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Visualization, Data and Tableau: Alexander Mou

This document provides an overview and summary of visualization, data, and Tableau by Alexander Mou, a senior data analyst. It discusses data visualization concepts and purposes, defines what data is, and explores the Tableau ecosystem including products, community, and applications. Examples of using data visualization for different types of reporting and analysis are also presented. The document concludes with discussing how to compare Tableau to other tools and includes a demo of Tableau Desktop.

Uploaded by

notorious18
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
285 views

Visualization, Data and Tableau: Alexander Mou

This document provides an overview and summary of visualization, data, and Tableau by Alexander Mou, a senior data analyst. It discusses data visualization concepts and purposes, defines what data is, and explores the Tableau ecosystem including products, community, and applications. Examples of using data visualization for different types of reporting and analysis are also presented. The document concludes with discussing how to compare Tableau to other tools and includes a demo of Tableau Desktop.

Uploaded by

notorious18
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 22

VISUALIZATION,

DATA AND
TABLEAU
ALEXANDER MOU
SENIOR DATA ANALYST

1
BIO
Data analyst: 10+ years
Tableau specialist: 5 years

Named as Tableau Ambassador in 2016


Data Viz blogger: Vizible Difference
Youtube Channel: Data Embassy
Twitter: @aleksoft

2
TOPICS OF THE DAY
• Visualization
• Data
• Tableau Eco Systems

3
DATA DRIVEN VISUALIZATION
MAKE SENSE OF DATA

Data

Tableau

Visualization

4
PURPOSE DRIVEN VISUALIZATION
ACHIEVE A GOAL

Visualization

Tableau

Data

5
DATA VISUALIZATION
FOUR PILLARS

• Purpose (why)
• Content (what)
• Structure (how)
• Formatting (other)

• Quote from Noah Iliinsky

6
DATA VISUALIZATION
EXAMPLES OF PURPOSE
• Comparison ranking
• Change trend
• Composition percentage
• Correlation between facts
• Geography distribution

• Quote from Noah Iliinsky

7
DATA, WHAT IS IT?
Do you know the answer?
What is your definition of data?

After this webinar, go ask around and see how people react
and respond.

8
DATA PROPERTIES

Data has context


Example: sales, hotel check in, web browse, doctor visit
Lowest granularity:
• a single order
• single check in
• single click

Data is dynamic
In 95%~99% cases, there is a time attribute (timestamp)

9
MY DATA DEFINITION
Data = {Records} or a collection of records
Record = {Attributes}
Attribute=Dimension or Attribute=Measure
Data > Record > Attribute > Dimension/Measure

Attributes

Data Records
Dimension

Measure

10
TABLEAU ECO SYSTEMS

Product
Viz
Community

11
TABLEAU ECO SYSTEMS:
PRODUCT
• Tableau Desktop (free for students …)
• Tableau Server
• Tableau Prep (ETL)
• Tableau Online
• Tableau Reader (free)

• Tableau Public (free desktop and website)


• Tableau API/Extensions
• VizQL
• Hyper

12
TABLEAU ECO SYSTEMS:
COMMUNITY
• Tableau Forum
• Tableau Annual Conference
• Tableau User Groups
• Tableau Webinars & Podcast
• Tableau Weekly Challenges and Activities
• Makeover Monday
• Workout Wednesday
• VizForSocialGood
• IronViz
• Tableau Social Media
• Viz Sharing and Show off
• Blogs

13
TABLEAU ECO SYSTEMS:
APPLICATION
• Data analysis
• Dashboard
• ETL and data extraction
• Data security and permission management

14
DATA VISUALIZATION
EXAMPLES IN PRACTICE
• Reporting automation
• Executive reporting and presentation
• Customer reporting
• Self-service BI and visual data analysis
• Visual status monitoring
• Geo data visualization
• Visual data preparation
• Data journalism
• Math visualization
• Visual social media

15
DATA VISUALIZATION
REPORTING AUTOMATION

• Data extraction
• Dashboard design
• Migration from legacy reporting, i.e.,
Excel

16
DATA VISUALIZATION
REPORTING FOR EXECUTIVES, PRESALES

• Periodical reporting in PPT, PDF


• Update custom charts
• Automation

17
DATA VISUALIZATION
REPORTING FOR CUSTOMERS

• Service portal reporting


• Live status dashboard
• Automation

18
DATA VISUALIZATION
REPORTING FOR STAKEHOLDERS

• Marketing
• Sales
• Finance
• IT
• Vender management
• Operations
• Call center
• Product
• Human resource

19
TABLEAU VS COMPETITION
HOW TO COMPARE

• Functionality
• Community
• Cost

• How about Power BI?


• How about Excel?

20
DEMO
TABLEAU DESKTOP

• UI
• Lollipop Chart

21
QUESTIONS

22

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