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    E-Commerce - : Sudarshan Jawale & Pankaj Itm - Xmba, Hyd

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    Sudarshan Jawale
    This document defines e-commerce and discusses it from different perspectives such as communications, commercial, business process, service, learning, and community. It outlines the history of e-commerce dating back to the 1970s and electronic funds transfer. Reasons for using e-commerce include low entry costs, reduced transaction costs, access to global markets, online distribution, and securing market share. The document also describes the types of e-commerce including business-to-business, business-to-consumer, business-to-government, business-to-employee, and consumer-to-consumer. It provides an overview of the growth of e-commerce in India and some major e-commerce websites operating there.

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    E-Commerce - : Sudarshan Jawale & Pankaj Itm - Xmba, Hyd

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    Sudarshan Jawale
    63 views38 pages
    This document defines e-commerce and discusses it from different perspectives such as communications, commercial, business process, service, learning, and community. It outlines the history of e-commerce dating back to the 1970s and electronic funds transfer. Reasons for using e-commerce include low entry costs, reduced transaction costs, access to global markets, online distribution, and securing market share. The document also describes the types of e-commerce including business-to-business, business-to-consumer, business-to-government, business-to-employee, and consumer-to-consumer. It provides an overview of the growth of e-commerce in India and some major e-commerce websites operating there.

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    E-Commercefinal

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    This document defines e-commerce and discusses it from different perspectives such as communications, commercial, business process, service, learning, and community. It outlines the history of e-commerce dating back to the 1970s and electronic funds transfer. Reasons for using e-commerce include low entry costs, reduced transaction costs, access to global markets, online distribution, and securing market share. The document also describes the types of e-commerce including business-to-business, business-to-consumer, business-to-government, business-to-employee, and consumer-to-consumer. It provides an overview of the growth of e-commerce in India and some major e-commerce websites operating there.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    63 views38 pages

    E-Commerce - : Sudarshan Jawale & Pankaj Itm - Xmba, Hyd

    Uploaded by

    Sudarshan Jawale
    This document defines e-commerce and discusses it from different perspectives such as communications, commercial, business process, service, learning, and community. It outlines the history of e-commerce dating back to the 1970s and electronic funds transfer. Reasons for using e-commerce include low entry costs, reduced transaction costs, access to global markets, online distribution, and securing market share. The document also describes the types of e-commerce including business-to-business, business-to-consumer, business-to-government, business-to-employee, and consumer-to-consumer. It provides an overview of the growth of e-commerce in India and some major e-commerce websites operating there.

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    E-Commerce – Digital Network & Digital Goods

    Sudarshan Jawale & Pankaj

    ITM – XMBA, Hyd


    E & Commerce
    • Commerce is defined as “The buying and selling
    of products and services on a large scale
    involving transportation from place to place”
    • When we add “E” for “Electronic”
    • It derives the definition “buying and selling of
    products or services over electronic systems such
    as internet and other computer networks”
    • This typically means that orders and payments
    pass electronically
    Defining E-Commerce from
    different Perspectives

    • Communications
    • Commercial
    • Business Process
    • Service
    • Learning
    • Community
    Communications
    • From a communication
    perspective, e-commerce
    is the delivery of goods,
    services, information, or
    payments over computer
    networks or by any other
    electronic means
    Commercial (trading)
    • From a commercial
    perspective, e-commerce
    provides the capability of
    buying and selling
    products, services and
    information on the
    Internet and via other
    online services.
    Business Process
    • From a business process
    perspective, e-commerce
    is doing business
    electronically by
    completing business
    processes over electronic
    networks.
    Service
    • From a service perspective,
    e-commerce is a tool that
    addresses the desire of
    governments, firms,
    consumers, and mgmt to cut
    service costs while improving
    the quality of customer
    service and increasing the
    speed of service delivery.
    Learning
    • From a learning
    perspective, e-commerce
    is an enabler of online
    training and education
    in schools, universities,
    and other organizations.
    Community
    • From a community
    perspective, e-commerce
    provides a gathering
    place for community
    members to learn,
    transact and collaborate
    Brief History of E-Commerce
    • 1970s: Electronic Funds Transfer (EFT)
    ▫ Used by the banking industry to exchange account
    information over secured networks

    • Late 1970s and early 1980s: Electronic Data


    Interchange (EDI) for e-commerce within
    companies
    ▫ Used by businesses to transmit data from one business
    to another

    • 1990s: the World Wide Web on the Internet


    provides easy-to-use technology for information
    publishing and dissemination
    ▫ Cheaper to do business (economies of scale)
    ▫ Enable diverse business activities (economies of scope)
    Reasons why to use E-Commerce…?
    • Low Entry Cost

