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Bus 542 Chap009 Mba

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Chapter 9:

Ethical Business Strategies, Social Responsibility,


and Environmental Sustainability

COURSE INSTRUCTOR
 
Dr. Md. Aftab Anwar
Associate Professor
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Chapter Learning Objectives
1. Understand ethical standards of society at large rather than a
special set of ethical standards for businesses only.
2. Understand the principal drivers of unethical strategies and
business behavior.
3. Learn why unethical business conduct can be very costly for a
company’s shareholders.
4. Become familiar with the various approaches to managing a
company’s ethical conduct.
5. Understand the concepts of corporate social responsibility,
corporate citizenship, and environmental sustainability.

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What Is Business Ethics?

Business ethics involves applying general ethical


principles and standards to behavior in business
situations .

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Are Ethical Standards Universal or
Dependent on Local Norms?
Three schools of thought regarding extent
to which ethical standards can be applied . . .

Ethical Universalism

Ethical Relativism

Integrative
Integrative Social
Social Contracts
Contracts Theory
Theory
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Concept of Ethical Universalism
According to the school of ethical universalism . .
.
 Same standards of what is ethical and what is
unethical resonate with peoples of most
societies regardless of Local traditions and
Cultural norms.

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Examples of Universal
Ethical Principles or Norms
Honesty

Trustworthiness

Respecting rights of others

Practicing the Golden Rule


Treating people with dignity and respect

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Concept of Ethical Relativism
According to the school of ethical relativism . . .
Different societies/cultures/countries
Put more/less emphasis on some values than others
Have different standards of right and wrong
Have different social mores and behavioral norms

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Concept of Integrative Social Contracts
Theory
According to the integrative social contracts theory,
the ethical standards a company should try to uphold
are governed by both
 A limited number of universal ethical

and
 The circumstances of local cultures, traditions, and
shared values

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Three Categories of Management Morality

The three Managers that


types of are moral
managers
as Managers that
concerns are immoral
ethical and
moral Managers that
principles are amoral
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Characteristics of a Moral Manager
Dedicated to high standards of ethical behavior in
 Own actions
 How the company’s business is to be conducted

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Characteristics of an Immoral
Manager
 Actively opposes ethical behavior in business

 Willfully ignores ethical principles in making


decisions
 Views legal standards as barriers to overcome

 Pursues own self-interests

 Ignores interests of others

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Characteristics of an Intentionally
Amoral Manager
Believes business and ethics should not be mixed since
different rules apply to business activities and other
realms of life
Believes if a business-related action is legal then it is
OK;

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What Is Corporate Social Responsibility?
 Corporate social responsibility is that a company has a
duty to
 Be a good corporate citizen
 Make a positive contribution to society, and
 Actively work to improve the well-being of all
stakeholders

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What Is an Environmental Sustainability Strategy?

A company’s environmental sustainability


strategy consists of its actions to protect the
environment.

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Thank You

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