Trends, Networks, and Critical Thinking (TNCT) in The 21St Century

TRENDS, NETWORKS, AND CRITICAL
THINKING (TNCT) IN THE 21ST CENTURY

• It will help us to discover and differentiate relationships between causes
and consequences.
• May also be applied in facing challenges addresses by the world today
• We will be able to perform competently and accurately
• It offers interesting topics that we can apply in real life situations
• We will learn many skills that we can use for daily living
• We will become aware of what is happening around us
• We will have an idea on how to become a productive citizen and how to
stand against social issues and concerns.
LEARNING COMPETENCIES:
• Define Fad and Trend

• Differentiate a trend from a fad
• Explain the process on how to spot a trend
• Point out the elements that make up a trend
• Describe the different characteristics of a trend
LESSON 1:
UNDERSTANDING
FADS AND TRENDS
N O R M E L I TA G . R E Y E S
TNCT TEACHER
DISCUSS:
•What is trend?
DEFINE:
FADS
FADS VS. TRENDS
TRENDS
• General direction in which something is developing or
changing
• A pattern of gradual change in a condition, output, or
process, or an average or general tendency of a series of
data points to move in a certain direction over time,
represented by a line or curve on a graph.
FADS VS. TRENDS
FAD S
• a style or activity that suddenly becomes popular but which
usually does not stay popular for very long
• intense and widely shared enthusiasm for something,
especially one that is short-lived and without basis in the
object’s qualities
Differentiating fads and trends:
….notice and play with fads
...work and plan with trends
- David Zach, futurist
Analogy:
• If compared to a sea – waves are ______ while currents are ______

It's like weather versus climate.
'People tend to dramatically overestimate the effects of technology over
the next 12 months but dramatically underestimate the effects of
technology over the next 5 years.’
Ben Malbon, Managing Director, Google Creative Lab, New York
Trends focus on
the Long-term
Trends affect real change
Trends are plastic, in that the world is irrevocably changed by them.

Trends inform business models”
Phil Adams, Planning Director, Blonde Digital
THE PROCESS OF
IDENTIFYING A TREND
TREND ANALYSIS
• It is the widespread
practice of collecting
information and
attempting to spot a
pattern, or trend, in the
information
TREND SPOTTING
• It refers to the process of
identifying new trends.
• Trendspotting is usually
undertaken by curious
innovation or fashion-driven
individuals, often referred to
as Trendspotters.
TREND SPOTTER
• A person who notices

and reports on new
fashions, ideas, or
activities that are
becoming popular.
PROJECTING TRENDS
• It is based on the assumption that
the factors liable for the past
trends in the variables to be
projected shall continue to play
their role in the future in the same
manner and to the same extent as
they did in the past while
determining the variable’s
magnitude and direction
• Trends generate uniform and tangible
results; steady and dependable
• Fads claim to deliver results in the often-
Consistent
unrealistic timeframe
• Trends do not require many adjustments on

the part of the subscribers
Easy
• Trends are smooth and straightforward to
follow
• Trends are consumed by a large group of
people from different sectors of society
Broad and various walks of life; almost have a
Applications general acceptance among people
• Fads contained in one segment of the
society
• Trends exist and can be maintained for a
Sustainable long time; long-term
• Fads are brief and fleeting
CHARACTERISTICS OF TRENDS:
Have much longer life span
It can continue to be fashionable for years and even decades
Have the potential to be long-term influencers on the market
It reflects what seems to be going around at any given time
It can be in any area and doesn’t only reflect fashion, pop culture
and entertainment
It satisfies human needs
It’s a tool – a connector that will become more valuable as other
people commit to engaging in it
CHARACTERISTICS OF FADS
• Comes fast and fade away

• Short-live and transitory
• Brief and fleeting
• Contained in one segment of the society
• Claim to deliver results in the often-unrealistic timeframe
• It satisfies human needs
FADS AND TRENDS
Events + People’s Reactions to said events = fad/trend
Tangible INtangible
• Diet pills • Change in buying behavior of

• Newest fashion statement consumers after every
• Most read books economic crisis
• Fat-melting belts • Avoidance of using credit

cards
• Abs-crunchers
What’s the use of knowing fads and trends?
• Knowledge of fads enables one to dig the reasons why such fads
exist and enables one to identify more long-term and sustainable
alternatives and that knowledge can be put to practical use.
• Knowledge of fads and trends can bring about a multitude of

benefits to various sectors of society
Knowing FADS and TRENDS is

important especially in PLANNING
Business people
They can invest their
capital and other
Entrepreneurs
resources to trends
instead of fads
Marketing People
Doctors
Teachers
They will know what to
advise their
patients/clients which
Book-writers
will prove effective
Those who need to sell a
particular market
TREND: GENERATIONS
Millennials will insist on solutions to accumulated

problems and injustices and will profoundly impact
leadership and lifestyles.
GI Generation → Silent Generation → Baby Boomers →

Generation X → Millennials → Generation E
GENERATIONS OF PEOPLE
• Gen Z, iGen, or Centennials: Born 1996 – TBD

• Millennials or Gen Y: Born 1977 – 1995
• Generation X: Born 1965 – 1976
• Baby Boomers: Born 1946 – 1964
• Traditionalists or Silent Generation: Born 1945 and before
TREND: TECHNOLOGY
Ubiquitous, interactive technologies will shape how we live, how

we learn, how we see ourselves, and how we relate to the world.
Macro → Micro → Nano → Subatomic  Atoms → Bits

Megabytes → Gigabytes → Terabytes → Petabytes → Exabytes →
Zettabytes
TREND: IDENTITY AND PRIVACY
Identity and privacy issues will lead to an array of new and often
urgent concerns and a demand that they be
resolved.
Knowing who you are ↔ Discovering who someone thinks you are
What’s private? ↔ What’s not?

