Book Review: The Goal: Presented by
Book Review: The Goal: Presented by
Book Review: The Goal: Presented by
PRESENTED BY
R.ANAND (155)
RATIK KHURANA (161)
S.AKHIL (87)
SAGAR SHARMA (15)
SHASHWAT JAIN (133)
INTRODUCTION
• New global principles of manufacturing.
• Basic principles, that can be used to solve major
problems, are often overlooked.
• Provides major insights into
1. Improvement of organizational productivity
2. Reducing bottlenecks and WIP inventory
3. Improving customer satisfaction
4. Bringing back the romance in a strained
relationship
• Focuses on identifying the one particular
objective for which all the other operations
are being performed, i.e., THE GOAL.
THE STORY
• Alex Rogo: Plant Manager of UniCo’s plant in
Bearington
• Manages injection moulding manufacturing
plant.
• Industrial Engineer with an MBA.
• Factory produces machined assemblies.
• Latest technology with well trained staff and
highly experienced managers.
CONCERNS
• Given 3 months deadline by the management.
• Fierce competition.
• Orders nearly 2 months behind scheduled
delivery dates.
• Falling revenues
• Customer complaints
• Marital problems
IDENTIFYING THE GOAL
• Market share
• Productivity
• Efficiency
• Cost cutting
• Employment generation
• Quality
• Sales
THE GOAL
• To make money by increasing net profit , while
simultaneously increasing ROI and cash flow.
• Any action that takes us towards the goal is
productive while any action that takes us away
from it is non-productive.
• Net profit: Absolute measurement
• ROI: Relative measurement
• Cash Flow: Measurement of survival
MEASUREMENTS OF PRODUCTIVITY