The document provides a business venture summary for a proposed cafeteria called New Era Cafeteria in Ajuy, Iloilo. It will be operated as a partnership with 8 members and offer affordable meals and snacks targeting locals, students, and visitors. The total project cost is P695,000 which will go towards permits, facilities, furniture, equipment, supplies and operating capital. Marketing strategies include promotions, sponsorships, and collaborations with competitors. The organizational plan consists of a bookkeeper, cashiers, head cook, pantry cooks, waiters, and purchaser.
The document provides a business venture summary for a proposed cafeteria called New Era Cafeteria in Ajuy, Iloilo. It will be operated as a partnership with 8 members and offer affordable meals and snacks targeting locals, students, and visitors. The total project cost is P695,000 which will go towards permits, facilities, furniture, equipment, supplies and operating capital. Marketing strategies include promotions, sponsorships, and collaborations with competitors. The organizational plan consists of a bookkeeper, cashiers, head cook, pantry cooks, waiters, and purchaser.
The document provides a business venture summary for a proposed cafeteria called New Era Cafeteria in Ajuy, Iloilo. It will be operated as a partnership with 8 members and offer affordable meals and snacks targeting locals, students, and visitors. The total project cost is P695,000 which will go towards permits, facilities, furniture, equipment, supplies and operating capital. Marketing strategies include promotions, sponsorships, and collaborations with competitors. The organizational plan consists of a bookkeeper, cashiers, head cook, pantry cooks, waiters, and purchaser.
The document provides a business venture summary for a proposed cafeteria called New Era Cafeteria in Ajuy, Iloilo. It will be operated as a partnership with 8 members and offer affordable meals and snacks targeting locals, students, and visitors. The total project cost is P695,000 which will go towards permits, facilities, furniture, equipment, supplies and operating capital. Marketing strategies include promotions, sponsorships, and collaborations with competitors. The organizational plan consists of a bookkeeper, cashiers, head cook, pantry cooks, waiters, and purchaser.
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BUSINESS
VENTURE SUMMARY
BUSINESS PLAN I. EXECUTIVE SUMMARY Business Name : New Era Cafeteria ( or you may it according to your choice) Business Operator : Name of Partners Business Address : Poblacion Ajuy, Iloilo Nature of Business : Form of Business : Partnership with 8 members Rationale
Food is a basic necessity for human to live, that is
why food business and establishments like a snack bar is a business venture that has high potential to succeed. Food establishments in the Municipality of Ajuy is not a new venture with high tendency for stiff competition especially on price war. Food establishments in the Municipality Ajuy tend to cater the masses and the local people. Usually, because of monopoly and absence of competitive minds, these establishments operate just to suffice the daily break even sales and to cater to local folks. To do this, quality and sense of creativity were sacrificed in such a way that theses food establishments offer the same food to its clients. In this juncture, the proponent of this business venture, a snack bar for that matter, eagerly created a way to pave the way to open New Era Cafeteria. Aside from the varied food offerings with touch of class, the New Era Cafeteria offers a good place for dining. The snack bar is also a potential food hub for commuters, visitors, and excursionists aside from the locals that would expectedly patronize the place because of varied food items and good service quality. Thus, this business venture summary was made to have a glimpse of the feasibility of the New Era Cafeteria. In the Municipality of Ajuy. Specifically the said business venture has the following objectives:
1. To come up with a profitable business;
2. To provide the local people with quality product and service at a minimal cost; 3. To provide the local people with quality product and service at a minimal cost; 4. To provide livelihood to the graduates of NIPSC-Ajuy Campus and the local community. II. PRODUCT DESCRIPTION This snack bar, is a business venture that sells convenient food items and snacks. It offers set menu like in the fast food at very affordable price. However, though the packaging sounds like that in the fast food, New Era Cafeteria serves variety of food with the touch of “lutong bahay” to suit the taste of the locals but can impress the visitors because of the manner of service and ambiance. The increasing population of the town because of economic growth of the Municipality and the opportunities brought by increasing school population of Northern Iloilo Polytechnic State College (NIPSC) Ajuy Campus are at hand a positive business vibes. This called the attention of the entrepreneur to have this business ventured and pursued. The following items are included in the product line of NEW ERA CAFETERIA with corresponding prices: Items Cost
Chicken Meal with Rice and Drinks Fried Chicken P55.00
Grilled Chicken P85.00
Pork Meal with Rice and Drinks Fried Pork Chop P 55.00
Grilled Pork Chop P 55.00
Pork Balls P 55.00
Lechon Kawali P 55.00
Seafood Meal with Rice and Drinks Fish Fillet in Sweet and Sour Sauce P 65.00
Grilled Bangus P 65.00
Vegetable Meal with Rice and Drink Pakbet P 45.00
