Module # 6 Receive and Handle Guest Concerns
Module # 6 Receive and Handle Guest Concerns
Module # 6 Receive and Handle Guest Concerns
CUSTOMER COMPLAINTS
Slide 1
Subject Elements
This unit comprises four Elements:
Identify and analyse the complaint
Respond to complaints
Determine and agree upon appropriate
action to resolve complaint
Refer complaints
Slide 2
Assessment
Assessment for this unit may include:
Oral questions
Written questions
Work projects
Workplace observation of practical skills
Practical exercises
Formal report from supervisor
Slide 3
Element 1:
Identify and analyse
the complaint
Slide 4
Identify and analyse the complaint
Performance Criteria for this Element are:
Receive and accurately record a verbal complaint
using active listening and empathy techniques
Identify through appropriate communication techniques
the exact nature of the customer’s complaint
Maintain register or complaint file/s in
accordance with the requirements of the
enterprise’s information system
Slide 5
Complaints
Regardless of how well a business operates, problems will
occur.
Slide 6
Complaints
Regardless of the complaint they must be:
Identified
Addressed in a timely manner
Resolved hopefully to the satisfaction of both the
organisation and customer
Slide 7
Complaints
Quite often complaints arise when the customer’s:
Needs
Wishes
Expectations
Slide 8
Customer needs, wishes and
expectations
Common problems in relation to customer service
revolve around the concepts of customer needs,
wishes and expectations
Customer service centres around an organisation’s
ability to meet or exceed customer needs, wishes and
expectations
Slide 9
Customer needs
Needs
Slide 10
Customer needs
Generic customer needs
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Customer needs
Generic customer needs
Value for money
‘Offering’ reflecting what was advertised
Expectations met or exceeded
To feel respected
To feel welcomed
To be served by friendly staff
Slide 12
Customer needs
Generic customer needs
To be dealt with in a prompt and courteous manner
To receive assistance when necessary
To be in comfortable, clean surroundings
To feel remembered and recognised
To be heard and understood
Slide 13
Customer needs
Specific target market needs
Business:
Computer and internet access
Newspapers
Executive lounges
Laundry services
Business and news channels
Slide 14
Customer needs
Specific target market needs
Women:
Hairdryers
Larger mirrors
Healthier food options
Specific bathroom amenities
Fashion magazines
Bath
Slide 15
Customer needs
Family:
Interconnecting rooms
All inclusive packages
Entertainment options
Child care facilities & Children’s television programs
Handicapped facilities &/or disabled toilets
Safety
Slide 16
Customer needs
Specific target market needs
Leisure:
Cheaper rates
Local attractions
Concierge services
Activities
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Customer needs
Specific target market needs
Elderly:
Single beds
Medical facilities
Suitable food options
Cheaper rates
Slide 18
Customer needs
Specific target market needs
Groups:
Need for large allocation of rooms
Cheap rates
Meeting rooms
Specialised menus
Bus access and parking
Slide 19
Customer wishes
Wishes
Slide 20
Customer expectations
Customers have perceived expectations of what level of
service they expect when visiting a venue:
Where do expectations come from?
