Ather Energy: Motivating India For Smart Electric Scooter: Group 7
Ather Energy: Motivating India For Smart Electric Scooter: Group 7
Ather Energy: Motivating India For Smart Electric Scooter: Group 7
1. Comparable speed to petrol scooters 1. Charging station not available in many locations.
2. No Fuel dependency, better range than petrol 2. AE did not have any distributor or dealer to sell the
scooters. vehicles.
3. Support from government policy. 3. Niche Market with high price
4. Lithium Ion batteries didn’t support long distance travel
4. New Innovations in traditional E-Scooters(USP).
which was the need of the customers.
5. Unique dealership product distribution 5. High Upfront Cost of Scooters
6. At present, consumer waiting period is four to five
months.
7. Fuel supply are not available across India, only 150
S W
charging stations area available in India till June
THREATS
OPPORTUNITIES
O T 1. Opposition of policy which might delay the rapid
sales.
1. Niti Aayog recommendation
2. Growing market size - Penetrating the rural and semi-
2. HE had 601 dealers and expanded 325 cities.
urban area market 3. EV market was dominated by 3 wheelers(83%), e-
3. Ever-rising prices of fuel two wheeler comprised of 16.4%
4. Customers increasing preference for clean mobility 4. Big groups like Hero are present since 2007 and
5. Big groups like Hero are present since 2007 and have
have multiple products to offer with budget
multiple products to offer with budget offerings as well
6. Favorable Government policies that are advocating for a offerings as well
complete shift to electric-powered two-wheelers below 5. The big Auto lobby which includes Bajaj, TVS,
the 150cc range by 2025 Hero are against the mandate rollout of two e-
wheelers
FACTORS INFLUENCING INDIAN CONSUMERS
Personality:
Interests:
1. Quality Conscious
1. Tech Savvy
2. Works in an Urban
2. Environmental
City
Consciousness
3. Short Distance
3. Uses Social Media
Rider