Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 166 views

    CSD Product's Market Overview

    Uploaded by

    Sukanta
    This document provides an overview of the carbonated soft drink (CSD) market in Bangladesh. Some key points: - The CSD market in Bangladesh is split 57% rural and 43% urban, with the largest consumer bases in Dhaka, Chittagong, and Rajshahi. - The major players in the market are Akij Food & Beverage (35% share), Pran (15% share), Coca-Cola (7% share), and PepsiCo (8% share). - Data is provided on the number of outlets captured by various CSD brands in both urban and rural areas as well as by region. - Details are given on the various

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    CSD Product's Market Overview

    Uploaded by

    Sukanta
    166 views19 pages
    This document provides an overview of the carbonated soft drink (CSD) market in Bangladesh. Some key points: - The CSD market in Bangladesh is split 57% rural and 43% urban, with the largest consumer bases in Dhaka, Chittagong, and Rajshahi. - The major players in the market are Akij Food & Beverage (35% share), Pran (15% share), Coca-Cola (7% share), and PepsiCo (8% share). - Data is provided on the number of outlets captured by various CSD brands in both urban and rural areas as well as by region. - Details are given on the various

    Original Title

    CSD Product’s Market Overview

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document provides an overview of the carbonated soft drink (CSD) market in Bangladesh. Some key points: - The CSD market in Bangladesh is split 57% rural and 43% urban, with the largest consumer bases in Dhaka, Chittagong, and Rajshahi. - The major players in the market are Akij Food & Beverage (35% share), Pran (15% share), Coca-Cola (7% share), and PepsiCo (8% share). - Data is provided on the number of outlets captured by various CSD brands in both urban and rural areas as well as by region. - Details are given on the various

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    166 views19 pages

    CSD Product's Market Overview

    Uploaded by

    Sukanta
    This document provides an overview of the carbonated soft drink (CSD) market in Bangladesh. Some key points: - The CSD market in Bangladesh is split 57% rural and 43% urban, with the largest consumer bases in Dhaka, Chittagong, and Rajshahi. - The major players in the market are Akij Food & Beverage (35% share), Pran (15% share), Coca-Cola (7% share), and PepsiCo (8% share). - Data is provided on the number of outlets captured by various CSD brands in both urban and rural areas as well as by region. - Details are given on the various

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 19

    CSD Product’s Market Overview

    In Bangladesh
    Market Size of CSD Products
    In Bangladesh
    Market Size of CSD Products
    All Bangladesh 100%
    Urban Area 43%
    Rural Area 57%

    Dhaka 42%
    Chittagong 20%
    Rajshahi 13%
    Khulna 10%
    Barisal 8%
    Sylhet 7%
    Market Captured by CSD Products
    In Bangladesh
    Market Shares

    7% PepsiCo
    8%
    Coca-Cola
    10% 35% Akij

    Pran
    15% 35%
    Royal Crown (Partex)

    25% Others
    Market Capture by CSD Brands
    (All Bangladesh)

    Brand Name Number of Outlet Captured


    THE COCA-COLA COMPANY 3,47,896

    PEPSI FOOD PVT. LTD. 5,44,840

    AKIJ FOOD & BEVERAGE LTD.-BD 6,93,133

    ROYAL CROWN INT. 97,134

    AMCL PRODUCTS-BD 3,58,079

    GLOBE SOFT DRINKS LTD. 4,09,029

    AST BEVERAGE LTD 2,62,564

    HASHEM FOOD LTD.-BD 75,446

    Total Outlet Captured 7,72,038


    Market Capture by CSD Brands
    (Urban)

    Brand Name Number of Outlet Captured


    THE COCA-COLA COMPANY 1,47,682

    PEPSI FOOD PVT. LTD. 1,74,175

    AKIJ FOOD & BEVERAGE LTD.-BD 1,89,121

    ROYAL CROWN INT. 33,628

    AMCL PRODUCTS-BD 51,620

    GLOBE SOFT DRINKS LTD. 1,07,602

    AST BEVERAGE LTD 81,763

    HASHEM FOOD LTD.-BD 9,099

    Total Outlet Captured 2,04,762


    Market Capture by CSD Brands
    (Rural)

