1.5.

2 Perfect Competition Unit Overview

Assumptions of the Perfectly Competitive Model Perfect Competition

• Large number of sellers Online:
• Homogeneous product Cost-minimization
• No entry barriers Profit maximization
• Perfect information Efficiency
Market structure
Perfect competition
Profit Maximization in the Short-run
• Produce where MC=MR
• If P>ATC, short-run economic profits can be earned Perfect Competition
Video Lessons
Profit Maximization in the Long-run
• Easy entry and exit assure firms will only earn normal profits in the long-run Practice Activities

The Shut-down Rule

• When a firm should shut down while earning losses
• If total losses are greater than a firm’s total fixed costs

Efficiency under Perfect Competition

• Allocative efficiency: Does the price equal the marginal cost?
• Productive efficiency: Do firms produce at their minimum ATC?
1.5.1 Costs of Production Four Market Structures

Introduction to Market Structures

Product markets come in many forms. The four market structures are introduced below.
Pure (or Perfect) Monopolistic
Characteristic Competition Competition Oligopoly Monopoly
A few large firms dominate Only ONE firm. The firm IS
Number of Firms VERY large number of firms Fairly large number of firms
an industry the industry

Each firm is so small that Firms are small relative to A change in one firm's
Price making abilities the industry, meaning Changes in the firm's output
changes in its own output do output has significant impact
changes in one firms output cause changes in the price,
of individual firms not affect market price, i.e. have only a slight impact on on the market price, firms i.e. the firm is a price-maker!
firms are price takers market price are price-makers.

Products can be identical

Products are slightly (such as oil) or differentiated
Firms all produce identical differentiated. Firms will (such as Macs and Dells) Unique product, no other
Type of product products, with no advertise to try and further Firms will likely use firm makes anything like
differentiation differentiate product. advertising to try and it.
Branding! Advertising! differentiate their products
from competitors'

Significant barriers to entry

Completely free entry and Limited barriers to entry, There are significant barriers exist, preventing new firms
Entry barriers exit from the industry, i.e. firms can enter or leave
to entry
from entering and
NO barriers to entry. easily competing with the
monopolist
1.5.1 Costs of Production Assumptions of Perfect Competition

Assumptions of the Perfectly Competitive Market Model

To begin our studies of competition in different markets, we will examine the perfectly
competitive market model.

A perfectly competitive market is one in which:

• There is a very large number of firms,
• Selling identical products to one another,
• In which there are no barriers to entry or exit
• And in which individual firms have no control over the market price.

Example: Imagine you live in New York City and want to have a cheese pizza for lunch. Let’s assume…
• There are hundreds of pizza shops in New York
• Every one of them has cheese pizza on their menu
• They all pay their workers minimum wage. They all buy cheese, dough and tomato sauce at the same
prices
• It is cheap and easy to open a pizza shop, just as it is to shut one down if needed.
Based on these characteristics, the market for cheese pizzas in New York is close to perfectly
competitive. You will pay the same price no matter where you order your pizza from!
1.5.1 Costs of Production Assumptions of Perfect Competition

Perfectly Competitive Firms are “Price Takers”

An individual firm in a perfectly competitive market has no control over the price of its own
output. This is because the price is determined based on market supply and market demand.
Note from the graph below that:
• The demand seen by the firm is determined by the price in the market.
• Price also determines the firm’s marginal revenue
• The firm has no “price-making power” because if it raises its price, it will sell no output, and
• if it lowers its price, it will not
be able to cover its costs of
production.
• Demand for the individual
firm’s output is perfectly
elastic
• To maximize its profits, a firm
should produce where its
marginal revenue equals its
marginal costs.
1.5.1 Costs of Production Profit Maximization in the Short-run

