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    Business Strategy Presentation

    Uploaded by

    Dilrukshi Wanasinghe
    The document proposes establishing a museum and restaurant called GARMA in Wilson Proms, Australia. The restaurant would serve authentic Aboriginal cuisine to attract more tourists and create jobs for Aboriginal people. It would differentiate itself through its fully Aboriginal food, art, music and culture. The restaurant aims to provide a memorable experience for visitors to learn about Aboriginal culture through food and entertainment. It would control costs through budgeting strategies and focus on hiring Aboriginal employees. The document outlines implementation plans, personnel roles, costs, budgets, and risk assessment over three years.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Business Strategy Presentation

    Uploaded by

    Dilrukshi Wanasinghe
    89 views17 pages
    The document proposes establishing a museum and restaurant called GARMA in Wilson Proms, Australia. The restaurant would serve authentic Aboriginal cuisine to attract more tourists and create jobs for Aboriginal people. It would differentiate itself through its fully Aboriginal food, art, music and culture. The restaurant aims to provide a memorable experience for visitors to learn about Aboriginal culture through food and entertainment. It would control costs through budgeting strategies and focus on hiring Aboriginal employees. The document outlines implementation plans, personnel roles, costs, budgets, and risk assessment over three years.

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    Business strategy

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    business strategy presentation

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    The document proposes establishing a museum and restaurant called GARMA in Wilson Proms, Australia. The restaurant would serve authentic Aboriginal cuisine to attract more tourists and create jobs for Aboriginal people. It would differentiate itself through its fully Aboriginal food, art, music and culture. The restaurant aims to provide a memorable experience for visitors to learn about Aboriginal culture through food and entertainment. It would control costs through budgeting strategies and focus on hiring Aboriginal employees. The document outlines implementation plans, personnel roles, costs, budgets, and risk assessment over three years.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    89 views17 pages

    Business Strategy Presentation

    Uploaded by

    Dilrukshi Wanasinghe
    The document proposes establishing a museum and restaurant called GARMA in Wilson Proms, Australia. The restaurant would serve authentic Aboriginal cuisine to attract more tourists and create jobs for Aboriginal people. It would differentiate itself through its fully Aboriginal food, art, music and culture. The restaurant aims to provide a memorable experience for visitors to learn about Aboriginal culture through food and entertainment. It would control costs through budgeting strategies and focus on hiring Aboriginal employees. The document outlines implementation plans, personnel roles, costs, budgets, and risk assessment over three years.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 17

    GARMA

    MUSEUM AND
    RESTAURANT
     Nikhil Ramnath - 1455419
    Manisha Purmessur– 1458607
    Andres Umbacia– 1485699
    Muhammad Ramjane - 1471358
    Ihalagedara Wanasinghe – 1459642
    IDEA
    Location: Wilson Proms
    The name GARMA : “GARMA Festival” taking
    place over 4 days each August in Northern Territory
    Australia.
    VISITOR
    ECONOMY
    Visitor Economy plays intrinsic,
    sustainable and playing a huge role in the
    development in the economic
    development in Australia
    Tourism is in the top 5 of economic
    sectors in Australia.
    Lack of development in the regional area
    and there is a high rate of unemployment
    amongst the youth
    Tourists always travel to learn more
    about the culture of the country or their
    food,
    3
    DEMAND TO BE
    MET

    Need of innovative ideas


    Attract more tourist to the Australian
    Culture
    Create job opportunities to Aboriginal
    People

    4
    STRATEGIES

     Differentiation Strategy – Fully


    Aboriginal food, art, music, art
    shows
     Targeting Strategy - Multi-
    Segment Targeting

    5
    POINT OF
    DIFFERENCE AND
    POINT OF PARITY
    Technological
    facilities
    (Flexible and
    Local convenient
    ordering)
    foods and
    High
    Budgeted prices, Instore
    quality
    facilities that represent local
    ingredients
    culture (Aboriginals), Local
    menu with more choices.

    6
    UNIQUE
    VALUE
    PROPOSITI
    ON
    You will fell in love with our food and
    restaurant and you it will be a great
    memory that you can add to your bucket
    list”
    • Authentic Gourmet Aboriginal
    Cuisine
    • virtual experience
    DIFFERENTIATIO
    N STRATEGY
    Strategic Advantage

    Low Cost Product Uniqueness

    Cost leadership Strategy Differentiation Strategy


       
     Low maintenance cost  Advance Technology
      (Virtual experience)
     Only Aboriginal Food

    (Industry Wide)
     

    Board
    Strategic Target
    Focus Strategy (Low Cost) Focus Strategy
      (Differentiation)
     Budgeted menu  

    Segmentation)
       Employees – Aboriginals
     Festival Events

    Narrow
    (Market
    Appearance of the restaurant
    (Coping with the Aboriginal
    culture)

    8
    MARKET ANALYSIS
    PORTER'S 5 FORCES

    Threat of New entrance – Low

    Bargaining Power of Buyer - Low

    Threats of Substitutes - Medium

    Bargaining Power of Suppliers - Medium

    Rivalry Among Existing Competitors - High

    9
    PROBLEMS AND
    OPPORTUNITIES
    STATEMENT

    • There are low support to Aboriginal People in


    Australia
    • Government is supporting them on doing
    business (THRAMBA BUGHEN”, Victorian
    Aboriginal Business Strategy)
    • Proms is high with Australian Aboriginal’s
    culture.
    • Job opportunities to Aboriginal people
    10
    KEY FINDINGS
    AND
    RECOMMENDATI
    ONS

    • First mover advantage in the market


    • The restaurant may need to take more
    differentiation strategies
    • budgeting strategies to control the cost
    • With the time the market competitors will
    adapt this change and will do innovation to
    compete

    11
    CONCEPT OF
    IMPLEMENTATION
    • Everyone in the organization
    work together to make it a
    success

    • Predicted that it will take 8


    months to implement

    • Businesses needs to be aware of


    their actions

    • Background knowledge about


    the aboriginal culture before
    launching the business.
    12
    KEY
    PERSONNEL
    AND THEIR
    ROLES
    General Manager

    Human Accounting &


    operations Marketing
    Resource Finance

    Event Planner

    Restaurant

    13
    COST
    VALIDATION
    & BUDGET
    • Start-up cost of $643,299
    • Finance source – Bank Loan , Campaigns,
    sponsors, government funding

    Budgets
    • Total budgeted investment 1st year - $557,200.00
    • Payback period of Loan – 1year and 3 months
    • Profit after tax for first year - $259,720.56
    • Mark-up:
    • Wine – 150%
    • Meal – 50%
    14
    • Museum shop – 42.86%
    COST VOLUME
    PROFIT ANALYSIS
    Cost Volume
    Total Costs
    ProfitTotal Revenue
    3000000

    2500000

    2000000

    1500000

    S
    1000000

    500000

    0
    2020 2021 2022
    Year
    RISK
    ASSESSMENT
    AND
    MANAGEMEN
    T
    • Inevitable Accidents (Like; Tsunami,
    Pandemics, Fire) - Medium Risk
    • Food Related Issues – High Risk
    • Transport Difficulties – High Risk
    • Financial Hardships – Medium Risk
    THANK YOU !
    17

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