SMM of NIKE (Updated)

Nike,Inc.
Social Media Marketing
By: Usama
Ahmad
Introduction Social Media
Social media is a computer-based technology that facilitates the sharing of ideas, thoughts,
and information through the building of virtual networks and communities. By
design, social media is Internet-based and gives users quick electronic communication of
content.
Some of the most popular social media websites, with over 100 million registered users,
include Facebook (and its associated Facebook Messenger), Tik-Tok, WeChat, Instagram,
Weibo, Twitter, Tumblr, and LinkedIn.
How Social Media works
The best explanation for social media is that it's word of mouth on steroids and people
are sharing more than words. They also share ideas, pictures, video, and audio
Content. Then other users share that content in turn, through personal connections
at an unprecedented rate.
Social media allows businesses to reach new audiences and to make sure they are not
wasting their time or effort on groups not interested in their business.
Social Media’s Strengths and Weaknesses
Advantages:
 Customer Data Analysis
 Increased brand awareness
 Customer Data Analysis
 Better customer satisfaction
 Cost effective
 Increased inbound traffic
 Gain market insight
Disadvantages
 Exposure to competitors
 Needs qualified personnel
 Slow returns on investments
 Time consuming
Use of Social Media by Organizations
 Increase brand awareness
 Increase brand awareness
 Humanize your brand
 Stay top of mind
 Increase website traffic
 increase sales
 Go viral
 Reputation management
 Customer and audience engagement
 Customer service and customer support
 Targeted advertising
 Learn more about your customers
Importance of Social Media in post Covid-19 era
Social media become helpful for public to maintain communication with world to reduce
isolation which have been associated with anxiety and long-term distress.
• The role of social media in identifying product needs
• Product information searches
• Evaluating product alternatives
• Purchase decisions
• Post-purchase behaviors
• Research methods
• Express product satisfaction levels
Future Prospects
o More privacy and security
o More videos
o Premium services and fewer ads
o Embracing visual and technology
o Knowing their audience
o Making shareable content
o A.R. and V.R.’s influence has only just begun
o More visuals
Executive Summary
Nike is multinational corporation that sells footwear, clothes, accessories and many
other products. Their major social media goal is to increase brand recognition and online
influence and increase customer engagement on all social media platforms.
The primary focus will be to support the company’s brand by driving more visitors to their
website and social media platforms by creating interactive and engaging content
through cross-channel promotions and drive visitor loyalty.
Mark Parker, CEO at Nike, was quoted as saying: “You have to be open to ideas from
different parts of the company, from different parts of the world. The biggest sources of
opportunity are collaboration and partnership. And today, with digital communication,
there is more of that everywhere. We need to expose ourselves to that as a matter of
doing business.”
Social Media Policy
Nike, Inc creates a culture of innovation. The company’s focus is to create
products, services and experiences for all athletes and individuals. In today’s
world, social media is a daily part of our lives. Social media is crucial in ensuring
the success of a company, it allows us to spread messages, communicate,
interact and connect.
Social Media Assessment
Nike uses social media to create a lifestyle and sense of community among fans. Social
media is powerful for brands such as Nike because it creates two-way interactions between
fans and brands. Nike optimizes this capability and dominates social media by creating a
sense of community and connection with its fans
Strategies:
1. Increase the amount of interactive graphics, videos, and images we
publish/share
2. Improve conversion rates by increasing visitor loyalty
Social Media Objectives
The focus will be to support the company’s brand by driving more visitors to our website
and social media platforms by creating interactive and engaging content.
1. In order to increase engagement, there will be an increase the amount of interactive

graphics, videos, and images they publish/share.
a. Increase amount of new followers on Twitter and Instagram by 35% in 6 months
b. Increase use of promotional videos on Twitter and Instagram
c. Create live stories on Instagram
2. This will help Improve conversion rates by increasing visitor loyalty.
a. Increase online sales by 20% in 6 months
b. Provide promotional codes via social media
c. Increase user generated content via online giveaways
Social Media Objectives
Key Message
● To bring innovation and inspiration to all customers

● Motivate everyone to stay fit and be comfortable
● Sell high-quality, affordable shoes to everyone
KPIs:
● Number of unique visitors on Twitter, Instagram, Facebook

● Number of loyal customers on website
● Number of video and photo post on all social media
platforms
● Number of followers on Twitter and Instagram
Social Media Audit
The following is an audit of Nike,Inc. social media presence to date (April 2021). It includes an assessment of all social
networks, web traffic, audience demographics, and a competitor analysis.
Social URL Follower Avg. Weekly Avg.

Network Count Activity Engage
ment
Activity
Twitter https://twitter.co 8.4M 2 post/week 30.8%

m/Nike
Facebook https://www.face 34M 3 post/week 10%

book.com/nike
Instagram https://www.insta 141M 1 post/week 32%

gram.com/nike/
YouTube https://www.yout 1.6M 3 post/week 34%

ube.com/user/nik
e
Strategies and Tools
Paid
● Pay for advertisement on Instagram and Facebook every Tuesday and

Thursday
● Post must reach a 40% engagement rate including comments and shares
Owned
● Encourage the adoption of the Hashtag #justdoit by the target audience

every Monday
● Provide motivation to all followers using the hashtag #justdoit
● Promote the hashtag in stores when customers make a purchase
Earned
● Monitor the use of any Nike related hashtag and reply to users on Twitter,
Instagram and Facebook
● Create live twitter chats to encourage followers to interact with the
Measurement and Reporting Results
Social Network Data Findings:
● By increasing the amount of post on all of our social media accounts, produced more interactive
content and replying to our target audience we have increased all of our engagement,following and
customer loyalty across all social media platforms.
#JustDoit Hashtag:
● The hashtag was used over 50,000 over the last six months every Monday. It’s successfully being
used on all social media platforms not just Twitter.
Qualitative KPIs:
● Positive sentiment comes from innovative, interactive post.
● Negative sentiment comes from unhappy customers who find that shoes are out of stock.
Proposed Action Items:
● Continue to post frequently on all channels

● Encourage the use of the #justdoit hashtag
● Increase innovate create post
Conclusion
About three-quarters of Internet users are members of at least one
social network. Using any of these social networks Nike’s
advertisers can reach users who are interested in their products.
Each post that is shared will be introduced to a new network of
individuals, which can lead them to becoming potential customers,
and the more people who know about your business, the better.
Thank YOU

SMM of NIKE (Updated)

Uploaded by

Copyright:

Available Formats

SMM of NIKE (Updated)

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

SMM of NIKE (Updated)

Uploaded by

Copyright:

Available Formats

Nike,Inc.

Social Media Marketing

1. In order to increase engagement, there will be an increase the amount of interactive

● To bring innovation and inspiration to all customers

● Number of unique visitors on Twitter, Instagram, Facebook

Social URL Follower Avg. Weekly Avg.

Twitter https://twitter.co 8.4M 2 post/week 30.8%

Facebook https://www.face 34M 3 post/week 10%

Instagram https://www.insta 141M 1 post/week 32%

YouTube https://www.yout 1.6M 3 post/week 34%

● Pay for advertisement on Instagram and Facebook every Tuesday and

● Encourage the adoption of the Hashtag #justdoit by the target audience

● Continue to post frequently on all channels

You might also like