    Brand Name Number of Outlet Captured


    THE COCA-COLA COMPANY 2,00,214

    PEPSI FOOD PVT. LTD. 3,70,665

    AKIJ FOOD & BEVERAGE LTD.-BD 5,04,012

    ROYAL CROWN INT. 63,506

    AMCL PRODUCTS-BD 3,06,459

    GLOBE SOFT DRINKS LTD. 3,01,427

    AST BEVERAGE LTD 1,80,801

    HASHEM FOOD LTD.-BD 66,346

    Total Outlet Captured 5,67,276


    Market Capture by CSD Brands
    (Based on Region)
    Brand Name Dhaka Chittagong Rajshahi Khulna Barisal Sylhet

    THE COCA-COLA
    1,39,604 62,753 49,670 50,071 22,083 23,716
    COMPANY
    PEPSI FOOD PVT.
    2,20,558 84,491 90,078 75,098 49,301 25,315
    LTD.
    AKIJ FOOD &
    2,37,692 1,05,858 1,19,955 1,31,812 66,472 31,343
    BEVERAGE LTD.-BD
    ROYAL CROWN INT. 33,203 32,305 22,635 6,080 803 2,108
    AMCL PRODUCTS- 99,753 43,406 90,356 62,314 40,758 21,492
    BD
    GLOBE SOFT DRINKS 1,13,038 1,03,820 68,215 49,996 40,666 33,295
    LTD.
    AST BEVERAGE LTD 1,02,530 14,061 85,991 32,076 25,401 2,504
    HASHEM FOOD LTD.-
    BD 21,319 15,621 16,760 10,560 2,857 8,329
    Total Outlet
    Captured 2,48,431 1,23,920 1,40,374 1,38,526 81,015 39,772
    CSD Products From Different Brands
    In Bangladesh
    Products Products
    COCA-COLA KO PET 250ml

    DIET COKE KO PET 400ml

    COCA-COLA ZERO KO PET 500ml

    SPRITE KO PET 600ml

    SPRITE ZERO KO PET 750ml

    FANTA KO PET 1ltr

    THUMS UP CHARGED KO PET 1.25ltr

    THUMS UP CURRENT KO PET 1.5ltr

    KO CAN 250ml KO PET 1.75ltr

    KO RGB 200ml KO PET 2ltr

    KO RGB 250ml KO PET 2.25ltr

    KO PET 245ml
    Products
    PEPSI

    7 UP

    MOUNTAIN DEW

    MIRINDA-ORANGE

    PEPSI CAN 250ml

    PEPSI RGB 200ml

    PEPSI RGB 250ml

    PEPSI PBT 250ml

    PEPSI PET 250ml

    PEPSI PET 400ml


    PEPSI PET 500ml

    PEPSI PET 1 Ltr

    PEPSI PET 2 Ltr


    Products
    MOJO COLA

    CLEMON

    CLEAR UP

    TWING

    SPEED

    HOUSTON

    Akij CAN 250ml

    Akij PBT 250ml

    Akij PET 250ml

    Akij PET 500ml

    Akij PET 1lt

    Akij PET 2lt


    Products
    ROYAL CROWN-COLA

    ROYAL CROWN-LEMON-Q

    ROYAL CROWN-ORANGE Q

    JEERA PANI

    RC CAN 250ml

    RC PET 250ml

    RC PET 330ml

    RC PET 500ml

    RC PET 1 Ltr

    RC PET 1.25 Ltr


    Products Products
    PRAN UP BRAVER

    CHEER UP OSCAR

    TANGO POWER

    PRAN ZEERA PANI AMCL PET 250ml

    PRAN MASALA ZEERA PANI AMCL PET 400ml

    PRAN COLORS COLA AMCL PET 500ml

    PRAN COLORS LEMON AMCL PET 750ml

    PRAN COLORS ORANGE AMCL PET 1 ltr

    MAXX COLA AMCL PET 2 ltr

    MAXX LEMON

    MAXX ORANGE

    ODY
    Products Products
    FIZZ UP-LEMON GLOBE PET 1000ml

    URO COLA GLOBE PET 2000ml

    URO-ORANGE

    ROYAL TIGER

    BLACK HORSE

    GLOBE CAN 250ml

    GLOBE PBT 250ml

    GLOBE PBT 270ml

    GLOBE PET 250ml

    GLOBE PET 270ml

    GLOBE PET 330ml

    GLOBE PET 500ml


    Products
    FIZZ UP-LEMON

    URO COLA

    URO-ORANGE

    URO-ORANJEE

    ROYAL TIGER

    AST PET 250ml

    AST PET 270ml

    AST PET 500ml

    AST PET 1000ml


    Products
    WINGS

    POPPIN

    HASHEM FOOD PET 250ml

    HASHEM FOOD PET 500ml

    HASHEM FOOD PET 1L


    THANK YOU

    You might also like