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HRBP

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The key takeaways are that Southwest Airlines aims to connect people to what's important in their lives through friendly, reliable and low-cost air travel. Its vision is to be the world's most loved, most efficient and most profitable airline.

Southwest Airlines' purpose is to connect people to what's important in their lives through friendly, reliable, and low-cost air travel. Its vision is to be the world's most loved, most efficient, and most profitable airline.

Southwest Airlines' core values are Pride, Integrity, Humility, Teamwork, Honesty, Service with LUV (Love), Efficiency, Discipline and Excellence.

SOUTHWEST

AIRLINES
-By
Abhinav Gupta (190103005)
Anany Agarwal (190103207)
Aritri Chatterjee (190103035)
Ikdeep Kaur (190201043)
Shivam Raj (190103181)
Sruthy Reghunandanan Pisharady (190101120)
Purpose
Connect People to what’s important in their lives through friendly,
reliable, and low-cost air travel

Vision
To be the world’s most loved, most efficient, and most profitable
airline

Values
Pride
Integrity
Humility
Teamwork
Honesty
Service with LUV
Efficiency
Discipline
Excellence
VALUE ALL BENEFITS FAVORABLE RESONATING FOCUS
PROPOSITION POINTS OF
DIFFERENCE
Consists of: •Extremely •More flexible than •Providing the lowest prices for
Connect People to efficient most other large the most popular routes – even
what’s important in operations airlines in a negative economic growth,
their lives through •Low-cost •First large U.S. businesses and consumers will
friendly, reliable, pricing airline that is also a be more sensitive to ticket
and low-cost air •Innovative logi low-cost carrier prices
travel stics solutions •Good customer •People-oriented airline that
experience operates with friendly and
approachable employees and
team members - hire
employees who embody the
company's brand
messaging and who have a
passion for helping customers,
stringent hiring practices and
policies to ensure the right mix
of team members
VALUE ALL BENEFITS FAVORABLE RESONATING
PROPOSITION POINTS OF FOCUS
DIFFERENCE
Answers the •Southwest's •Allow customer •Funds from the
customer question: cancellation policy to cancel a cancellation are available
Why should we make flying with the reservation up to for a future trip
choose Southwest airline easy 30 minutes before •Also has partnership with
Airlines •Better rewards the flight's Chase Bank and offers
programs in the departure customers a
industry •Gives points to Southwest credit card which
•Offers customers a customers which allows them to accumulate
Southwest credit can be used to Southwest Airlines points
card purchase future when making other
flights purchases
VALUE ALL FAVORABLE RESONATING FOCUS
PROPOSITION BENEFITS POINTS OF
DIFFERENCE
Requires: Keeping •Flights •Clear customer •Insightful understanding of
costs low, staying targeted to target customer benefits and how to
agile,  forward- specific •Charge the lowest translate those benefits into
thinking demographics possible fare that meaningful products and
and simplifies still enables the services
ticket pricing – airline to make a •Most basic form of price
passengers profit competition by running ads that
know exactly •Major U.S. encourage people to visit their
what they are carriers would have website for the best online deals
getting for to cut their costs by •First major airline to introduce
what they pay 29% to function at a Ticketless Travel option
operations level of
Southwest Airlines
VALUE ALL FAVORABLE RESONATING FOCUS
PROPOSITION BENEFITS POINTS OF
DIFFERENCE
Has the potential •Growth through •Strong brand and •Develop new alliances with
pitfall: Limited expansion in the scalability of other airlines or
presence in the global operations facilitate complementary non-airline
international commercial the corporation’s businesses, as a way to
commercial aviation market possible expansion increase the company’s reach
aviation market •New partnerships into additional in the global market
Thin profit margins with commercial •Flexible business model that
linked to cost complementing aviation markets supports rapid change that
leadership firms •Has the potential puts the company in a better
•Growth through to grow through position to deal with any
diversification of new strategies to disruptions
service offerings exploit •Southwest is always looking
in or related to opportunities in the for lower-cost solutions, and
aviation global civil aviation that is more important than
market, such as ever before
business expansion
and the
establishment of
new partnerships
Strategic Objectives based on
Mission/Vision
• Increase customer orientation
• Provide rapid response
• Understand Customer segment
• Promote accountability
• Reduce cost
• Effective technology management
• Increase productivity
• Increase operational efficiency
• Increase retail efficiency
• Improve leadership qualities
• Enhance Customer Relationship management
• Increase revenue
• Increase profitability
• Increase market share
• Promote teamwork
• Promote & Maintain an Open Culture
Strategy Map
Increase Increase
Reduce Cost
Revenue Profitability
Financial

Increase
Market Share Enhance Customer
Provide rapid Relationship
Customer Understand Management
Customer Segment response

Internal Increase Customer


Increase Increase Operational
Business Orientation
Productivity Efficiency
Processes

Enhance Employee Promote &


Effective Technological
Engagement Maintain an
Management
Open Culture
Learning
Promote Improve
& Growth Promote
Performance Leadership
Teamwork
Accountability Qualities
HR Performance Drivers &
Measures
1. HR profession
• Employee satisfaction
• Employee engagement
• Performance Management

2. HR systems
• Monitor the effects of new policies & programs and react swiftly to trends & results
• Attract & hire a greater share of high performers
• Maintain learning & development activities that stimulate optimal task & contextual job performance
• Align employee activities with the needs of customers or clients

3. Employee Behaviors
• Leadership (Leaders need to be visible and in touch with their front line staff)
• Employee voice (An empowered employee will have a voice. Where employee views are sought out they should be
listened to and visibly acted upon)
• Integrity (Behavior throughout the organization is consistent with the stated values, leading to employee trust and a
sense of integrity)
HR Enablers and Measures
HR performance Driver HR enabler Measures
HR Profession Exploit new scientific Onboarding Psychology
understanding
Collaborate • A different approach to
management training
• Improving the use of your HR
systems
HR Systems Advanced use HR systems that HRMS supporting people
goes beyond administration priorities Including all modules of
Recruitment, compensation,
benefits, talent management,
workflow and all OCR activities
Employee Behaviors KPIs • Analytics
• Employee retention
• Investment in people
Training Feedback
Learning outcome
Change in behavior
Engagement with new content
HR Scorecard
Increase Increase
FINANACIAL Reduce Cost
Revenue Profitability

Increase
Market Share
Enhance Customer
CUSTOMER Understand Provide rapid Relationship
Customer Segment response Management

INTERNAL/ Increase Customer Increase Increase Operational


BUSINESS Orientation Productivity Efficiency
PROCESS

LEARNING Promote &


Enhance Employee
AND Maintain an
Engagement
GROWTH Open Culture

HR
Architecture HR Profession HR Systems Employee Behaviors

HR Performance •Employee satisfaction •Monitor new policies •Leadership


•Employee engagement •Attract high performers •Employee voice 
Drivers & •Performance Management •Maintain learning & development •Integrity
Measures

HR Enablers & •Exploit new scientific understanding •Use HR systems beyond •Reinforce core performance drivers
Measures •Collaborate administration •Training
THANK
YOU!

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