Profit Maximization for the Perfect Competitor

In our previous unit we learned that, to maximize its economic profits at any given time, a firm
should produce at the quantity at which its marginal revenue (MR) equals its marginal cost (MC)
In the graph below:
• The firm is facing a marginal revenue equal to Pe, determined by the market price at any
given time.
• The firm’s marginal cost
increases steadily due to
diminishing returns (to make
more pizzas in the short-run,
more cooks must be hired, but
because capital is fixed the
marginal product of cooks
decreases as more are added)
• Based on its MC and MR, the
firm will maximize its profits
(or minimize its losses) by
producing at Qf
1.5.1 Costs of Production Profit Maximization in the Short-run

Determining Short-run Economic Profits or Loss

A firm will maximize its profits (or minimize its losses) by producing at the quantity where
MR=MC. To determine whether a firm is actually earning profits, breaking even, or earning
losses at this quantity, we must consider both the firm’s average revenue (the price) and its
average total cost.
Short-run Costs of Production: Recall from our
earlier unit that a firm faces the following
short-run production costs:
• Marginal Cost, which slopes upwards
because of diminishing marginal returns
• Average variable cost, which is the per unit
labor costs of production
• Average total cost, which is the average
variable costs plus the average fixed costs
(the per-unit costs of fixed capital resources)
• Recall also that MC must intersect the
average cost curves at their lowest points.
1.5.1 Costs of Production Assumptions of Perfect Competition

DEMAND, MARGINAL REVENUE AND PROFIT

MAXIMIZATION FOR A PERFECT COMPETITOR
1.5.1 Costs of Production Profit Maximization in the Short-run

Profit Maximization in the Short-run: The Profit-earning Firm

If, when producing at its MC=MR point, a firm in a perfectly competitive market is selling its
output for a price that is greater than its average total cost, then the firm is earning economic
profits. Economic profits mean the firm is covering all of its explicit and implicit costs, and is
earning additional revenue beyond these as well.
Study the graph, and note:
• The market demand is relatively
high, presenting firms with a
price that is greater than their
ATC
• The firm’s economic profits is the
blue area (P-ATC)xQ.
• The firm is maximizing its profits
by producing where MR=MC.
• Due to the absence of entry
barriers, these profits will not be
sustained in the long-run, as new
firms will enter the market.
1.5.1 Costs of Production Profit Maximization in the Short-run

Profit Maximization in the Short-run: The Loss-minimizing Firm

If, when producing at its MC=MR point, a firm in a perfectly competitive market is selling at a
price that is lower than its average total cost, the firm will be minimizing its losses, but earning
no economic profit at all. The loss minimizing firm will either exit the industry in the long-run, or
hope other firms exit until the supply decreases, causing the price to rise once again.
Study the graph, and note:
• The market demand is relatively
low, so the price the firm can sell
its output for is below its
average total cost
• The firm’s economic losses are
the yellow area (ATC-P)xQ.
• The firm is minimizing its losses
by producing where MR=MC.
• Due to the absence of entry
barriers, these losses will be
eliminated in the long-run as
firms exit the industry to avoid
further losses.
1.5.1 Costs of Production Profit Maximization in the Short-run

Profit Maximization in the Short-run: The Breaking-even Firm

If, when producing at its MC=MR level of output, the price the firm can sell its output for is
exactly equal to the firm’s minimum average total cost, then the best the firm can hope to do is
to break even. Breaking even means a firm is covering all of its explicit and implicit costs, but
earning no additional profit. The firm is earning only a NORMAL PROFIT.
Study the graph, and note:
• The market demand and supply
have set a price equal to the firm’s
minimum average total cost.
• The firm is just covering all its
costs, meaning it is earning zero
economic profits, but no losses
• If the firm produced at any
quantity other than Qf, it would
earn economic losses. By
producing at Qf, it is breaking
even.
• There is no incentive for firms to
enter or exit this market.
1.5.1 Costs of Production Profit Maximization in the Long-run

Profit Maximization in the Long-run

Recall from an earlier unit that the long-run is defined as:
The period of time over which firms can adjust their plant size in response to changes in the level
of demand for their product. New firms can enter a market and existing firms can exit a market in
the long-run. The long-run is the variable-plant period.
Entry and exit in the long-run: In perfectly competitive markets, firms can enter or exit the
market in the long-run.
• If economic profits are being earned, firms will be attracted to the profits and will want to
enter the market
• If economic losses are being earned, some firms will wish to minimize their losses by shutting
down and leaving the market
• Due to the entry and exit of firms in perfectly competitive markets, economic profits and
losses will be eliminated in the long-run and firms will only BREAK EVEN.

