ESS and Hotel Industry
ESS and Hotel Industry
ESS and Hotel Industry
V Models component:
V Knowledge component
V ardware
V Software
V User Interface
V Telecommunication
V Easy for upper-level executives to use,
extensive computer experience is not required
in operations
V Provides timely delivery of company summary
information
V Information that is provided is better
understood
V Filters data for management
V Improves to tracking information
V Offers efficiency to decision makers
a System dependent
a Limited functionality, by design
a Information overload for some managers
a Benefits hard to quantify
a igh implementation costs
a System may become slow, large, and hard to
manage
a Need good internal processes for data
management
a May lead to less reliable and less secure data
V Manufacturing
V Marketing
V Financial
a
help managers identify changing market conditions,
formulate responses, track implementation efforts and
learn from feedback
a
to extend the usefulness of data captured in operational
systems to give management a picture of the overall
performance of the firm
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a Occupancy trends and forecasting
a Ôeservation reports
a Guest in house
a Arrivals
a Market statistics
a Ôevenue per available room
a Travel agents statistics
a Ôevenue/payments reports
a Ôoom statistics
a Night audit report.
V One-Stop Guest Services
V Smart Cards
V Video Check-In and Express Check-Out
V Database Marketing
V Executive Information Systems (EIS)
a Formulating strategy for hotel business.
a Making yearly sales forecasting trends.
a Making operating plan for hotel business.
a Yearly budget forecasting.
a Profit planning.
a Personnel planning.
a otel expansion planning.
a aving the competitive advantage over rivals
using information provided by ESS.
a Finding out the advantageous factors for business.
a Analysing the historical data.
V The ESS is of great usage because it comprises
all the information systems that come in the
hierarchy below it.
V The future executive information systems will
become diverse because of integrating
potential, new applications and technology into
the systems, such as incorporating artificial
intelligence (AI) and integrating multimedia
characteristics and ISDN technology into an
EIS
V EIS is timely, efficient and effective in
supporting the decision making process.
TANKS