Business Presentation

INDIAN
CHINESE
YOUR WISH ,WE DISH
PREPARED BY
N.Karthik reddy
MBA department
AGENDA
1EXECUTIVE SUMMARY.
2ABOUT THE COMPANY
3OBJECTIVES
4PRODUCTS
5MANAGEMENT TEAM
6MARKET AND COMPETITON
7MARKETING AND SALES
8 IMPLEMENTATION PLAN
9 INFRASTRUCTURE
10FINANCIAL SOURCES
11 OPPORTUNITIES
EXECUTIVE SUMMARY
INDIAN Chinese belive in its unique delivery of service as its policy is
“customer is king”.Its traditional as well as western outlook gives you
the feeling as if you are the member of its family.
Though we are new but the love and taste in our foods will be in
abundant.
The location is just a half a kilometer from BSF stop near to country
club in yelhanka. It provides top class facilites provided with great
infrastructure of 60 * 60 of space
This restaurant offers all kinds of items for children,teenager and adults
ABOUT THE COMPANY
INDIAN CHINESE is a startup company with first class amenities and very
good infrastrucre facilites. This company belives in serving the society by
organizing the social activites such as entertainment programs ‘sacred
hearts’ for the physically challenged children.
It also has in its policy to donate a part of its income as charity to old
homage people.
Indian Chinese at present consists of 100 employees overall. There 60

employees and 30 executive staff members .it is situated in
hyderabad,near suraram junction,jeedimetla.
OBJECTIVES
1 The products we serve are of the highest quality.We co this quality
with great service and atmosphere. We then add emnu items that
appeal to all ages of the family as well as single adults.
2 Current management staff and crew has a great deal of experience
And location offers private rooms on a reservation basis . We serve
catering large parties concept at our restaurant and plan to promote it
with the party rooms.
3 A Frequent diner program and birthday club will be available to
promote repeat customers as well as a toll to track sales.
We create an atmosphere where employee’s love coming to work and
earn good money. Great employee’s make for a great restaurant.
FOOD VARIETES:
We target all age group of customers. Our culture is to satisfy each and every
customers with our all variants in food. Specially….
1 Japan : sushi,bento
2 united states : pizza
3 middle East Asia : kebab
4 united kingdom : fish and chios
5 Indian food (northern style & southern style)
6 Nepal : daal,bhaat
7 Taiwan : Beef noodle soup
8 Italy : pasta
9 Thailand : Tom yum goong
MARKETING
1 We have Adopted Marketing strategies and The market
analysis table shows that within a three mile 98% are families.
This is our customer base which we cater to.
2 We follow pentration marketing strategy to chase for market
leadership. Our company provides coupons for customers those
Who reach to 1000 rupees on bill. This coupon has a unique
feature of availing 30% off on overall bill on next visit to our
restaurant. This our promotion strategy.
3 Indian Chinese provide membership card on subscription of
500 rupees for availing 10% discount on total bill.
We realize the success to be achieved by doing more that
serving great food, and providing friendly service. We will
utilize a marketing plan to build customer traffic. We will
continually strive to win more customers by being proactive
rather in our marketing efforts and stay current with popular
industry trends. We will achieve these goals by using the
following:
Database: We will beign our campaign by marketing to our
existing database of customers. We will email fliers announcing
our grand opening. We will continually update our database by
providing a fishbowl for business cards in the lobby and offer a
weekly or monthly drawing.
Our restaurant team will also be active in the local community and we
plan to take an active role by participating, sponsoring and donating to
local churches sports clubs or teams in the market area.
We will also strive to develop rapport with local business as a quick,
comfortable lunch choice. In the future, we plan on establishing a
marketing campaign to call on the local business in the market area,
deliver samples, and encourage them to consider our restaurant as the
restaurant of choice for their next business luncheon.
Loyalty program/Birthday program. THR will offer a birthday/loyalty
club proving a complimentary hamburger or chicken sandwich or wrap
to the for the birthday person. A recent report from the national
Restaurant Association explained how this simple technique can
increase revenues as much as 15% due to repeat business.
IMPLEMENTATION
1 We will do this by providing quality home style meals, prepared with quality
ingredinets at a reasonable prices.
2 Customers will enjoy the quaint surroundings inside with the wood tables and
checked table cloths.
3 Our restaurant will provide a relaxed atmosphere and when customers walk in
they will be greeted by warm smiles and greeted just as they were arriving home.
Our customers will enjoy our standard menu fare, along with seasonal menus so
that we can better take advantage of cost savings and stay current with some of
food industry trends.
4 Our restaurant will provide job opportnuties both for the entry level applicant
was well as for the part-time worker searching for flexibly in job hours.
FINANCIAL SOURCES
Loan Guaranty Program. Is the SBA’s most basic and common loan
program.These loans are available through commercial lending
institutions, and most American banks participate as lenders in this
program. Lenders typically grnat loans upto $2,000,000.
Friends and family members. If you’re lucky, friends and family
members might be the most lenient investors of the bunch.They don’t
tend to make you pledge your house, and they might even agree to sell
their interest in your company back to you for a nominal return.
Small Business Innovation Research (SBIR) grants. Getting past the
paper-intensive application process and SBIR GRANTS can be a great
way to turn your intellectual property into mailbox money.
Sales programs
1 We will encourage our employees to grom our customer base

and provide incentives and regular bonuses to employees for
referrals and repeat customers .
2 It is also anticipated that as we grow our catering business,
along with our luch business group, we will hire a sales director
to facilitate of the business.
3 Consumer demand for meals and snacks prepared at
restaurants is expected to rise due to increasing population and
restaturants like us will feel the need to improve the health
preceptions of our foods. We also may look to add variety
flavors in existing items for customers.
INFRASTRUCTURE WE PROVIDE
COMMON HALL PARTY HALL
BUSINESS MEETING ROOM

MARKETING AND COMPETITION
We are the starup company and looking forward to earn good

share of market , we have great strategies to give tough
competition to our future cometitors. Currently our main
target of competitior is KFC and in future we would like to
capture Mc D’s market share
Competitors :

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INDIAN

Indian Chinese at present consists of 100 employees overall. There 60

1 We will encourage our employees to grom our customer base

BUSINESS MEETING ROOM

We are the starup company and looking forward to earn good

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