Slide 21
Customer expectations
Origins of customer expectations
The company’s image or reputation in the market
Past visits
Advertisements and promotional messages
Competing hotels
Industry standards
Comments from family, friends
and colleagues
Price charged for the offering
Slide 22
Complaints
As mentioned, complaints arise when customers’
needs, wishes or expectations are not met
Complaints are a common part of any organisation
It is unrealistic to think that everyone will be happy,
every day
Slide 23
Complaints
Keys to handling complaints
Slide 24
Complaints
Types of complaints
Rude staff and management
Difficult or demanding customers
Lack of service, or poor, service
Expectations not being met
Dissatisfaction with the accommodation
Services are poor
Slide 25
Complaints
Types of complaints
Unhygienic conditions
Low comfort levels
Rowdy and unacceptable behaviour
displayed by other customers
A mistake with an account
Error in the reservation or booking
Special requests not being adhered to
Slide 26
Complaints
Types of complaints
Limited or no rooms/tables available
Requirement to guarantee a reservation
Inflexibility in methods of payment
Hidden charges
Ejection from the premises
Slide 27
Complaints
Warning signs of a complaint
Slide 28
Complaints
Warning signs of a complaint
Slide 29
Complaints
Warning signs of a complaint
Common actions a guest may make when about to
complain includes:
Look angry or aggressive
Appear flustered or frustrated
Display contorted facial expressions
Glance around as if seeking assistance
Physically touch another guest or colleague
Become too loud
Become argumentative
Slide 30
Complaints
Delivery of complaints
Slide 31
Complaints
Deal with complaints sensitively, courteously and
discreetly
Slide 32
Complaints
Being sensitive
Slide 33
Complaints
Being courteous
Slide 34
Complaints
Being discreet
Slide 35
Handling complaints
Handling complaints
What, in your opinion is the best way to handle
complaints?
What would you do first?
Slide 36
Greeting the customer
Handling complaints
Greet them
Identify yourself
Identify who the guest is
Thank them for bringing the complaint
to their attention
Slide 37
Greeting the customer
Handling complaints
Offer assistance in trying to find a suitable solution to
their complaint
Take the person to a suitable location
Depending on the situation, you may wish to offer them
a refreshment
Slide 38
Use effective communication
Once we have greeted the customer, one of the most
important aspects of handling customer complaints
effectively is through the use of effective communication:
What ways do we communicate with each other?
Slide 39
Use effective communication
Communication skills
Slide 40
Use effective communication
Communication skills – verbal
Listening
Questioning
Speaking
Slide 41
Use effective communication
Communication skills – non-verbal
Facial expressions
Eye contact
Gestures
Posture
Slide 42
Use effective communication
Interpersonal skills
Slide 43
Verbal communication
Listening
Slide 44
Verbal communication
Questioning
Slide 45
Verbal communication
Types of questions
Closed questions:
Asking closed questions clarifies or confirms
information
Simple ‘Yes” or “No” answer
Open questions:
Asking open questions is often used to
gain more information
Slide 46
Verbal communication
Questioning techniques
Slide 47
Non verbal communication
Observing customer’s body language
Slide 48
Non verbal communication
Transmitting body language
Slide 49
Recording complaint details
Write information
Slide 50
Recording complaint details
Repeat information
Slide 51
Recording complaint details
Repeat information
Slide 52
Speaking
Now that we have listened and asked questions to
identify the aspects of the complaint it is now time to
work towards finding an acceptable solution
It is now our time to speak and to start the process
towards reaching a solution to the complaint
Slide 53
Speaking
The effectiveness of our communication will be influenced
by various elements of our speech.
Slide 54
Speaking
Stay calm and positive
Slide 55
Speaking
Apologise for problem and inconvenience
Slide 56
Clarify details of the complaint
Defining the complaint
Slide 57
Clarify details of the complaint
Defining the complaint
Names of those involved
Details of times, dates, figures, amounts
Identification of exact service or products that failed
The factual details
Actions or inactions taken (or not taken)
by staff or other people
Slide 58
Agree on details of the complaint
Agree on the nature and details of the complaint
Repeat back to the person what they have told you
Elicit additional information and clarification
Obtain assurance that what they have told you
constitutes the entire complaint
Confirm they are genuinely seeking a solution to what
has been described
Slide 59
Handling alcohol related complaints
Whilst most complaints are not influenced by alcohol, it is
important to handle these situations, when they arise, in a
professional manner:
Why is handling complaints involving alcohol different?
How do you handle these situations?