TREND: JOBS AND CAREERS
Pressure will grow for society to prepare people for jobs and
careers that may not currently exist.
Career Preparation ↔ Employability and Career Adaptability

TREND: ENERGY
The need to develop new sources of affordable and accessible

energy will lead to intensified scientific invention and political
tension.
Energy Affordability, Accessibility, Efficiency ↔ Invention,

Investment, and Political Tension
TREND: SUSTAINABILITY
Sustainability will depend on adaptability and resilience

in a fast changing, at-risk world.
Short Term Advantage ↔ Long-Term Survival
Wants of the Present ↔ Needs in the Future

© 2015
TREND: PERSONALIZATION
In a world of diverse talents and aspirations, we will

increasingly discover and accept that one size does not
fit all.
Standardization → Personalization
Sharing of experiences
How fads and trends can help

you in your life?
The evolution of fads to trends
Low calorie fad (1980s – 2000s)
Calories are not the culprit in

weight gain, but sugar. Through
this, more people are now aware
that they must lessen their sugar
intake, not calories.
The evolution of fads to trends
Low carb fad (1980s – 2000s)
It brought the trend of

choosing healthier
carbohydrates, leading to the
whole grain, and for rice, the
brown/red organic strains
Advertisement-Hunting
• From all the advertisements that you encounter, which one
caught your attention? Why?
• Looking at the root of it, what was the underlying cause of
promotion? What does it target? How does it convey its
message to target clientele? Lastly, is the promoted product
a trend or a fad?
Write a one-page essay
about this…
Determine which is trend and which is fad
1. Slimming pills that promise unrealistic results in less

than a month’s time
2. Brown and organic rice that seems a healthier option

than white rice
3. Facebook and other social media apps

Determine which is trend and which is fad
4. The appearance of “carrot man” “cabbage

man”, “water man”, etc
5. Diet and exercise for a healthier you
6. Investing in the stock market, never worried

of the crashes here and now
Understanding
Fads and Trends
- Identify Parts of a Whole -
Normelita G. Reyes
Teacher III
It is not the strongest or the most intelligent who will su
can manage change.
- Leon C. Megginson
Motivational Activity
Motivational Activity: Riddle
It is a big and bulky mammal,

And has a trunk just like a tree.
It has 4 legs and a tail.
Will store water in its nose,
Which is long and like a hose.
Definition of terms:
PART – One of the often indefinite subdivisions in

which something is regarded as divided and which
together constitute the whole
WHOLE – It means constituting a complex unity;
It shows the totality of the pieces and segments
that somehow we consider as parts
Example:
You Family
How to identify parts of a whole?
1. What smaller things make up the whole?

2. In each part, what would happen if it
were different, malfunctioning or missing?
3. What then is the function of each part, its

relative importance to the whole?
How to identify emerging patterns?
Emergence – it is defined in simple ways but

is consistent
Patterns – It is a consistent and recurring
characteristics or trait that helps in the
identification of a phenomenon or
problem

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TRENDS, NETWORKS, AND CRITICAL

THINKING (TNCT) IN THE 21ST CENTURY

• Define Fad and Trend

• If compared to a sea – waves are ______ while currents are ______

Trends are plastic, in that the world is irrevocably changed by them.

• A person who notices

• Trends do not require many adjustments on

• Comes fast and fade away

• Diet pills • Change in buying behavior of

• Fat-melting belts • Avoidance of using credit

• Knowledge of fads and trends can bring about a multitude of

Knowing FADS and TRENDS is

Millennials will insist on solutions to accumulated

GI Generation → Silent Generation → Baby Boomers →

• Gen Z, iGen, or Centennials: Born 1996 – TBD

Ubiquitous, interactive technologies will shape how we live, how

Macro → Micro → Nano → Subatomic  Atoms → Bits

What’s private? ↔ What’s not?

Career Preparation ↔ Employability and Career Adaptability

The need to develop new sources of affordable and accessible

Energy Affordability, Accessibility, Efficiency ↔ Invention,

Sustainability will depend on adaptability and resilience

Short Term Advantage ↔ Long-Term Survival

Wants of the Present ↔ Needs in the Future

In a world of diverse talents and aspirations, we will

How fads and trends can help

Low calorie fad (1980s – 2000s)

Calories are not the culprit in

Low carb fad (1980s – 2000s)

It brought the trend of

1. Slimming pills that promise unrealistic results in less

2. Brown and organic rice that seems a healthier option

3. Facebook and other social media apps

4. The appearance of “carrot man” “cabbage

5. Diet and exercise for a healthier you

6. Investing in the stock market, never worried

It is a big and bulky mammal,

PART – One of the often indefinite subdivisions in

1. What smaller things make up the whole?

3. What then is the function of each part, its

Emergence – it is defined in simple ways but

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