Business Communication & Report Writing

BUSINESS COMMUNICATION
&
REPORT WRITING
Course Outcome
 Know the meaning, forms and process of
communication
 Understand the importance of non-
verbal communication
 Read & understand a passage, report,
news item etc efficiently

 Use appropriate sentence structure
Course Outcome
 Write paragraphs with proper topic sentences
 Work in pair/group with peers
 Write resume, letters, reports and e-mails
effectively
 Write informational & analytical reports
 Get familiar with researching
 Develop presentation skills
Course Outline
 Understanding Business Communication
 7 Cs of Effective Communication
 Effective Sentence structure, Paragraph writing
 Resume, Application & Letter writing
 Planning & Composing Business Messages
 Oral Presentations
 Writing emails
Recommended Course Text
 Effective
Business Communication
by Herta Murphy, Herbert W. Hildebrandt, Jane.
P. Thomas
Evaluation Criteria
Category Weightage
Mid Terms 35% Marks
Final Exams 40% Marks
Class Participation, 25% Marks
Assignment,
Presentations
What is Communication
 The process of sending and receiving
messages
 The process of exchanging information, data,
ideas and opinions

 In plain words “just to convey the message”
 To give signals or messages through sounds,
gesture or written symbols

Business Defined
 Anylegal activity undertaken for the sake of
generating profit and satisfaction is called
business.
 BUSSINESS is the activity of making, buying,

selling or supplying of goods and services for
money
Business Communication defined
 BusinessCommunication is the
communication that facilitates business
deals/activities inside and outside the
organization
Importance and Benefits of Effective
Communication
1. Communication has a rich history and its
traditions can still be seen in modern – day
communication concepts.
2. Ancient heritage for communication principles

◦ The ancient world both east and the west depended
heavily on oral communication.
◦ During the medieval and renaissance periods, the oral
traditions continued.
Communication
o Communication principles originating in east especially China
are based on and connected with the bureaucratic traditions.
o For centuries Chinese political theorists were concerned with

problems of communications within the vast government
bureaucracy, as well as between the government and the
people.
o They believed that information should flow smoothly upward

and downward.
Communication
3. Life blood of every organization
◦ An organization is a group of people associated for business,
professional, religious, social or other purposes
◦ Its activities require human beings to interact and react, that is to

communicate
◦ They exchange information, ideas, plans, order needed supplies,

make decisions, rules, proposals, contracts and agreements.
◦ Hence communication is the “LIFE BLOOD” of every organization.

Adapting to the changing Workplace
 Communicating at internet speed
 Communicating with culturally diverse work force
 Communicating in the age of information technology
 Communicating in team-based organizations
Communicating in Organizations
 Organizations make sure that communication inside
and outside the company are open, honest and clear.
 Ability to communicate increases productivity, both
individual and organization’s
 Shapes impression you make on colleagues,
employees, supervisors, investors, and customers
 Helps you to perceive the needs of the stakeholders,
and it helps you to respond to those needs
 Your communication skills determine your success
whether you:
◦ Run your own business
◦ Work for an employer
◦ Invest in a company
◦ Raise money for charities
 Every member of an organization is a link in the

information chain.
 Flow of information inside the organization:
◦ Staff meetings
◦ Progress reports
◦ Project proposals
◦ Research results
 Within company you & your coworkers use the
information you obtain from one another to guide
your activities
 A manager coordinates these activities & efforts
 Or outside the organization:
◦ Loan applications
◦ Purchasing agreements
◦ Help-wanted ads
◦ Distribution contracts
◦ Product advertisements
◦ Sales calls
 Constant flow of information up, down & across the
organization
 As manager, you carry out decision by collecting
facts, analyzing them, and transmitting directions to
lower-level employees
 Employees serve as the eyes and ears of an
organization
 You are a contact point in both the external &
internal communication networks.

Business Communication & Report Writing

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BUSINESS COMMUNICATION

news item etc efficiently

ideas and opinions

gesture or written symbols

 BUSSINESS is the activity of making, buying,

2. Ancient heritage for communication principles

o For centuries Chinese political theorists were concerned with

o They believed that information should flow smoothly upward

◦ Its activities require human beings to interact and react, that is to

◦ They exchange information, ideas, plans, order needed supplies,

◦ Hence communication is the “LIFE BLOOD” of every organization.

 Every member of an organization is a link in the

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