Slide 60
Handling alcohol related complaints
Tips for handling alcohol related complaints
Identify situations where problems may arise as early
as possible
Try to involve the customer by providing options
Treat the customer professionally
Don’t touch the customer, where possible
Take action as early as possible
Follow all house policies, rules and regulations
Slide 61
Keeping written documentation
Whenever a complaint is received it is common policy for
many hospitality establishments to keep a written record of
it:
What are the benefits of keeping a written record of
information?
Slide 62
Keeping written documentation
Benefits of written documentation
Establishes a clear record of facts relating to a
complaint
Identifies any communication or action taken place to
date
Keeps facts of a complaint accurate and impartial
Is helpful for additional internal and external
parties who may later become involved in
the complaint resolution process
Slide 63
Keeping written documentation
Benefits of written documentation
Can be used as a reference for similar complaints in
the future
Acts as an evidence source if additional costs are
incurred
Acts as a tool to identify common problems which are
to be investigated
Generates a pool of ‘guest preferences’ which can be
used in the future to avoid further complaints
Slide 64
Keeping written documentation
Complete any necessary documentation accurately
Slide 65
Keeping written documentation
Complete any necessary documentation accurately
Slide 66
Element 2:
Respond to complaints
Slide 67
Respond to complaints
Performance Criteria for this Element are:
Process complaints in accordance with organisational
standards, policies and procedures
Obtain and review documentation in
relation to complaints
Maintain register of complaints/disputes
Slide 68
Processing complaints
Once complaints have been received, agreed and
documented it is now time to:
Process the complaint
Hopefully find a solution
That is of benefit to both the customer and the
organisation
Slide 69
Processing complaints considerations
Organisational standards, policies and procedures
Slide 70
Processing complaints considerations
Code of ethics
Slide 71
Processing complaints considerations
Code of ethics
Slide 72
Processing complaints considerations
Code of ethics
Slide 73
Processing complaints considerations
Quality systems, standards and guidelines
Slide 74
Processing complaints considerations
Scope of authority
All staff are under a legal obligation to only act within their
specifically assigned scope of authority, relating to:
Their ability to act on behalf of the venue
Their authority to spend money on behalf of the venue
Their authority to act in given situations
Slide 75
Processing complaints considerations
Complaints procedures
Slide 76
Processing complaints considerations
Complaints procedures
How complaints can be lodged
Who can handle the complaints
Timelines for handling complaints
Timelines and documents to be completed
Reporting process
Level of authority
Steps to follow if complaint process
or decision is not satisfactory
Slide 77
Processing complaints considerations
Third party documents
Slide 78
Review documents/evidence
One of the key requirements of any investigatory activity in
relation to a customer complaint is to collect evidence of
problems that have lead to the complaint itself:
Why is it important to collect and review evidence?
Slide 79
Review documents/evidence
Purpose of collecting evidence
Helps to identify:
Truth behind a complaint
Extent of the complaint
Cause of the problem
Who is responsible
Level of liability
Areas for improvement in the future
Slide 80
Review documents/evidence
Identify sources of problems
Where complaints take place, there must be a reason
why a specific problem has taken place
We need to identify the source of problems
Slide 81
Review documents/evidence
Identify sources of problems
Slide 82
Review documents/evidence
Identify sources of problems
Employee qualities:
Problems may stem from the employee themselves
and can include:
Slide 83
Review documents/evidence
Identify sources of problems
Employee qualities:
Person may have personal problems
Person cannot handle stressful situations
Physical problems, such as lack of energy, restricted
movement, pain or illness
Slide 84
Review documents/evidence
Identify sources of problems
Organisational sources:
Limited training
Lack of supervision, direction, instruction or
explanation by management
Ineffective rostering of staff
Bad physical work environment and
unsafe conditions
Ineffective work processes
Faulty equipment or power cuts
Slide 85
Review documents/evidence
Identify sources of problems
Customer sources
Slide 86
Collect documents/evidence
Collecting evidence relating to the complaint
Slide 87
Update register of complaints
During the evidence collection process, any new
information should be updated in the complaint file:
Why is this important?