    • Reduces Transaction Cost

    • Access to the global market

    • Online Distribution

    • Secure Market Share


    Low Entry Cost
    • A company can establish
    itself on the Internet, and
    open for business, with a
    relatively small investment.
    Thousands of companies
    operate simple,
    inexpensive sites that are
    successful in their markets
    Reduces Transaction Costs
    • Dealing with customers over the
    Web, whether to process orders
    or to attend to customer
    support, is cheaper than
    traditional marketing methods.
    For example, Dell Computer
    Corporation estimates that it
    saves eight dollars each time a
    customer checks the status of an
    order at the Dell Web site,
    instead of calling the company.
    Access to the global market
    • With a traditional business,
    the target market may be the
    local community or, with a
    higher advertising budget, it
    may extend to neighboring
    communities. The Web
    extends the reach of even the
    smallest businesses by
    allowing them to market
    products globally.
    Online distribution
    • The Web enables
    businesses to
    distribute data and
    software online
    Secure market share
    • Getting a business online protects its current
    offline market share from being eroded by an
    online entrepreneur. If a business enters the e-
    commerce market too late, competitors who have
    already established a Web presence may make a
    successful market entry more difficult.
    The Process of E-Commerce
    • A consumer uses Web browser to connect to the
    home page of a merchant's Web site on the Internet.
    • The consumer browses the catalog of products
    featured on the site and selects items to purchase.
    The selected items are placed in the electronic
    equivalent of a shopping cart.
    • When the consumer is ready to complete the
    purchase of selected items, he provides a bill-to and
    ship-to address for purchase and delivery
    • When the merchant's Web server receives this
    information, it computes the total cost of the order--
    including tax, shipping, and handling charges--and
    then displays the total to the customer.
    • The customer can now provide payment
    information, such as a credit card number, and then
    submit the order.
    • When the credit card number is validated and the
    order is completed at the Commerce Server site, the
    merchant's site displays a receipt confirming the
    customer's purchase.
    • The Commerce Server site then forwards the order
    to a Processing Network for payment processing and
    fulfillment.
    Types Of E-Commerce

    • Business-to-Business (B2B):

    • Business-to-Consumer (B2C):

    • Business-to-Government (B2G):

    • Business-to-Employee (B2E):

    • Consumer-to-Consumer (C2C):
    Business-to-Business (B2B):
    • Business-to-Business
    is a term commonly
    used to describe
    electronic commerce
    transactions between
    businesses
    Business-to-Consumer (B2C):
    • Business-to-Consumer
    describes activities of
    E-businesses serving
    end consumers with
    products and/or
    services
    Business-to-Government (B2G):
    • Business to Government is a
    derivative of B2B marketing
    and referred to as a market
    definition of "Public Sector
    Marketing" which
    encompasses marketing
    products and services to the
    Government through
    Integrated Marketing
    Communications techniques
    Business-to-Employee (B2E):
    • Business-to-employee -
    electronic commerce uses

    Self Service
    Employee
    CRM &
    KM

    an intrabusiness network
    which allows companies
    B2E
    to provide products
    and/or services to their
    employees. Typically,

    Corporate
    companies use B2E
    PM

    Comm’s

    Internal
    HRM &

    networks to automate
    employee-related
    corporate processes
    Examples of B2E applications include:

    • Online insurance policy management


    • Corporate announcement dissemination
    • Online supply requests
    • Special employee offers
    • Employee benefits reporting
    Consumer-to-Consumer (C2C):
    • It involves the electronically-
    facilitated transactions
    between consumers through
    some third party. A common
    example is the online auction,
    in which a consumer posts an
    item for sale and other
    consumers bid to purchase it;
    the third party generally
    charges a flat fee or
    commission. The sites are only
    intermediaries, just there to
    match consumers. They do not
    have to check quality of the
    products being offered.
    PROS and CONS of E-COMMERCE:
    PROS
    • No checkout queues
    • Reduced prices
    • You can shop anywhere in the world
    • Easy access 24 hours a day
    • Wide selection to cater for all consumers
    CONS
    • Unable to examine products personally
    • Not everyone is connected to the Internet
    • There is the possibility of credit card number
    theft
    • On average only 1/9th of stock is available on the
    net
    Overview of
    E-commerce
    growth in
    India
    • The number of Internet users in India is growing
    very fast with -
    literacy rates, rapidly growing internet user base,
    technical advancement & adoption
    • According to the government’s eco survey there
    were an estimated 81 m Internet subscribers and
    about 71 m Internet users by Dec 2010
    • In India, banking is helping growth of E-commerce
    • Modern e-commerce banking facilities such as
    online banking, mobile banking, credit card, ATM
    facility and online payment of the utility bills
    • The online travel industry is the biggest segments
    in E-commerce & is booming due to largely
    Internet-savvy urban population
    e.g: Makemytrip, Cleartrip, Yatra, IRCTC, etc

    • The other segments, categorized under online non-


    travel industry, include e-Tailing (online retail),
    online classifieds and Digital Downloads (still in a
    nascent stage) e.g: Mac App store, iphone store,
    Direct2Drive, Playstation store

    • The online classifieds segment is broadly divided


    into three sectors; Jobs, Matrimonial and Real
    Estate
    E-commerce beats retailers in
    customers satisfaction
    Operation E-Commerce:
    Websites doing e-commerce
    business in India
    • eBay.in
    • shopping.rediff.com
    • indiamart.com
    • futurebazaar.com
    • mall.sify.com
    • Gigasoft, Synapse, Planet E-Com, etc

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