When all the firms in a perfectly competitive market are breaking even, a market is in
its long-run equilibrium state. No firms will with to enter OR exit a market in which
firms are breaking even!
1.5.1 Costs of Production Profit Maximization in the Long-run

Profit Maximization in the Long-run – Entry Eliminates Profits

When individual firms are earning economic profits in a perfectly competitive market, new firms
will be attracted to the market, leading to an increase in market supply and a fall in the price.
Consider the pizza market:
• At the current level of
demand and supply, the
price ($20) per pizza is
greater than the typical
firm’s ATC ($16).
• Pizza shops are making 200
pizzas each at a profit of $4
per pizza for a total profit
of $800.
• Due to the low entry
barriers, sellers of other
products will be attracted
to the pizza market, where
easy profits can be earned.
1.5.1 Costs of Production Profit Maximization in the Long-run

Profit Maximization in the Long-run – Entry Eliminates Profits

The existence of economic profits will attract new sellers to the pizza market.
• The number of sellers is a determinant of supply, so the market supply will increase
• The increased competition in the pizza market causes the price of pizzas to fall and the
market quantity to increase
For the individual firm in the
market:
• The price of pizza falls from
$20 to $15.
• MR falls, causing the firm to
reduce its output to
maintain its MR=MC level
• Economic profit is
eliminated, as the price falls
to the firm’s minimum ATC
• The firm output is reduced
as it now faces more
competition
• The market is in equilibrium again when the individual firm is only breaking even
1.5.1 Costs of Production Profit Maximization in the Long-run

Profit Maximization in the Long-run – Exit Eliminates Losses

When individual firms are earning losses in a perfectly competitive market, certain firms will
choose to leave the market to avoid losses and to seek profits elsewhere.
Consider the pizza market:
• At the current level fo
demand and supply the
market price ($12) is lower
than the typical firm’s ATC
($16)
• Pizza shops are making 180
pizzas each at a loss of $4
per pizza, for a total loss of
$720
• Due to the fact that it is
easy to exit the market,
some pizza shops will
chose to shut down and
seek profits elsewhere.
1.5.1 Costs of Production Profit Maximization in the Long-run

Profit Maximization in the Long-run – Exit Eliminates Losses

The experience of earning losses will make some firms wish to leave the market
• The number of sellers is a determinant of supply, so the market supply will decrease
• The decreased competition in the pizza market causes the price of pizzas to rise and the
market quantity to decrease
For the individual firm that
remains in the market:
• The price of pizza rises from
$12 to $15
• MR rises, causing the firm to
increase its output to
maintain its MR=MC level
• Losses are eliminated, as
the price rises to the firm’s
minimum ATC
• The firm’s output increases
as it now faces less
competition
• The market is in equilibrium again when the individual firm is only breaking even
1.5.1 Costs of Production Profit Maximization in the Long-run

Long-run Equilibrium in Perfect Competition

A perfectly competitive market is in its long-run equilibrium ONLY when the typical firm is
breaking even.
• Equilibrium is defined as “a state of balance”
• If any profits or losses are being earned, a PC market is out of balance, and firms will enter or
exit the market until equilibrium is restored.
1.5.1 Costs of Production Profit Maximization in the Long-run

FROM SHORT-RUN TO LONG-RUN IN PERFECTL

Y COMPETITIVE MARKETS
1.5.1 Costs of Production Quick Quiz

Perfect Competition Quick Quiz

Discuss the following questions with your class.