What information should be recorded?
Slide 88
Update register of complaints
Information to contain in file
Details of the person making complaint
Details of the complaint
Chronological order of events
Summary of discussions or activities taken
Record of person’s involved
Evidence collected
Recommendations
Slide 89
Element 3:
Determine and agree
upon appropriate action
to resolve complaint
Slide 90
Determine and agree upon appropriate
action to resolve complaint
Performance Criteria for this Element are:
Identify and review options to resolve procedures and
guidelines
Agree and confirm action to resolve the
complaint with the customer
Demonstrate a commitment to the
customer to resolve the complaint
Inform customer of outcome of
investigation of complaint
Slide 91
Identify and review options to
resolve the complaint
Now is the time to discuss and identify a possible
solution to the problem
Most complaints can be effectively resolved by more
than one solution
Slide 92
Identify and review options to
resolve the complaint
Your aim must be to find a resolution that is:
Quick, easy and practical to implement
Satisfies those involved
Meets the limitations imposed on you by the law and
organisational requirements.
Satisfies both customer and organisation
Slide 93
Determining possible solutions
Possible options
What the customer wants
Taking into account all points of view
Organisational policies
Pre-programmed decisions
Non-programmed decisions
Slide 94
Determining possible solutions
What the customer wants
One easy way to find out how to resolve the complaint
is to encouraging the customer to identify what will
solve the issue
Quite often all they may seek is an apology or a
resolution is easier than what the manager was
expecting
Slide 95
Determining possible solutions
Taking into account all points of view
When dealing with a customer compliant it is important
to consider the points of view of all parties involved
Slide 96
Determining possible solutions
Organisation policies
Slide 97
Determining possible solutions
Organisation policies
These policies may address issues such as:
Who should deal with problems, complaints at different
levels
When management or security staff should be involved
The limits of scopes of authority
Situations under which the property will
not try to resolve a conflict regardless of
what the customer may allege
Documentation for completion
Staff training required
Slide 98
Determining possible solutions
Pre-programmed decisions
Pre-programmed decisions are where a set policy or
procedure is used to resolve an identified complaint
Many establishments use pre-programmed decisions
to assist with complaint resolution
A pre-programmed decision is a decision that
has been thought about and put in place to
act as a standard establishment response to
a given set of circumstances
Slide 99
Determining possible solutions
Pre-programmed decisions
Designed for common problems
Provide consistency in decisions made
Saves staff having to determine what action they
should take
Slide 100
Determining possible solutions
Non-programmed decisions
Slide 101
Determining possible solutions
Non-programmed decisions
Slide 102
Agree on solution
Once all possible solutions have been placed on the
table for consideration, there needs to be a concerted
effort to find a mutually agreed solution
Slide 103
Agree on solution
Constraints when reaching solution
Costs and budgets
Written policies
Availability
Organisational constraints
Legal constraints
Slide 104
Agree on solution
Define agreed solution
Slide 105
Agree on solution
Define agreed solution
Slide 106
Resolve the complaint
Demonstrate a commitment to resolve the complaint
Now that agreement has been reached it must be
actioned
This should be done as soon as possible and must be
exactly in accordance with the agreement that had
been reached
Slide 107
Resolve the complaint
Demonstrate a commitment to resolve the complaint
Slide 108
Resolve the complaint
Delegated resolution to another person
Slide 109
Resolve the complaint
Inform customer of outcome of investigation of
complaint
Inform customer of outcome
Keep customer informed
Follow up with customer
Slide 110
Investigate complaint
Reasons for undertaking investigatory activities are to:
Identify problem
Ascertain the causes of the problem
Seek remedies to reduce it
Slide 111
Investigate complaint
Some complaints that may NOT require investigation
include:
Human error
Cultural or language misunderstanding
Communication error
Problem with machinery
Simple procedural error
Uncontrollable event
Something out of the control of
the organization
Slide 112
Investigate complaint
Some complaints requiring investigation include:
Those occurring on a regular basis
Those of a serious nature
Those which can be improved
Those which can be solved through
training
Slide 113
Element 4:
Refer complaints
Slide 114
Refer complaints
Performance Criteria for this Element are:
Identify complaints that require referral to other
personnel or external bodies
Refer complaint to appropriate personnel for follow-up
in accordance with individual level of responsibility
Forward all necessary documentation including
investigation reports to appropriate personnel
Refer escalated complaints which cannot
be resolved to an appropriate person
Slide 115
Identify complaints for referral
Whilst most complaints can be handled by individual staff
members or managers within their scope of authority, at
times complaints may need to be referred to executive
management or external bodies:
What complaints are commonly referred?
