The document discusses the effect of digital marketing on small businesses. It begins by defining digital marketing and highlighting its importance due to increased reach compared to traditional media. Examples of digital marketing tools for small businesses include Facebook, Twitter, search engine optimization (SEO), and QR codes. The benefits of digital marketing for small businesses are that it allows them to connect with customers online, build an online community through shared content, and increase brand awareness - which large, well-known businesses may not need. Overall, digital marketing provides small businesses cost-effective ways to target customers locally and increase sales.
The document discusses the effect of digital marketing on small businesses. It begins by defining digital marketing and highlighting its importance due to increased reach compared to traditional media. Examples of digital marketing tools for small businesses include Facebook, Twitter, search engine optimization (SEO), and QR codes. The benefits of digital marketing for small businesses are that it allows them to connect with customers online, build an online community through shared content, and increase brand awareness - which large, well-known businesses may not need. Overall, digital marketing provides small businesses cost-effective ways to target customers locally and increase sales.
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this is a presentation on effect of digital marketing on small business
The document discusses the effect of digital marketing on small businesses. It begins by defining digital marketing and highlighting its importance due to increased reach compared to traditional media. Examples of digital marketing tools for small businesses include Facebook, Twitter, search engine optimization (SEO), and QR codes. The benefits of digital marketing for small businesses are that it allows them to connect with customers online, build an online community through shared content, and increase brand awareness - which large, well-known businesses may not need. Overall, digital marketing provides small businesses cost-effective ways to target customers locally and increase sales.
The document discusses the effect of digital marketing on small businesses. It begins by defining digital marketing and highlighting its importance due to increased reach compared to traditional media. Examples of digital marketing tools for small businesses include Facebook, Twitter, search engine optimization (SEO), and QR codes. The benefits of digital marketing for small businesses are that it allows them to connect with customers online, build an online community through shared content, and increase brand awareness - which large, well-known businesses may not need. Overall, digital marketing provides small businesses cost-effective ways to target customers locally and increase sales.
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APEEJAY SATYA UNIVERSITY
Name: Sakshi Yadav
Enrollment no.: ASU2020010200094 Course: BBA(HR) Subject: Personality development and interpersonal skills Subject code: MSPD255 Submitted to: Ms. Archi Garg Effect of Digital marketing on small business INDEX
S.NO. TOPIC
1. What is digital marketing
2. Importance of digital marketing
3. Examples of digital marketing
. 4. Benefits of digital marketing
5. Effect of digital marketing on small business
What is digital market ? 1. Digital market has a brilliant definition of what digital marketing is. It is “the market of products or services using digital channels to reach consumers”. 2. Digital marketing is not just social media and not just over the internet. Digital marketing is an umbrella term for all marketing in a digital format, whether that is through the internet, mobile phone, or other digital displays. THE IMPORTANCE OF DIGITAL MARKETING Digital marketing has grown exponentially in the past few years. This is largely in part to the advances in technology. You are never far away from the internet. It’s only not on your computer or laptop but your phone, your game system, your television, now even your watch online advertisement reach us just about anyone. The importance of digital marketing is reach when you get yourself out there. It’s more exposure than traditional media in most instances. To put in context, if you put your advertisement in the local newspaper, it’ll be seen by people in your town, but maybe not the next town over. Same with a billboard. However, if you use SEO or maybe boots a Facebook post it’ll be seen by people perhaps all over your state. Tradational media is limited in lots of ways. Even a television commercial is limited in that it usually can only be seen at certain time as opposed to an online video which can be seen at any time. DIGITAL MARKETING EXAMPLES Facebook :- An easy way to build a community, ask for feedback, and get the conversation going. TWITTER :-Great for getting information out there whether it’s a new product or service, an upcoming event, discounts, or any change to your hours. SEO:- Using places like Yelp, Google+, and Bing Places can help with your search engine while getting some advertisement. Time and cost effective! QR Code:- Offline digital marketing creates a QR code that leads to your website of choice. Your Facebook page, Twitter account, website. Create one and display in your store. Benefits of Digital marketing in general
Digital marketing, much like normal marketing has one undeniable purpose. To increase sales. Everything that digital marketing achives, which we’ll get into that in just a second, is done so to try to make that conversion from fan to customer. Digital marketing’s many Benefits:- Increased SEO 9 SEARCH ENGINE OPTIIZATION ) Connect with customers and fans online Ability to analyze and adapt to trend by studying the data that comes from digital marketing Building an online community through your shared content Benefits of Digital Marketing on small Businesses Small business benefits from digital marketing in a lot of the same ways that the large corporations do, but they’re not always the same. Small business don’t necessarily have the tools, the means, or even a reason to analyze big data to determine trends. Large countrywide or worldwide business do not typically have trouble with brand awareness. They’re typically well known. Small business are not. Small business greatly benefit from social media’s ability to create a following for yourself. The content you put there can attract the attention of people in your area. Targeted marketing for a radius around your business is a big help.