1. How will the existence of economic profits in a purely competitive market affect the total
supply in that market?

Answer: Because there are NO BARRIERS TO ENTRY, new firms will enter a market where profits
are being earned. As new firms enter, market supply will shift out, lowering the market price
faced by firms, eliminating economic profits.

2. How will the existence of economic losses among the firms in a purely competitive market
affect the total supply in the market?

Answer: Because firms are loss averse, and there are NO BARRIERS TO EXIT, some firms will
leave the industry, reducing market supply, increasing the price, eliminating losses for the
remaining firms!
1.5.1 Costs of Production The Shut-down Rule

The Shut-down Rule

So far we have said that “if losses are being earned, some firms will exit the market until the
remaining firms are breaking even once again”. But this raises the question: Which firms will
exit the market, and which firms will stay?

Revisiting our assumptions about perfect competition: Recall that we said that PC firms face
identical costs of production. That is not 100% true, because one cost, the level of normal profit,
can vary from seller to seller, even in perfect competition.

Normal profit is the implicit, subjective value of each business owner’s skills and time. Some
business owners will value their efforts more highly than others, even when all the other costs
faced are identical to all other business owners’ costs.

• For this reason, some sellers will be willing to tolerate greater losses for longer periods of time than other
sellers.
• In other words, among firms facing identical explicit costs (wages, interests, rents), some will shut down
sooner when earning losses than others due to their different levels of implicit costs (normal profit)
1.5.1 Costs of Production The Shut-down Rule

The Shut-down Rule

A firm facing economic losses has two choices:
1. Continue to operate your business, and hope that your average revenue (price) is at least high enough to
cover your average variable costs (these are your operating costs in the short-run… you have to earn
enough to pay your workers, at least!), OR…
2. Shut down and give up your fixed costs, which are those that must be paid EVEN if you shut your
business down. A firm’s loss when it shuts down is its total fixed costs, those payments to owners of
capital and land resources (rent for your landlord, interest owed to the bank on money you borrowed to
buy capital).
These tradeoffs give business owners a clear rule for WHEN TO SHUT DOWN:
If the price of your product is lower than a firm’s average variable cost
or…
If the firm’s total losses when continuing to operate are greater than its
total fixed costs
• If either of these criteria are true, then a firm can always minimize its losses by shutting down and leaving
the market.
• If neither is true, the firm should remain in the market and continue to produce, and hope that the price
rises again in the future.
1.5.1 Costs of Production The Shut-down Rule

 The Shut-down Rule

A firm facing losses must compare its level of losses by continuing to operate to its level of losses
if it shuts down.
• Total losses if it continues to operate
• Total losses if it shuts down
Consider the Pizza Market:
• The demand for pizzas is so
low that the price ($10) is
lower than the firm’s AVC
($11). The firm cannot even
afford to pay its workers.
• The firm’s total losses (17-
10)x160, are greater than its
total fixed costs (17-11)x160.
The firm would minimize its
losses by shutting down
• This firm should exit the
market
1.5.1 Costs of Production The Shut-down Rule

THE “SHUT-DOWN RULE” – WHEN SHOULD A

FIRM SHUT DOWN TO MINIMIZE ITS LOSSES?
1.5.1 Costs of Production MC as the Firm’s Supply Curve

Marginal Cost as the Individual Firm’s “Supply” Curve

As we have just shown, if the price of a good ever falls below a firm’s AVC, the firm will no longer
produce the good.
Observations about the relationship P PC Firm MC
between MC and Price:
• As price rises above AVC, the firm P4 MR4
will increases its quantity in direct
relationship with the price Firm's Supply curve
P3 MR3
• As price decreases, but remains
AVC
above AVC, the firm will reduce its
output. P2 MR2
• In this regard, the firm’s MC above
its AVC is similar to a firm’s supply
P1 MR1
curve. The quantity supplied by
the firm reflects a direct
relationship with the price of the Q1 Q2 Q3 Q4 Q
good
1.5.1 Costs of Production MC as the Firm’s Supply Curve

