Evolve Brands: The Factory at Work

Evolve Brands
the marketing factory @ work

The Mission & Value Systems
The Evolve Factory is a People centric organization which would produce customer need-
based mechanisms in delivering - Unique Technology based Marketing Solutions.
The Factory practices Imagination, Innovation with focus on effective Implementation.
We would propagate Trust, Honesty and Confidence into every aspect of our interaction.
Office Network with Execution Footprint
Home Offices :
New Delhi
Branch Office:
Mumbai
Branch Office :
Branch Office : Chennai
Bangalore
The Architects
Professionally funded by Experienced Professionals with Domain Expertise in Marketing Processes & Strategy
Ex-CEO - Zee Tele films Ltd,

Founder CEO ESPN-Star Sports
Deputy Director General- Doordarshan-Started DD Metro Channel
Ex- IAS Officer
R . K. Singh
Chairman
COO- Gotocustomer Services Pvt. Ltd.

Vice President – Databases & Marketing, Infovision Solutions Pvt.ltd
Head Database & Response Management, Result:McCann
Systems Manager, Triburg Group
Software Consultant, Canadian High Commission K. J. Singh,
Co-Founder & CEO
Head-Loyalty & Relationship Marketing, Gotocustomer Services Pvt. Ltd.

Regional Head, Baazee.com
Head- Cataloging, Multiple Zones India Pvt .Ltd
Sales Specialist for Special Product Portfolios, Indian Express
Harish Motwani
Co-Founder & Director Head of Corporate Education Sales , Brilliant Computer Center
Integrated Production Lines
Response-led Promo Marketing Contact Center Solutions

Direct Marketing
Loyalty Database Management Relationship Marketing
Event Services Trade Programs CRM Consulting

The Factory Produces for…
MEDIA & INTERNET
PR & CONSULTANCY
IT & TELECOM
FINANCIAL
FMCG
AUTOMOBILES
CONSUMER DURABLES
ENGINEERING & INDUSTRIAL
TRAINING
RETAIL
OTHERS
Our Experience
Our Experience
Our Experience
Our Experience
Our Experience

Our Experience
Our Experience
Our Experience
Some Retained Engagement Experiences…
Our Current Experience on Channel Loyalty
Existing Relationship Programs Managed
Some Case Studies…
Goals Employee Loyalty: Internal Employee Loyalty –
Evolve Brands
 Strives to Establish a Sound & Performing Workforce

 Emphasizes on Reward for Incremental Effort Put
 Multi-nodal Evaluation plan
 Has Rewards for all attributes at work
 360 Degrees Evaluation by Superiors & peers
 Employee Gets Rated on multiple parameters
 Administrative
 Attendance & Discipline
 Managing habitat
 Cost Efficiency
 Personality
 Dress upkeep & Etiquettes at Work
 Administrative
 Team Work & Leadership
 Reliability & Interpersonal Skills
 Job Performance
 Taking initiatives & Self Decisions
 Time Management
 Crisis Management & Work Efficiency
Seagate Premier Partner Program
To Service and motivate a flourishing multi-tier IT Channel

 Indian IT Industry’s leading Premium program for the Channel
 Largest Channel Management Program for Seagate in Asia Pacific
 Nearly 2 years of Management at Evolve
 Over 650 Trade Partners participate in Multi-Tier Model
 360 Degrees approach
 Encompasses
 Purchase Reporting in 3 tier-Model
 Purchase Tracking and Intelligence
 Dictating Product mix Models
 Tele based Channel Support
 Provision of Marketing Fulfillment Services
 Introduction & Implementation of New Trade Offers
 Managing Personal Relationship Portfolio
 Analyzing and Creating Critical Information on Regional Product Movement & Product
mix
 Rewards Redemption – Sourcing, Delivery and Logistics ~ USD 1 Million Annually
Super Sitare Trade Relationship Program
JK COPIER
To identify, innovate & market a Paper Brand and maintain No. 1 positioning in Trade
 JK Paper – India’s No. 2 Paper Manufacturer
 Program mounted on JK COPIER, India’s No. 1 Copier Paper Brand
 Only Kind of Program in Paper Trade/Channel
 Over 1200 Trade Partners participating from Pan-India geography
 Encompasses
 Purchase Reporting & Tracking
 Planning to Dictate Product mix Models
 Tele based Channel Support-Inbound and Outbound
 Information and Provision of Marketing Fulfillment Services
 Introduction & Implementation of New Trade Offers to boost Sales in sagging periods
 Rewards Redemption thru a Reward Catalog – Sourcing, Delivery and Logistics ~ USD
0.5 million
Super Stars Relationship Program
To innovatively market to the Secondary trade Channel and thereby induce Loyalty
 Britannia India’s No. 1 Biscuit Brand: Rated as Super Brand for 2 consecutive years
 Program mounted on 32 of 60 SKUs Marketed by Brand in Tamil Nadu
 Tamil Nadu has over 22% contribution in Britannia’s Volume in India
 Only Kind of Program in Foods Industry
 Nearly 6 months of Management at Evolve
 Over 1500 Secondary Trade Partners from Tamil Nadu
 360 Degrees approach once again
 Encompasses
 Tele based Channel Support-Inbound and Outbound from Chennai Office
 Rewards Redemption – Sourcing, Delivery and Logistics ~ USD 0.5 million Annually
Super Sitare Trade Relationship Program
JK COPIER
To identify, innovate & market a Paper Brand and maintain No. 1 positioning in Trade
 JK Paper – India’s No. 2 Paper Manufacturer
 Program mounted on JK COPIER, India’s No. 1 Copier Paper Brand
 Only Kind of Program in Paper Trade/Channel
 Over 1200 Trade Partners participating from Pan-India geography
 Encompasses
 Tele based Channel Support-Inbound and Outbound
 Information and Provision of Marketing Fulfillment Services
 Rewards Redemption thru a Reward Catalog – Sourcing, Delivery and Logistics ~ USD
0.5 million
CRM and Database Management for Dominos
To effectively manage the Customer behavioral pattern and create marketing

programs
 Dominos – India’s largest International Pizza chain

 Program implementation Pan India
 Cleaning, Deduping and Propering of Customer base along with Corporate
information
 With database of 12L Unique Customers and 70L+ transactional database (take
away orders only)
 Identification of Customers based on Recency, Frequency and Monetary
 Mapping of customers based on Products, Timings, family size, Pizza size
 Generation of customers pan India for Loyalty Program
 Different option of communications – SMS, Phone, Email, Direct Mailers
Thank You!
KJ Singh
Co-founder & CEO
E-mail: kjs@evolvebrands.com Mobile: 9350881456, 9899234156
Web presence: www.evolvebrands.com

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Evolve Brands

the marketing factory @ work

The Factory practices Imagination, Innovation with focus on effective Implementation.

Ex-CEO - Zee Tele films Ltd,

COO- Gotocustomer Services Pvt. Ltd.

Head-Loyalty & Relationship Marketing, Gotocustomer Services Pvt. Ltd.

Response-led Promo Marketing Contact Center Solutions

Loyalty Database Management Relationship Marketing

Event Services Trade Programs CRM Consulting

 Strives to Establish a Sound & Performing Workforce

To Service and motivate a flourishing multi-tier IT Channel

To effectively manage the Customer behavioral pattern and create marketing

 Dominos – India’s largest International Pizza chain

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