Ginisang Mongo P 45.00
Laing P 45.00
Chopsuey P 45.00
Noodles ( 1 order) Bihon Guisado P 100.00
Pancit Guisado P100.00
Sotanghon Guisado P 100.00
Rice Plain/ Garlic P 12.00
Beverages Bottled Water P15.00
Soda/ Soft drink P15.00
Juice (Four Season’s, Pineapple) P35.00
III. TARGET MARKET The proposed business focusing on selling convenient menu items and beverages. The New Era Cafeteria is targeting the locals particularly the government employees, teachers, and students in the Municipality of Ajuy. Tourists, visitors, and commuters are value added to the target market of the food establishment. The New Era cafeteria is a new business venture selling food that can provide convenient food item and had identified a wide range of market from low end to high end niche. This business venture might as well a good food hub for students, faculty, and staff of Northern Iloilo Polytechnic State College Ajuy Campus. Thus, this opportunity can be considered a parallel business venture which means the establishment can achieve maximum productivity in terms of sales but with minimized costs for investment resulting to a higher return on investments and assets. IV.Project Cost/Investment/ Financial Plan The total project cost is amounting to P695,000. Theoretically, the total project cost already includes the operating costs, start-up investments costs, fixtures and capital costs. Below stipulates the above stated costs Particulars Capital Investment
Operating Capital (Food Cost/ Human Resource Supplies) P 200,000.00 ---------------
Total P695,000.00 ----------------
V. MARKETING STRATEGY The New Era Cafeteria operates in one or three ways; either serves the customers in the outlet , deliver to customers, or do the catering services. These products can be sold in retail, or small groups. Part of the services is Wifi services. It also do catering services in premise and off premise with deals that mix and match with the likes of the clients. Part of marketing strategies is promotions such as giving of discounts to customers and free hosting services and gift certificates for. Raffle and gift giving party was also schedules every December 25 or Christmas Day for clients caught during this period. Since it it a convenient fast food establishment it is open 24/7. Tying up with brand names as sponsors will also be part of the strategy to promote market visibility and credibility of the products. This is also a good business strategy because it can maintain its being part of the supply chain which can strengthen market positioning in either side. Further, to maximize the sales the establishment’s management team shall check out the possible competitors in the market in every segment. Technically, linkages and connections were established that often turn this competitor into collaborators. As part of "leveraging" , giving at the start can gain positive results in the end. This strategy can also be some kind of market visibility strategy, which can be strengthened by the word of mouth that can project a good image to the coffee shop business. VI. ORGANIZATIONAL PLAN The coffee shop business is a simple business organization with partnership classification. It also follows that the business operation is simple that it only require at this point a Book keeper, 2 Cashier, 1 Head Cook, 3 Pantry Cooks, 3 Waiters, and a purchaser. The book keeper's tasks are to keep track of the financial records and other administrative jobs. The cashier will be in charge of the collection, deposits, disbursements, and sake keeping of cash and valuables including accountable forms, and things of those sorts. The Head cook leads the kitchen and do the planning of promo items new menu and product research and development. Pantry Cooks will handle preparation of Mis en Place, condiments, supplies, as well as cooking rice. The waiters are tasked to do the waiting services and cleaning the service areas. These coffee shop personnel will be under the supervision of the head of business, the manager. The manager will serve as the executive of the business and considered as the highest position in this simple two level organizational structure. The Organizational Structure of the NEW ERA CAFETERIA:
Manager
Book 2 Cashiers Keeper
Head Cook 3 Waiter
Purchaser
3 Pantry One of the objectives of the business is to provide livelihood to skilled individuals of the local community, therefore the important qualifications of the employee should be with in this parameter. The Bookkeeper must have attained, at least 2year college education in Accountancy or any course with parallel Accounting and Bookkeeping exposure. The Cashier's, aside from being honest and hardworking must also be knowledgeable in Accounting and Bookkeeping and likewise familiar to banking procedures. The Hear Cook must be a graduate of BSHRM or any related courses with Commercial cooking certificate, the pantry must also be BSHRM graduate or related courses with Commercial Cooking , the Waiter must also be a graduate of the same degree with an Food and Beverage Certificate. VII. COST OF PRODUCTS/SERVICES DELIVERY
In implementation of Product and Service
Delivery Plan certain cost directly related to delivery were expected to occur. These Direct Cost relative to the above Product and Service Delivery Plan to the given line items below: Annual Cost Year 1 Year 2 Year 3 Year 4 Year 5 Cost Item Frequency
Total P1, 536,000 P1, 536,000 P1, 536,000 P1689,600 P1689,600
Assumptions:1. Wages increase by 10% starting in year 4.