Marginal Cost as the Individual Firm’s “Supply” Curve

• The MC increases as output increases because of diminishing marginal returns
• Since the MC increases at higher level of output, firms require a higher prices in order for
them to increase output, so they can maintain the MR=MC level and maximize profits.
• In other words, the MC curve represents the relationship between price and quantity
supplied. This is a direct relationship (demonstrating the law of supply!)
What would cause the firm's supply (MC) P PC Firm MC
curve to shift?
Firm's Supply
Changes in the prices of variable inputs: For example, a curve
higher minimum wage will shift the cost curve of a firm
employing minimum wage workers UP. This corresponds AVC
to a leftward shift of the firm's supply curve.

Improvements in technology will shift MC down: Since

better technology makes all workers more productive
(shift the MP and AP curves up, thus the MC and AVC
curves down). This corresponds with an outward shift of
the firm's supply curve. Q
1.5.1 Costs of Production MC as the Firm’s Supply Curve

Marginal Cost as the Individual Firm’s “Supply” Curve

Since an individual firm’s MC curve is analogous to the firm’s supply, the sum of all the firms’ MC
curves in a particular market should give us the market supply for a goods. Assume the
following:
• There are 200 identical firms making an identical product with identical costs
• Each firm produces the profit maximizing level of output based on where the price equals its MC
• Equilibrium output in the market is found at the intersection of market supply and market demand.
• Total quantity supplied equals the product of the individual firms' output multiplied by the number of
firms
PC Firm PC Market with 200
P MC P identical firms
Firm's Supply S=MC
curve
AVC
$5
MR=AR
x200= $5

10 Q 2000 Q
1.5.1 Costs of Production Efficiency

Efficiency in Perfectly Competitive Markets

In long-run equilibrium, purely competitive firms will produce the efficient level of output and
price. Efficiency in economics is measured in two ways: Firms can be productively efficient and
an industry can be allocatively efficient.

Productive Efficiency is achieve if firms produce at their minimum average total cost:
• Interpretation: Firms are using resources to their maximum efficiency by producing their
output at the lowest possible average total cost. Competition forces firms to use resources as
efficiently as possible.
Allocative Efficiency is achieved if a market produces at the quantity where marginal
benefit equals marginal cost (where Price = Marginal Cost)
• Interpretation: The right amount of output is being produced. There is neither under nor over-
allocation of resources towards a good in a purely competitive industry.
 If the price were higher than the marginal cost, this is a signal that marginal benefit exceeds
marginal cost and more output is desired,
 If price were lower than marginal cost, the signal from buyers to sellers is that marginal cost
exceeds marginal benefit and less output is desired.
 Only when P = MC is the right amount of output being produced.
1.5.1 Costs of Production Efficiency

Efficiency in Perfectly Competitive Markets – Productive Efficiency

Price acts as a signal in competitive markets of the demands (and therefore the marginal
benefit) of consumers. Price will always equal firms’ minimum ATC in the long-run, assuring that
perfectly competitive sellers will be productively efficient.
• If price is high enough that firms are earning profits, then the signal from buyers to sellers is
WE WANT MORE
• If price is low enough that firms are earning losses, then the signal from buyers to sellers is
WE WANT LESS
Consider the market and firm here:
• Price is higher than the firm’s ATC.
• The firm’s are earning economic
profits
• The signal from buyers is “we want
more”, so more firms will enter the
market to satisfy demand.
• As new firms enter, price will fall to
minimum ATC, and firms will be
more productively efficient!
1.5.1 Costs of Production Efficiency