Slide 116
Identify complaints for referral
Common complaints for referral
Slide 117
Refer complaint to appropriate
person
When it has been determined that a complaint needs to be
referred to another person it must be done so in a timely
manner:
Who is the appropriate person?
Slide 118
Refer complaint to appropriate
person
Appropriate internal persons
Slide 119
Refer complaint to appropriate
person
Appropriate internal persons when handling intoxicated
patrons
It must be remembered, that the health and safety of staff
and customers is the primary objective when handling
complaints, especially instances involving intoxication
As a staff member, it is not a requirement for you to place
yourself in harm’s way if you feel you cannot handle the
situation
Slide 120
Refer complaint to appropriate
person
Appropriate internal persons when handling
intoxicated patrons
Supervisor/Management
Security
DJ
Slide 121
Refer complaint to appropriate
person
Appropriate external persons
Police
Fire
Ambulance
Security company
Slide 122
Refer complaint to appropriate
person
Reaching suitable external assistance
Slide 123
Forward documentation
Forward all necessary documentation including
investigation reports to appropriate personnel
By having accurate and completed records and
evidence, it helps them to gain an understanding of all
aspects of the matter in a more effective manner
Slide 124
Forward documentation
Follow up with appropriate personnel
Whilst handing of written documentation and evidence
is a great way to provide assistance to those to whom
responsibility has been given for undertaking further
activity, it is also worthwhile to meet with them
personally to conduct a handover
Slide 125
Forward documentation
Follow up with appropriate personnel
Benefits of conducting a personal handover include:
Background information can be summarised
Key points can be highlighted
A first hand account of activities can be explained,
including reasoning for specific actions
Sensitive or confidential information can
be identified and explained
Any queries can be clarified
Any further information or questions that
others may have can be answered
Slide 126
An escalated complaint
Types of escalated complains
The organisational policies specifically call for the
complaint to be handled by management or some other
nominated person
Every genuine effort on your part to resolve the issue
has been unsuccessful
Physical confrontation is likely
Customer is swearing, making threats
or drawing substantial attention to themselves
Slide 127
An escalated complaint
Types of escalated complains
The customer is alleging impropriety, dishonesty or
other fraudulent activity on behalf of a staff member
Customer intends taking legal action
Customer intends referring the complaint
to the authorities
Customer intends taking the issue to
the media
Slide 128
Summary
Whilst customer complaints are often seen in a negative
light, they can be an opportunity to turn an unfortunate
situation into a positive learning experience.
Slide 129
Revision and Assessments
It is now time to complete any:
Revision
Activities
Assessments
Slide 130
Critical aspects of Competency
Assessment requires evidences that
the candidate:
Listened and obtained the entire story or
complaint
Paraphrased the guest complaint
Showed empathy towards complaining
guest
Took action on the guest complaint
Recorded complaint
131
Required Knowledge
General service principles/Standards of
service
Sequence of service
Handling guests with special needs
Dealing with difficult customer/clients
132
Required Skills
Listening skills
Basic problem solving skills
Effective communication skills
Summarizing and paraphrasing
133
Finish:
Thank you!
Slide 134