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About Mobishaala: Simple Powerpoint Presentation

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About Mobishaala

 Founded in 2017

 Organization works over App based EdTech services, providing coaching


institutes a platform to connect with their students.

 Does marketing,
Simple branding
PowerPoint and promotion for their clients to grow and
Presentation
formulates strategy for growth and development

 Mobishaala allows coaching institutes to connect with their students, by video


class learning, providing notes and documents and conducting test series and
examination over the app.

 Collaborate with coaching institutes on 50-50 partnerships, work as a


marketing, business development and IT support team
Major Competitors of Mobishaala Edutech
Pvt. Ltd.
Geographical spread

It geographically spreads across PAN India. But the company


mainly focuses on the states like, Bihar, Jharkhand, Uttar Pradesh
and Delhi because the number of Government jobs aspirants are
comparatively larger in these states than other states of India.

Customer Segment

•Tuition centers for school students. (1st to 12th)

•Coaching institutions for entrance exams (JEE, BPSC, UPSC,


CERTIFICATE
NDA)

•Coaching institutions for college students. (BBA, B.com)


Objective of the project
The main objective of the project lies in understanding the function of Business
growth and marketing.
⮚ Creating brand awareness of Mobishaala and Onboard Institutes

⮚ Research and penetrate vast market of coaching institutes and to collaborate


with them on partnership basis

 Analyzing coaching institutes pattern of teaching and factors which can make
impact

 To create brand awareness about Mobishaala platform among coaching


institutes

 Identifying the current edutech market and targeted audience

 To better understand business growth and development


Key Observations/Findings

⮚ The purpose of Mobishaala is to provide the best service for their customers, in
order to cope up with the changing scenario of the Ed-tech market.
 
⮚ Because of this lockdown the Ed-tech companies started capturing the market
and to provide new and updated service Mobishaala worked really hard.
 
 
⮚ Along with providing technical help 0Mobishaala also helped their clients to
grow their business by helping them in sales and marketing.
 
⮚ New innovative plans were introduced regularly which helped the company to
attract new customers.

 
MAJOR
LEARNINGS
 How startups works, managing and collaborating with team management.

 Customer objection handling and rebuttals

 Cold calling & ZOPA (Zone of possible agreement)

 Customer relationship management

 Team handling

 Sales & Business Development


LIMITATIONS
 Less presence on Social Media

 Lack of communication

 Improper Management Structure

 One man company

 Lack of human resources


Recommendations / Suggestions
⮚ As the company is in its initial phase hence it needs to work on innovating their business model

 Need to innovate business model

 Can focus on other examinations

 Need to be digitally active on various social media platforms

 Marketing strategies need to be improved

 More technological advancement required


CONCLUSION
 Learned business development and growth model

 Customer relationship and communication skills

 Sales from business point of view

 To think out of box strategy

 How to convert challenges in to opportunity


THANK YOU

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