Efficiency in Perfectly Competitive Markets – Allocative Efficiency

Study the graphs here:
• Assume the firm (which represents all
firms in this market) produces at Q1.
• Market quantity supplied will be only
Qs. At Qs, the demand (MB) is greater
than the supply (MC) of the good.
Resources are under-allocated.
• The profit-maximizing firm will
increase its production to Qf to
achieve the MR=MC point.
• As all firms do so, market quantity
increases to Qe.
• When all firms produce where P=MC,
the shortage that existed at Qs is
eliminated and resources are
efficiently allocated toward this good!
1.5.1 Costs of Production Efficiency

ALLOCATIVE AND PRODUCTIVE EFFICIENCY IN

PERFECTLY COMPETITIVE MARKETS
1.5.2 Perfect Competition Practice Problems

Perfect Competition Practice Problems

Describe the situation in the market below and firm below:
1. Show the firm's: i) MR, ii) Output, iii) Economic profit or loss
2. Assuming this is a PC market, describe and illustrate the long run adjustments that will
restore this market to Equilibrium. Show on the graphs, for both the industry and the firm,
the price and output after long-run adjustments
MC
P Industry P Firm ATC
Sindustry
AVC

Pe
MR=D=AR=P1

Dindustry
Q Q
1.5.2 Perfect Competition Practice Problems

Perfect Competition Practice Problems

Describe the situation in the market below and firm below.
1. Show the firm's i) MR, ii) Output, iii) Economic profit or loss
2. Assuming this is a PC market, describe and illustrate the long run adjustments that
will restore this market to Equilibrium. Show on the graphs, for both the industry and
the firm, the price and output after long-run adjustments
P Industry Sindustry P Firm

MC
ATC
AVC
Pe

MR=D=AR=P1

Dindustry

Q Q
1.5.2 Perfect Competition Practice Problems

Perfect Competition Practice Problems

Describe the situation in the market below and firm below.
1. Show the firm's i) MR, ii) Output, iii) Economic profit or loss
2. Assuming this is a PC market, describe and illustrate the long run adjustments that will
restore this market to Equilibrium. Show on the graphs, for both the industry and the
firm, the price and output after long-run adjustments MC ATC
P Industry Sindustry Firm AVC
P

Pe

MR=D=AR=P1

Dindustry

Q Q
1.5.2 Perfect Competition Practice Problems

Perfect Competition Practice Problems

Describe the situation in the market below and firm below. Assume price of a close
substitute drops.
1. Illustrate the changes that will occur in this market.
2. Show the new industry price and output.
3. Show the new firm price and output
P Industry Sindustry P Firm MC ATC
AVC

Pe
MR=D=AR=P1

Dindustry

Q Q
1.5.2 Perfect Competition Practice Problems

Perfect Competition Practice Problems

Describe the situation in the market and firm below.
1. Assume this product is featured in a new movie and consumers' tastes shift towards it
overnight. Illustrate the changes that will occur in this market:
2. Show the new industry price and output
3. Show the new firm price and output
P Industry Sindustry
P Firm
MC
ATC
AVC

Pe
MR=D=AR=P1

Dindustry

Q Q
1.5.2 Perfect Competition Practice Problems

Perfect Competition Practice Problems

Luigi's, a typical profit-maximizing pizzeria, is operating in a perfectly competitive industry that is
in long-run equilibrium.
1. Draw correctly labeled side-by-side graphs for the pizza market and for Luigi's and show each of the following.
a. Price and output for the market
b. Price and output for Luigi's
2. Assume that pizza is a normal good and that consumer income falls. Assume that Luigi's continues to produce. On your
graphs in part (a), show the effect of the derease in income on each of the following in the short run.
a. Price and output for the industry
b. Price and output for Luigi's
c. Area of loss or profit for Luigi's
3. Following the decrease in consumer income, what must be true for Luigi's to continue to produce in the short run?
4. Assume that the market adjusts to a new long-run equilibrium. Compare the following between the initial and the new
long-run equilibrium.
a. Price in the industry
b. Output of a typical firm
c. The number of firms in the dairy industry