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    Role of Product Manager

    Uploaded by

    Husain Chhatariya
    This document discusses the role and responsibilities of a product manager. It begins by introducing the goal of a product manager to understand customer needs and build profitable products to address those needs. It then distinguishes product managers from marketing managers, noting they require different skills. The main responsibilities of a product manager are outlined as evaluating product ideas, determining which ideas are worth pursuing, and being ultimately responsible for the right product. The document concludes by listing characteristics of good product managers such as having product passion and customer empathy.

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    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd

    Role of Product Manager

    Uploaded by

    Husain Chhatariya
    209 views23 pages
    This document discusses the role and responsibilities of a product manager. It begins by introducing the goal of a product manager to understand customer needs and build profitable products to address those needs. It then distinguishes product managers from marketing managers, noting they require different skills. The main responsibilities of a product manager are outlined as evaluating product ideas, determining which ideas are worth pursuing, and being ultimately responsible for the right product. The document concludes by listing characteristics of good product managers such as having product passion and customer empathy.

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    Role of product manager

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    This document discusses the role and responsibilities of a product manager. It begins by introducing the goal of a product manager to understand customer needs and build profitable products to address those needs. It then distinguishes product managers from marketing managers, noting they require different skills. The main responsibilities of a product manager are outlined as evaluating product ideas, determining which ideas are worth pursuing, and being ultimately responsible for the right product. The document concludes by listing characteristics of good product managers such as having product passion and customer empathy.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    209 views23 pages

    Role of Product Manager

    Uploaded by

    Husain Chhatariya
    This document discusses the role and responsibilities of a product manager. It begins by introducing the goal of a product manager to understand customer needs and build profitable products to address those needs. It then distinguishes product managers from marketing managers, noting they require different skills. The main responsibilities of a product manager are outlined as evaluating product ideas, determining which ideas are worth pursuing, and being ultimately responsible for the right product. The document concludes by listing characteristics of good product managers such as having product passion and customer empathy.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 23

    m    

    m 
     
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    !
    "! 
    "# 
    FLOW OF PRESENTATION
    ë Introduction
    ë Difference between PM & MM

    ë Role & Responsibility


    of product manager
    ë Characteristics of good PM

    ë Integration & communication with stakeholders


    INTRODUCTION
    ë The fundamental goal of PM is to understand
    the "inbound" marketplace needs and help build
    products to address those needs in the most
    profitable, efficient manner possible. The PM
    goal requires strong insight. PM is the guardian
    of market share. PM makes the product easy to
    sell.
    DIFFERENCE BETWEEN PM & MM
    ë Hotly debatable issue
    ë PM requires strong insights and analytical skills
    while MM requires strong foresight and
    persuasive skills
    ë But it is still two side of coin
    ROLE & RESPONSIBILITY
    OF PRODUCT MANAGER
    
     $ 
    
    mm  

    ë Product ideas can come from any number of


    sources:
    -Customers
    - Your competitor·s customer
    - Industry analysts
    - Your company·s executives
    - The sales and marketing staff
    - The product development team
    - Your company·s customer service
    representatives
    - Your operations staff
    - Your own experiences and knowledge of the
    market and technology
    CONT«
    ë Evaluate product idea
    ë Identify worth fullness of every idea

    ë The poor outcomes

    - move forward on poor opportunity


    - deciding to pass on what would have been a
    great product for you
    RIGHT PRODUCT AT RIGHT TIME
    ë Right feature-
    out of many features what are the few which are
    critical for success
    ë Right market

    ë Develop product requirement document

    ë Person ultimately responsible for right product is


    product manager
    m 
      $ 
    
    m

    ë What is the situation?


    ë What will be the situation?

    ë Time bound

    ë Depend on future

    ë Communicating vision of product

    ë painted a clear and compelling picture of product

    ë Approval of top executive requires


     m 
      mm
    ë responsibility is leading, but not °  
    ë Product manager persuade and influence

    ë Develop & maintain relation to earned mutual


    respect
    ë Persuade with facts, logic , enthusiasm and
    proven track records
    ë Reasons for not giving management of people
    m  m 
      $
    ë Sell your product internally
    ë ´Sellµ your product to executives, team members,
    other departments
    ë Will help gain resources, funding, support for
    issues and new initiatives
    %
    ë Constantly championing the product
    ë Explaining the vision and benefits of the product

    ë Speak to help understanding product to others

    ë Write article

    ë Make executive presentation

    ë Ensure that as many people as possible will


    understand and support product
    HE SIT IN THE CENTER OF MANY
    CONVERSATION
    "     
    
    m 
      
    m   
    ë Product Passion
    ë Customer Empathy

    ë Intelligence

    ë Work Ethic

    ë Integrity

    ë Confidence

    ë Communication Skills
    è&
    
    ë ènow Your Product
    ë ènow Your Competitors

    ë Attitude

    ë No Excuses

    ë Defining Success

    ë Nothing Sacred
    è
    ë Applying Technology
    ë Focus

    ë Time Management

    ë Written Skills

    ë Presentation Skills

    ë Business Skills
    INTEGRATION AND COMMUNICATION WITH
    STAèEHOLDERS
    CONT«.
    CONT«.

    

    
    

    m   
     
    

     

    
    CONT«.
    
     
    

    

    
    m
    
    
     

    
     m   
     
    

    


     

    m 
    
    
    

     

     
     
    CONT«
    
     
     
    
    

    
    m m 
    
    
    
     

    
     m   
      
     
    

    

     

     

    m 
    
    
     

     

     
     
    THANè YOU

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