Other Operating Expenses increase by 10 % in year 4. VIII. PROJECTED SALES FORECAST OF NEW ERA CAFETERIA
Projected Sales Matrices that follows shows the
projected sales in every product line for 1 year in pesos: Month Total Yearly Projected Food Service Income/Mo (Pesos) Income Chicken Pork Vegetable Seafood Noodles Beverages (Pesos) Meals meals Meals Meals and Rice
January 45,000.00 25,000.00 10,000.00 30,000.00 25,000.00 15,000.00 P150,000,00
February 42,000.00 23,000.00 10,000.00 45,000.00 15,000.00 15,000.00 150,000.00
March 39,000.00 15,000.00 7,000.00 56,000.00 15,000.00 15,000.00 147,000.00
April 20,000.00 30,000.00 8,000.00 65,000.00 15,000.00 10,000.00 148,000.00
May 15,000.00 30,000.00 8,000.00 60,000.00 20,000.00 10,000.00 143,000.00
June 45,000.00 38,000.00 12,000.00 60,000.00 20,000,00 15,000.00 190,000.00
July 42,000.00 30,000.00 10,000.00 45,000.00 20,000,00 15,000.00 162,000.00
August 50,000.00 25,000.00 8,000.00 45,000.00 15,000.00 15,000.00 158,000.00
Septembe r 65,000.00 40,000.00 12,000.00 60,000.00 25,000.00 15,000.00 217,000.00
October 60,000.00 40,000.00 12,000.00 60,000.00 25,000.00 15,000.00 212,000.00
Novembe r 75,000.00 35,000.00 12,000.00 60,000.00 25,000.00 15,000.00 222,00.00
December 80,000.00 35,000.00 12,000.00 60,000.00 25,000.00 15,000.00 227,000.00
Total P578,000 P366,000 P121,000.00 P646,000. P245,000. P170,000. P2,126,000.
.00 .00 00 00 00 00 IX. FIVE YEAR-SALES FORECAST OF NEW ERA CAFETERIA (Sales increases on the 4th year of operation) Month Year 1 Year 2 Year 3 Year 4 Year 5
January P150,000,00 P150,000,00 P150,000,00
165, 000.00 165, 000.00
February 150,000.00 150,000.00 150,000.00
165, 000.00 165, 000.00
March P161,700.00 P161,700.00
147,000.00 147,000.00 147,000.00
April P162,800.00 P162,800.00
148,000.00 148,000.00 148,000.00
May P157,300.00 P157,300.00
143,000.00 143,000.00 143,000.00
June 190,000.00 190,000.00 190,000.00
P209,000.00 P209,000.00
July 162,000.00 162,000.00 162,000.00
P178,200.00 P178,200.00
August P173,800.00 P173,800.00
158,000.00 158,000.00 158,000.00
September P238,700.00 P238,700.00
217,000.00 217,000.00 217,000.00
October P233,200.00 P233,200.00
212,000.00 212,000.00 212,000.00
November P244,200.00 P244,200.00
222,00.00 222,00.00 222,00.00
December P249,700.00 P249,700.00
227,000.00 227,000.00 227,000.00
Total P2,338,600.00 P2,338,600.00
P2,126,000.00 P2,126,000.00 P2,126,000.00 X. FIVE YEAR PROJECTED INCOME OF NEW ERA CAFETERIA YEAR YEARLY SALES YEARLY COST OF YEARLY INCOME
OPERATION
P1, 536,000.00 1 P2,126,000.00 P590,000.00
P1, 536,000.00 2 P2,126,000.00 P590,000.00
P1, 536,000.00 3 P2,126,000.00 P590,000.00
P1689,600.00 4 P2,338,600.00 P649,000.00
P1689,600.00 5 P2,338,600.00 P649,000.00
P7,987,200.00 Total 11,055,200.00 P3,068,000.00
Less Equity
P695,000.00
Net Profit for 5 years:
2,373,000.00 XI. Conclusions Based from the given executive summary of the business venture,the New Era Cafeteria has a good business potential. It can generate an net income more than enough to cover the start up capital and have a good potential to expand with another outlet. With the given results, the New Era Cafeteria is capable of providing job opportunities to skilled and competent aspirants in the Municipality of Ajuy and a good industry for the deployment of the Hospitality Management graduates of NIPSC Ajuy Camous as well as aspiring industry worker from the neighboring towns.
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