. Opportunities lie in globalization

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    Dayananda Sagar Academy of Technology & Management, Udayapura Department of Management Studies

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    SRIRAMA VK
    42 views11 pages
    This document provides an organization study of Cera Sanitaryware Ltd, an Indian manufacturer of sanitaryware products. It includes the following key points: 1) Cera Sanitaryware Ltd produces sanitaryware, CP fittings, kitchen sinks, bathroom fittings, and other products. It is headquartered in Gujarat, India. 2) The company's vision is to be known as an efficient brand with excellent after-sales service and availability through an extensive network. 3) A SWOT analysis finds Cera's strengths are its customer focus, strong brand, and raw material supplies. Weaknesses include dust control issues and reliance on internal sourcing. Opportunities lie in globalization

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    This document provides an organization study of Cera Sanitaryware Ltd, an Indian manufacturer of sanitaryware products. It includes the following key points: 1) Cera Sanitaryware Ltd produces sanitaryware, CP fittings, kitchen sinks, bathroom fittings, and other products. It is headquartered in Gujarat, India. 2) The company's vision is to be known as an efficient brand with excellent after-sales service and availability through an extensive network. 3) A SWOT analysis finds Cera's strengths are its customer focus, strong brand, and raw material supplies. Weaknesses include dust control issues and reliance on internal sourcing. Opportunities lie in globalization

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    Download as pptx, pdf, or txt
    42 views11 pages

    Dayananda Sagar Academy of Technology & Management, Udayapura Department of Management Studies

    Uploaded by

    SRIRAMA VK
    This document provides an organization study of Cera Sanitaryware Ltd, an Indian manufacturer of sanitaryware products. It includes the following key points: 1) Cera Sanitaryware Ltd produces sanitaryware, CP fittings, kitchen sinks, bathroom fittings, and other products. It is headquartered in Gujarat, India. 2) The company's vision is to be known as an efficient brand with excellent after-sales service and availability through an extensive network. 3) A SWOT analysis finds Cera's strengths are its customer focus, strong brand, and raw material supplies. Weaknesses include dust control issues and reliance on internal sourcing. Opportunities lie in globalization

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    DAYANANDA SAGAR ACADEMY OF

    TECHNOLOGY & MANAGEMENT, UDAYAPURA

    DEPARTMENT OF MANAGEMENT STUDIES

    TITLE: ORAGANSATION STUDY


    COMPANY: CERA SANITARYWARE
    GUIDE: Prof: VIJAI ANAND
                                                  PRESENTED BY:  THANUJA G
                                                USN   : 1DT19MBA43
    Industry Profile

     An Ceramics is a diverse industry and contains several categories of products, including


    sanitaryware, refractories cement, advanced ceramics and ceramic tiles
     Ceramic products like crockery, sanitary ware, tiles etc play a very important role in our
    daily life.
     Sanitaryware Meaning: Sanitary - Hygienic and Clean. Ware - Product / article
     Sanitaryware Definition: Sanitaryware is a vitreous china body fired above 1200°C to get
    the required sanitary model to use for domestic and industrial purpose.
    ORGANIZATION PROFILE

    Name of the Industry Sanitary ware Industry


    Name of the Business CERA SANITARYWARE LTD
    Product/services (as per company) Sanitarywares, CP fittings, kitchen sinks, bathroom
    fittings, shower cubicles/temples/ panels, bathtubs etc

    Land Gujarat
    Chairman Mr. Vikram Somany
    Trade and Market All over India
    Email/Website www.cera-india.com
    Company Vision and Mission

     Vision: The vision of cera is AIMING HIGH!


     Brand Power & Product positioning
     Endeavour to generate and sustain ‘Returns on Investment’ for the organization as well for Share holders
     Endeavour to enhance support system to CERA’s business associates

     Mission: To be known as an efficient brand


     Excellent after sales service
     Easy availability through extensive network
     Helping customers choose the right product & Friendly and responsible workforce
    SWOT Analysis

     Strength
     CERA is Customer focused and Customer centric
     Strong Brand promise - Built over 39 years
     Cera Ltd as producing goods through high technology
     Cera holds sizeable captive supplies of raw materials and to be self – sustainable.

     Weakness

     It has poor control of dust inside as well as outside the factory


     Much rely on internal source of requirement
     It has the conventional system in some of the operation which would increase the cost and the time as well.
     Opportunities
     Globalization of Indian economy bound to increase demand levels.
     Separate upper segment range can be explore.
     Upcoming construction sites in remote area.
     Huge land availability for future expansion.
     Strong financial position makes it possible for the company to adapt to new technology in its
    operation.
     Threats
     The new plant that are set up the competitors.
     Badbets/ non paying customers
     Emergency of much advance technologies in the global market.
     Increases of imports from china and other countries which gas effect an market prices.
     Material cost increase
    Financial Analysis

    Current Ratio
    CURRENT RATIO = CURRENT ASSETS
    CURRENT LIABILITIES

    Year Calculation Value

    69385.43/31435
    2019 2.21
    5

    59371.37/27976
    2018 2.12
    .17
    Liquidity Ratio
     LIQUIDITY RATIO = LIQUID ASSETS
    LIQUID LIABILITIES
     LIQUID ASSETS = CURRENT ASSETS ̶ INVENTORY ̶ PREPAID EXPENSES
     LIQUID LIABILITIES = CURRENT LIABILITIES ̶ BANK OD ̶ CASH CREDIT

    Year Calculation Value

    2019 51467.8/31435.45 1.64

    2018 43281.81/27976.17 1.55


    Conclusion

     Indian sanitary ware market to witness robust growth due to rising sanitary awareness enhanced by
    increased level of income and government programs for educating households about safe sanitation.
    HSIL, Cera India, Roca India, Kohler India, Toto India, Jaquar and Company and many others have
    set up manufacturing facilities in the country. With a population of 1.3 billion – 65% are income
    earning – India offers a huge market for international corporations.
     The increased domestic market demand will automatically boost the industry's sustainability at
    international level. But to increase export in the most advanced and remunerative markets, it has
    become essential to establish a loyal sales network and a brand name that is recognised and respected
    by industry professionals.
    THANKYOU..

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