Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 58 views

    NIKE

    Uploaded by

    Rimsha Hanif
    Nike originated as Blue Ribbon Sports in 1967 and is now a leading athletic footwear and apparel company. It targets various market segments including women, young athletes, and runners. Nike positions itself as high-end, customer-loyal, and quality. It segments markets based on geography, demographics, psychographics, and behavior. While Nike is a global brand with strong marketing, it faces threats like counterfeits and lawsuits. It sees opportunities in new regions, fashion footwear, e-commerce, and more customer targets.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    NIKE

    Uploaded by

    Rimsha Hanif
    58 views16 pages
    Nike originated as Blue Ribbon Sports in 1967 and is now a leading athletic footwear and apparel company. It targets various market segments including women, young athletes, and runners. Nike positions itself as high-end, customer-loyal, and quality. It segments markets based on geography, demographics, psychographics, and behavior. While Nike is a global brand with strong marketing, it faces threats like counterfeits and lawsuits. It sees opportunities in new regions, fashion footwear, e-commerce, and more customer targets.

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Nike originated as Blue Ribbon Sports in 1967 and is now a leading athletic footwear and apparel company. It targets various market segments including women, young athletes, and runners. Nike positions itself as high-end, customer-loyal, and quality. It segments markets based on geography, demographics, psychographics, and behavior. While Nike is a global brand with strong marketing, it faces threats like counterfeits and lawsuits. It sees opportunities in new regions, fashion footwear, e-commerce, and more customer targets.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    58 views16 pages

    NIKE

    Uploaded by

    Rimsha Hanif
    Nike originated as Blue Ribbon Sports in 1967 and is now a leading athletic footwear and apparel company. It targets various market segments including women, young athletes, and runners. Nike positions itself as high-end, customer-loyal, and quality. It segments markets based on geography, demographics, psychographics, and behavior. While Nike is a global brand with strong marketing, it faces threats like counterfeits and lawsuits. It sees opportunities in new regions, fashion footwear, e-commerce, and more customer targets.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 16

    Group members

    • Iqra Tabassum 4726-FMS/BBA/F16


    • Rabia Babar 1384-FMS/BBA/F19
    • Rimsha Hanif 1395-FMS/BBA/F19
    • Aqsa Mukhtar
    • Eman Saeed
    MARKET SEGMENTATION
    When did Nike originate
    Nike originally known as a Blue Ribbon spots was started by
    Phil knight and Bill Bowerman in 1967

    • Most prefer footwear company for athletes

    With the passage of time Nike extend its products line.

    • Nike has achieved annual growth rate of 11% with the Clothing
    period of 5 year
    Equipment
    for supports

    Socks,
    digital
    devices ,
    eyewear
    Vision

    To bring inspiration and innovation to every athletes in


    the world.

    Mission

    Do everything possible to expand human potential.


    STP process

    Segmentation Positioning

    Targeting
     Targeting:

    Nike is evaluate each market segment which is more attractive and the select the
    segments to serve

    Women: release new couture style


    collection with offbeat items

    Young athletes : get young athletes to


    wear its product through sponsorship with
    local leagues, clubs and federation

    Runners: introduce a new running shoes


    ,lunar tempoto compete with other brands
     Positioning

    Nike has positioned itself in the mind of


    customers as
    High-
    end

    design
    Customer Value
    for
    loyalty money

    quality
     Segmentation:

    • Age
    • Income
    • Region • Gender
    • Climate generation
    • Density
    Geographic Demographic
    segmentation segmentation

    Psychographic Behavioral
    segmentation segmentation

    • Social class • Benefits


    • Lifestyle • User status
    • Loyal status
    • Motivation
    • occasion
    • personality
    S W O T

    Analyses
    Nike strength – internal strength factor

    • Global brand
    • Huge customer base
    • Aimed for sustainability
    • Side brand
    • Low manufacturing cost
    • Superior marketing capabilities

    Nike weakness-internal strategic factors

    • Poor Laboure condition in foreign countries


    • Retailers have strange hold
    • Pending debts
    • Lawsuit
    • Depending on US market
    • Sexual harassment
    Nike threats – external strategies factors

    • Counterfeit Product
    • Increase competitive pressure
    • Marketing budget pressure

    Opportunities

    • Strive to penetrate the new region that


    have high rate of growth
    • New production line for fashionable
    footwear
    • E-commerce selling
    • Increase their target customers
    Future Dreams

     Nike expects to increase its future


    orders for delivery.
     Nike will continue to focus their
    resources on those investments that
    drives profitable growth
     The company announced plans to
    grow the Nike brand in all six of its
    geographies
    Gap

     A gap can be defined as a brand that has a product which have


    same features over the other brands but with a distinguished
    characteristics.
     For Example Nike must differentiate their product from their
    competitors so that they can grab their customers toward their
    products. This is basically the Gap for the Nike which it can
    fulfil to differentiate from their competitor Products.
    Conclusion

    Nike aims to bring inspiration and innovation athletes


    in the world, and it consider everybody to be an athlete
    as a high-profile industry leading sports company.
    Nike sustained its position as the top sports brand and
    56th brand across the universe proving that their
    initiatives did work

    You might also like